
Explore interior design as a business, with an introduction to what interior design entails beyond shopping, the education paths, industry roles, and the skills of project management and trade relations.
Learn how to run an interior design business, from defining infrastructure and services like consultations, space planning, procurement, and project management, to building a brand with website and social media.
Define why you do interior design, shape your visual branding and brand identity, and deliver a consistent brand message across spaces, websites, and client interactions.
Identify your target market and niche as an interior designer, then plan market entry strategies using location, income, client type, and digital marketing to build a strong design business.
Discover how interior design marketing drives growth through a step-by-step plan, covering social media, email marketing, search engine optimization and search engine marketing, landing pages, and brand collaborations.
Build strong vendor and supplier relations to secure trade pricing, coordinate trades, and manage interior design projects through eight to twelve week cycles with local manufacturers and stores.
Explore client consultations in interior design, including what a consultation entails, whether to charge a fee, and a five-step process from setting up the meeting to delivering a finished project.
Develop contracts and accounting for interior design by building project budgets, drafting contracts, and choosing flat or hourly fee structures, while handling taxes, invoicing, and project management checklists.
This exclusive Masterclass is designed to teach you the basics of how to commence your own interior design business journey and equip you with the tools to be ready to leap into a dream career whether it be today, in six months or two years from now! My strategies, lessons and tips are timeless & applicable to any community in any country. Whether you are a stay at home parent, a busy working executive, looking to shift careers, somebody starting a brand new career path or just someone exploring the idea of entrepreneurship , Interior Design as a Business is a fantastic choice.
Interior Design as a Business Masterclass is designed to cover the following course material:
Module 1: Introduction to Interior Design
What is interior design and décor?
How much of an impactful career option would Interior Design be for you
Module 2: The Business of Interior Design
This module will cover the business basics like setting up a business identity, locations, costs, the how to’s to consider…
Module 3: Business Brand + Message
What image do you want to build for your brand?
What marketing collateral do you need ?
Module 4: Identifying your Target Market & Market Entry
Who is ideal customer and demographic?
Where are you going to be launching your business and how will you enter that market?
Module 5: Business Marketing
What streams and funnels will you be implementing to market your business?
How will you incorporate digital marketing essential such as website, SEO, social media etc?
Module 6: Vendor & Trade Relations
How to build supplier relations?
How important is your trades team?
Module 7: Client Consultations
The main elements to consider for the first consultation
Should the first consultation be free or paid?
Module 8: Contracts & Accounting
What are the systems in place to manage the projects?
What steps are being taken for the business to come out profitable?