
Introduction to the course.
Interactive emails: Examples, results, and the rules that make them work.
Gamification in email marketing: Why it works and how to use it right
Why interactive emails are still rare (and how to make them doable)
How to create: Find a Pair game
How to create: Memory Match game
How to create: Name Match game
How to create: Image quiz
How to create: NPS survey
How to create: Product review
How to create: Puzzle quiz
How to create: Questionnaire
How to create: Scratcher
How to create: Wheel of Fortune
How to create: Poll
Interactive emails allow subscribers to take action directly inside the inbox (vote in a poll, answer a survey, browse content, confirm an action, or play a simple game) without leaving the email. This dramatically reduces friction and leads to higher response rates and better-quality data.
However, adding interactivity is not just about visuals. It requires the right strategy, clear goals, and reliable fallbacks to ensure your emails work correctly across all devices and email clients.
That’s why we created this course.
We developed this course to teach you:
how interactive emails work and why they improve engagement;
how to reduce friction and increase conversions inside the inbox;
how to safely use interactivity without breaking email compatibility.
In this course, you will learn:
what email interactivity is and when it works best;
real-life examples and ready-to-use interactive ideas for different campaigns;
how to build interactive elements with no coding required;
how to use polls, carousels, forms, and simple game mechanics in emails;
essential fallback techniques to guarantee correct display for every subscriber;
best practices for combining interactivity with clear messaging and goals.
This course is designed for email marketers, CRM specialists, product marketers, and anyone who wants to make emails more helpful, engaging, and effective.
Enroll now and learn how to turn your emails into interactive experiences.