Intellectual Property Security Awareness
What you'll learn
- Understand the Fair Use exception to copyrighted works on social media
- Share coptrighted works online without violating the Digital Millennium Copyright Act
- Know how exceeding authorized access violates the Computer Fraud and Abuse Act
- Recognize and protect trade secrets on social media
- Apply the 'Fair Use' doctrine to the sharing of copyrighted works online
Requirements
- No prior knowledge of intellectual property is required.
- No prior legal knowledge is required.
Description
The Average Copyright Infringement Claim Costs $130k in Legal Fees to Defend
You don’t have to be a bank robber to be convicted of stealing. Robbing someone of their creative expression is a crime that can lead to million dollar fines and jail time.
Welcome to the world of intellectual property, where using someone else’s trademark, patent, copyright or trade secret can land you in court for counterfeiting, criminal copyright infringement and theft.
In this course, you'll learn what intellectual property is, so you can share it wisely, when it’s OK to use protected works without the owners permission, how to determine what’s safe to share, and what’s too risky, who really owns your Linkedin connections and Twitter account, why accessing someone else’s social media account -- even with their permission -- could be a crime and much, much more.
Before you or your coworkers accidentally infringe on the rights of a litigious intellectual property owner, get this action class right now and learn how to demonstrate respect for intellectual property on social media.
Who this course is for:
- Anyone who wants to share content of social media without infringing on the intellectual property rights of others.
- This course is not for attorneys at law. Is it designed for anyone who want to learn how to respect intellectual property rights online.
Instructor
I help clients convert mindshare into market share through owned, shared, earned and paid media.
• Freelance journalism
• White papers
• Guest editorials
• Primary research
• SEO
• Commerce content
• Media relations
• Affiliate marketing
• Native advertising
• Local advertising
• Data visualization
• Podcasts
• Videos
• Content optimization
• Article briefs
• Editorial calendars
• Content operations
• Product landing pages
I led the center for digital innovation at Howard Industries, a $1B B2B, launched 2 SaaS start-ups and did integrated marketing for entertainment, media and tech clients at one the world's largest PR Agencies.
I’m a best-selling author of Social Marketing to the Business Customer. Some of the organizations I've advised are Boeing, Cirque du Soleil, City National Bank, Hard Rock Casinos, Johnson & Johnson, Korn Ferry, Lucasfilm, US Dept. of Defense, US Dept. of State, Inter American Development Bank.
My complete library of self-paced, online digital marketing, compliance and security training courses have been taken by nearly a quarter million people worldwide on Udemy and at my own website.
Google "social media training" to find my additional courses.