
In this part, you will learn more about the course, who it is for and about the lecturer.
This lecture covers what you will learn from the course in more details
In this part, you will learn more about the structure of intellectual property, based on which the course will be presented.
In this part, you will learn about the envisaged assignment that will run through the entire course in order to make a practical connection between lessons learned and apply them in real business situations.
You will learn how and why people perceive Intellectual Property complicated and how to tackle the issue.
In this lecture, you will learn what intellectual property is in simple and understandable terms.
In this lecture, you will learn why it is important to protect IP and its share in the GDP of developed economies. GDP stands for Gross Domestic Product, which is the total value added through the production of goods and services in a specific country during a certain period.
This lecture will present what will be covered in Section "Copyright and Related Rights."
This lecture will give you clear understanding on difference between copyright and related rights as well as some specific examples on what can be protected by copyright.
In this lecture, you will learn more about copyright notice, how it is used, and for what purpose.
This lecture will guide you through your Copyright Assignment.
This lecture will introduce the Industrial Property topic
In this lecture, you will learn the basics about the patent and the three conditions for a patent to be a patent (new, novelty-step industrial application). Patents cover technical inventions.
In this lecture, you will learn more about examples from the market and patents you are familiar with.
In this lecture you will learn more about what is a Trademark.
In this lecture you will hear more about practical challenges on the market related to Trademark infringement.
In this course you will learn more about what is Industrial design.
Through this course you will learn more about practical applications of industrial design on the market.
In this lecture, you will learn how to apply lessons learned related to Industrial Property.
In this lecture, you will learn what will be presented in Section Informal Rights, Trade Secrets, and Know-how.
In this lecture, you will learn more about different Informal IPs, as well as the difference between a patent and a trade secret.
In this lecture, you will learn about examples of trade secrets used by famous companies.
In this lecture, you will learn how to use the knowledge from this section to work on your assignment.
In this lecture, the next steps after this course are presented, along with how to use the knowledge gained in the future.
This course is meant for innovators, entrepreneurs and students that want to start their business. It will guide you to general understanding about Intellectual Property when setting up a business. This will help you to navigate this vast area with ease, using simple and non-lawyer words you will understand and relate to. Through the course you will learn how to use new knowledge and apply it in a small but tangible plan for your business.
What is patent, trademark, industrial design, copyright, trade secret, know-how and when are each of them used. How business can build upon their innovativeness through protection of what is your intellectual property, elevating your business game and enabling you to build up your business on strong foundations.
Course will present how to manage your Intellectual property and treat it as a tangible property. For example, you probably take your car to regular services, change oil and filter, you take care of your house, fixing walls, plumbing etc. Same approach for taking care of tangible assets should be taken for taking care of your intellectual assets.
Each section has general overview of the topic, case studies and assignments through which you will integrate this knowledge in your everyday business logic.
About the lecturer:
I have more than 15 years of experience dealing with innovative ideas and supporting them in reaching the market through IP management support, project management and access to finance. Also, I am an expert in Intellectual Property, who loves to translate complex IP topics into simple, easy-to-understand words for everybody to understand.
I have passed passed numerous international and national trainings on Intellectual Property and have served as an Intellectual Property Ambassador for the EU IPR Helpdesk, supporting more than 100 entrepreneurs with their IP business challenges. This experience gave me detailed insight into IP issues that entrepreneurs face on the market, as well as developed my practical and simple approach to IP management and trademark registration.