Integrated Marketing Communication

Integrated Marketing Communication (IMC) is not only important to know, but also compulsory subject to cover for any private, government institutions including any Universities. This is one of the courses which gives a complete idea about marketing and its application to the business problems. This course gives a strong fundamental base for all the students. This course is a comprehensive guide for all the students, marketing professionals and for those who want to move from corporate to education field.

• It is a complete guide of Integrated Marketing Communication (IMC), and Marketing concepts used in education and corporates with live industry cases, videos and examples.

• If you are a BCom/MCom/ Finance/PGDM/MBA students or preparing for competitive exams then this course is must for you

• If you are in corporate, learn the tricks and gain the knowledge to outstand.

• Land a High-Paying Job through the practical and theoretical knowledge of the course

• Want to start your own consultancy, this course is for you.

• If you want to move from corporate to teaching profession, then this is a must have course

• Downloadable Chapter Notes for competitive exams and future reference

• Do not think you I am teaching you remotely, I am always happy to clear your doubts. Just message me anytime!

Course Author:

Dr. Sumit Saha, Ph.D, MBA(Marketing), KSET/SLET, PMP, B.E(CSE), is a philomath, researcher, entrepreneur, author, corporate trainer, copyright owner, management consultant, educator, and a seasoned professional with 16+ years of teaching, training, research, consultancy and industry experience.

Dr. Sumit has research experience from Indian Statistical Institute, Kolkata in Machine Learning, and Artificial Intelligence. He worked with top MNCs like Vodafone, Reliance communication, Hughes, InterCall and many more in different capacities up to Associate Vice President & Director.

Currently , he is working in Dayananda Sagar Business School as Associate Professor. He is a member of “Academic Council” &”Board of Studies”, Chairperson of “Admission Committee”,and “Research & Publication”, and President of the Institute Innovation Council (IIC) for his college.

Dr. Sumit is an active researcher, and his research papers have appeared in peer-reviewed national as well as international journals indexed in Scopus, Web of Science, and ABDC. He has published books, and reputed online courses in management and business statistics, analytics, and data science which has global acceptance in the students’ community. He is a reviewer for sage publications journals. He also taught 3000+ offline and 6000+ online students from 128 countries globally, trained corporates, and guided many scholars. His interest is in solving complex industry problems related to Entrepreneurship, Sales & Marketing, strategic management, and project management.