Instructional Design Pro (Part 3): No Beginners Allowed!
4.4 (127 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,280 students enrolled

Instructional Design Pro (Part 3): No Beginners Allowed!

Write Golden Training Curriculum that’s Easier to Learn and More Enjoyable to Teach
4.4 (127 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
2,280 students enrolled
Created by Jason Teteak
Last updated 6/2020
English [Auto]
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 6.5 hours on-demand video
  • 89 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Enjoy class more by identifying the needs, goals, and desires of your audience
  • Ensure end users can do their job by providing the right tools they can use on a daily basis
  • Save time designing the course that best meets their needs
  • Avoid training the things you don’t need to teach by designing it right the first time
  • Make your curriculum easier for you to write and clearer for your end users to learn
  • See your curriculum structural design all come together
  • Make your training curriculum irresistible
  • Reach every learner the first time you train the class
  • Provide the best experience for both trainers and users
  • Ensure your content sinks in and gets that “aha!”
  • Make the class more fun, authentic, and enjoyable
  • See your curriculum teaching design fall into place
  • Leverage your design time to produce amazing materials
  • Make your activities more creative, fun, and exciting
  • Ensure your training is working for each end user
  • Make your visuals clearer and more memorable
  • Be certain your trainees are successful at their job
  • Market your classes so that people show up ready to learn
  • Sign up for the Instructional Design Pro Part 1, 2 and 3 for the Full Instructional Design Pro Experience.
  • Download the Instructional Design Pro Workbook that accompanies this course so that you can follow along perfectly with what is being said.
  • Stop the video when Jason says to do each of the many activities that are in this program so that you can get the bootcamp experience.
  • Apply each of the Your turns that occur in each of the major section descriptions to your instructional design so that you can see dramatic differences in your instructional design Rule the Room Style!

You’re about to learn an easier, faster curriculum design that’s clearer to learn and more enjoyable to teach, one that ensures your end users get it right the first time.

Finally, You’ll Have A Step-By-Step Plan For Turning Curriculum Into…


(Hint: It looks something like this…)

Part 1: Curriculum Structural Design

•Identify with your audience

• Identify what they do

•Organize what they do

•Determine what to teach

•Organize what to teach

•Determine the initial class structure

Part 2: Curriculum Teaching Design

•Determine why they want it

•Research teaching strategies

•Research teaching tools

•Select teaching strategies & tools

•Make it real to them

•Proof the specific class structure

Part 3: Curriculum Production (YOU ARE HERE)

•Create facilitator guides

•Create in-class activities and assessments

•Create learner workbooks and handouts

•Create a slideshow

•Create evaluation surveys

•Create marketing materials

Ordinary instructional designers just don’t get it….

There was a time when having expertise was enough, but today (if you actually want to get engagement, learning and retention), you need to do more.

So how do you do it?

How do you build “curriculum” that turns instructional design into engagement, learning and retention?

Fortunately, that’s what you’re about to learn.

FACT: Businesses Need Instructional Designers

(…Who Actually Know What They’re Doing)

I’m not going to sell you on the importance of instructional design.

If you’re here, you already know it’s an essential aspect of any training strategy, because instructional design:

  • Increases ROI and efficiency…

  • Engages and nurtures both employees and trainers by providing ACTUAL results, and most importantly it…

  • Enables your training to be engaging (and stick consistently!)

In other words, instructional design increases ROI and efficiency and lowers employee turnover: The lifeblood of any business.

So that’s why businesses need instructional designers.

There’s just one problem: Most so called “instructional designers” don’t know what they’re doing.

That’s where you come in.

As an Instructional Design Specialist, you are uniquely qualified to help business convert training into engagement, learning and retention.

What You’ll Learn In This Course

The Curriculum Life Cycle

Discover how to create stellar content for all 3 stages of instructional design. When you know this, you’ll be able to attract new students to your class and take them on a journey from Engagement through Retention and all the way to Application.

Participant Centered Needs

Learn the 8 audience-centered building blocks you need to succeed as an instructional designer. Whether you want to create new training curriculum from the ground up or remodel existing curriculum, you will learn how to develop curriculum based on business needs.

Teaching Design Mastery

Master the 9 critical teaching strategies and 13 essential teaching tools of a successful lesson. You’ll learn what types of hooks to create, the secret to writing great content, how to create highly-engaging activities, relevant stories, “what now” examples, fun things, and more.

Curriculum Production

Learn how to develop training materials that double the retention in less time using a combination of facilitator guides, learner workbooks, in-class activities, assessments, slideshows, evaluation surveys and marketing materials. You’ll leave with a complete design template you can customize to fit any training program.

PLUS 6 quizzes, 1 for each lesson, to make sure you are understanding all of the material

What You’ll Get

When you enroll today, you’ll receive instant access to:

  • The Instructional Design Mastery Course

  • 18 Core Modules (Found in Parts 1, 2 and 3)

  • 54 Video Lessons

  • 405 Page Instructional Design Mastery Learner Workbook

  • 18 Practical “Your Turn” Assignments

  • Curriculum Design Spreadsheet Template

  • Facilitator’s Guide Template

  • 18 Quizzes (one for each module) 

About the Instructor

Jason Teteak is the Founder and CEO of Rule the Room Train the Trainer.  Jason first made a reputation in the medical training industry, where he was known as “the Epic trainer of trainers.” In response to many requests, he began to offer personalized services and quickly developed a following as a private training coach and training consultant whose clientele includes elite institutions, universities, and top corporations.

In 20 years of working as a trainer and a trainer coach, he has helped more than 15,000 training professionals to “Rule the Room” and has appeared before more than 200,000 people. He’s won praise and a wide following for his original methods, his engaging style, and his knack for transferring training skills via practical, simple, universal and immediately actionable techniques. Or as he puts it “No theoretical fluff”.

He founded Rule the Room Train the Trainer with a mission to DOUBLE the impact of 10,000 training professionals in the next 5 years. The Rule the Room Train the Trainer team, under Jason’s management, has flipped the model and changed the approach to great training and instruction for even the most seasoned veterans.

Rule the Room Instructional Design Pro Is Different

Sure, you can probably find other “instructional design” trainings and certifications that cover similar topics, but Rule the Room instructional design is unique because it’s built and taught by real trainers who actually write and train their own classes and observe, coach and train thousands of trainers to mastery.

In other words, we aren’t “researchers” sharing “theoretical fluff”. We’re in-the-trenches trainers who despise untested theory and believe that the best way to learn training techniques is to actually get up and teach in front of a real classroom. If that sounds like something that fits you, then welcome! You’re in the right place.

Instructional Design Pro Course: Reviews

“Jason’s methods set the standard by which other trainers measure themselves. When I experience a problem in class or another trainer asks me for advice, the first thing that goes through my mind is, what would Jason do in this situation?”

Bren Mochocki - Software Trainer & Corporate Trainer Coach

“Jason is an engaging teacher who is not only knowledgeable about this field, but is intensely passionate about it. This course not only gave me the knowledge, insight, and skills to excel in this new role, but the confidence to implement these new skills and to share this knowledge with others.”

Lorielle Ouimette - Physician Software Trainer

“Jason’s passion for helping trainers is so contagious. When I work with him, not only do I want to be a better trainer, I want to be able to help others the way that he helped me.”

Sarah Gernetzke - Corporate Trainer at Epic

“You taught me and many, many other trainers here how to not only survive in the classroom, but how to thrive. We owe you a big thanks.”

Paul Mellon - Software Trainer

“So many of us have become better instructional designers/presenters/trainers/etc. as a result of your tips and in turn helped our customer trainers grow in their presentation skills as well.”

Lauren Wons - Training Team Lead

“Jason’s experience with teaching and working with our trainers and trainees has given him an unmatched knowledge of how to best train adult learners. During our sessions, he not only helped me develop the techniques to be a great presenter, but he told me exactly why those techniques work and why they are important to my audience. I was quickly able to incorporate many of his tried-and-true methods, such as standing in the “sweet spot” and making eye-contact with everyone every few minutes, and IMMEDIATELY saw an improvement with my class engagement and understanding. His genuine and passionate interest in training is apparent and contagious-Jason truly embodies what it means to be a great trainer and inspires those around him to do the same.”

Leanne Britton - Software Trainer

“Jason embodies the meaning of the word "coach". Always accommodating, he meets others on their terms and speaks their language in order to communicate everything necessary. You will be hard pressed to catch Jason idly spinning his wheels or wasting time. Everything he does is for a reason and is building toward something. Given the variety of education and psychology theory that he has spontaneously absorbed and researched over the years, Jason always tailors a custom plan for growth and development based on what is truly needed then and there. Every roadblock is anticipated and resolved before it occurs. It is very easy to work with Jason. As a true leader, he always makes you feel like you were the one to come up with the solution, or you arrived at your own realizations without any guidance on his part. Would that more of us were so gentle yet effective.”

Anthony Arlotta - Technical Trainer

Frequently Asked Questions

Q: “How will this Instructional Design course help me?”

A: It depends on who you are…..

If you’re a business owner, this certification is a great way to learn instructional design yourself. It’s also a great way to train and certify members of your own team and get them up to speed in half the time on the latest instructional design trends and best practices.

If you’re a consultant, this certification is a practical way to show that you are an Instructional Design Specialist, which could help you attract better, higher-paying clients, boost their ROI and efficiency, and lower turnover, safety and security concerns.

If you’re a student, this certificate can set you apart from other graduates who may have a business or education degree, but don’t have the specialized skills that employers today are looking for.

If you’re an employee or training professional, this certificate can make you more valuable to your company, which can get you that raise or promotion you may deserve (but don’t have a reason to request).

Q: “How valuable is this Instructional Design Course?”

A: The course itself is highly valuable if your goal is to set yourself apart from the competition.   What’s even MORE valuable than any course is the knowledge and understanding you’re going to gain when you take this class and pass all the tests. You will know instructional design. I’ll say that again: YOU WILL KNOW INSTRUCTIONAL DESIGN.

Q: “When do I have to finish the class?”

A: You can go at whatever pace suits you best! You’ve got a lot of other things going on in your life, so just because you enroll in the workshop doesn’t mean you need to complete it right away. In fact, you can start and finish the workshop whenever you want. Either way, we’re going to be there with you every step of the way to ensure you’re successful and can get certified.

Q: “How soon can I finish the class?”

A: The Instructional Design Mastery class is in three parts.  You will need the three courses on Udemy to complete the 16 hours of video training, so if you are dedicating yourself full time to it, you could probably finish in 3 days, but we don’t recommend that. Instead, we recommend you take 7 – 14 days (if you can give your full attention to the material. If you only have a little bit of time each day, then you should dedicated 4 – 6 weeks to finish it up and take the test.

Q: “How certain can I be that I will finish?”

A: It’s never a guarantee. If it was, then our course wouldn’t mean anything. Instead, it does mean something, and because of that, you’re going to have to work at this thing to get completed. When you do finish, you can be certain that it will actually mean something. The class and the activities are both going to challenge you, but rest assured we make everything simple, easy to understand, and quick to learn. With that said, you will have to earn your completion.

Q: “How hard is the course?”

A: You can liken our course to the story of “goldilocks and the three bears” – not too hot and not too cold. In other words, they’re hard enough that you need to study and know your stuff, but we don’t make them intentionally hard just to be difficult. We make them as hard as they need to be to make sure you know how to “Rule the Room”. We believe learning doesn’t happen until a behavior change occurs, so to preserve the integrity of this certification, we have made the test challenging and the questions specific to our proprietary Rule the Room Train the Trainer techniques, methodologies and recipes. Don’t expect to pass the test just because you have taken other trainings or certification courses in the past. This training is different, and the course will reflect those differences.

Q: Why are Instructional Designers so valuable?

A: Instructional Design is the front line effort of all your training and retention efforts. If you know how to develop appropriate content at the right time in the employee and customer journey, and EXACTLY how to implement it, then you’ll be able to build a path to better results and ensure everyone knows how to do their part in the best way possible. When you can help others teach twice as much in even less time, you’ll be one of the most essential employees at your organization.

Who this course is for:
  • Curriculum Designers
  • Trainers
  • Training Team Leads
  • Leadership
  • Training Managers
  • Instructional Designers
  • Training Professionals
  • Teachers
  • Directors and VP's
  • Team Leads
  • Founders and CEO's
Course content
Expand all 26 lectures 06:19:35
+ Introduction
1 lecture 09:12

This is truly a plug and play process where you get to see how much time you saved doing all your pre-work up front. You will have the freedom to finish up those last pieces and components of what you want the end product to look like and put it all together in a facilitator’s guide that rocks.

Preview 09:12
+ Create Facilitator Guides
5 lectures 01:21:05

This is truly a plug and play process where you get to see how much time you saved doing all your pre-work up front. You will have the freedom to finish up those last pieces and components of what you want the end product to look like and put it all together in a facilitator’s guide that rocks.

The facilitator’s guide is the number one tool that connects the instructional designer to the instructor to the learner. It’s the first document that the instructional designer writes in the production phase. It’s also the main document that the instructor will use when teaching the learners. 

Create the Framework - Part 1

It’s time to create the framework for each lesson of your course. You can do this on the lesson pages themselves on the Scribe Facilitator’s Guide Template. You simply find the lesson number that you would like to focus on, and then start filling that lesson framework in with the steps below. 

Create the Framework - Part 2

Now that you have the framework for each lesson set up, the next step is to start writing. This is the part that most instructional designers have been waiting for because you finally get to start writing curriculum in the traditional sense. 

Fill in the Framework with Text

The final step to creating the facilitator’s guide is to add pictures. There are many sources for pictures on the web. Search “stock photos” and a large number of sites will pop up. Look for up-to-date information about specific sites where you can find images available for a minimal fee or no fee. Read the information and licensing terms carefully. Copyright law governs the use and alteration of images. The words “royalty-free” mean you might pay a flat fee to use the image but you will not have to pay for each copy or use. The words “copyright-free” usually indicate that there is no charge for use and that you may be able to modify the image as you wish. 

Use Pictures to Add Impact - Part 1

Review the Use Pictures to Add Impact Activity.

Step One: Find the right image for the title page of your program. Take your lead from the main title and main hook, which suggest to your audience how you’ll enhance their pleasure points and resolve their pain points.

Step Two: Find an illustration for each lesson of your program. Take your cues for a picture from the lesson title and lesson hook to illustrate how you’d enhance the audience’s pleasure points and relieve their pain points for each lesson. 

Preview 10:01
Create Facilitator Guides Quiz
4 questions
+ Create In-Class Activities and Assessments
4 lectures 01:07:11

Most learners don’t naturally want to do activities. This is especially true of activities in which the learners do most of the work and/or work with other people. Because of this, you need to explain why they should do an activity, rather than just listen to the instructor lecture. The activity hook does this by grabbing the attention and interest of all learners and addressing two fundamental components of adult learning. 

Create Activity Content - Part 1

A good activity targets all four types of learning styles. Each and every activity needs to target Step Learners, Talk Learners, Create Learners and Research Learners at some point during the activity. We researched nine teaching strategies in lesson 8 that you can use for your activities. Let’s review those nine strategies. 

Create Activity Content - Part 2

What if your learners had a structured set of steps that, if they worked on them, they could be assured that they could put the objectives of the class into play in their lives? What if those steps were all immediately actionable things, based on the tasks and subtasks of the curriculum that they could use tomorrow? They can do all this with a structured set of steps known as “Your Turns.” 

Create "Your Turn" Assignments

How do you know if your training is working? How do you know if it really hits the mark for your learners? In this section, you’ll create in-class assessments so that you know before they even leave the class. 

Create In-Class Assessments
Create In Class Activities and Assessments Quiz
4 questions
+ Create Workbooks and Handouts
5 lectures 58:20

This is one of the most exciting statements I have the pleasure of writing and saying in this program: for all intents and purposes, your workbook is done. All the work we have done over the last fourteen lessons will now serve us very well when creating the workbook. Other than the answers, the facilitator guide and the workbook are the same thing.

You’ll learn in this section exactly what to “remove” from the facilitator’s guide in order to create a pristine learner workbook, hot off the presses, that is ready to print and hand to each of your learners.

Create Learner Workbooks - Part 1

The workbook is a copy of the Scribe Facilitator’s Guide Template. As such, it has a built-in table of contents tied to each of the fields throughout the document. In order to update the table of contents, you do not want to do so manually. Instead, you can do the following steps:

  1. Right-click anywhere on the table of contents.

  2. Select !Update Field.

  3. Select Update entire table. 

Create Learner Workbooks - Part 2

The class agenda is a separate, one-page document that the learners receive, along with their workbooks, when they arrive at class. It’s separate because after the class, they will no longer need it. It’s given to the learners before class begins so that they can use it throughout the class to stay on track, follow along, and manage their time and expectations accordingly. 

Create a Class Agenda

The workbook you created in this chapter is substantial. It’s the same size as the facilitator’s guide. It contains nearly everything the learners will need in order to be engaged, follow along, understand, and do the objectives in your curriculum.

I’m not a big fan of lots of miscellaneous handouts to add to the pile for the learner to manage. Learners tend to misplace them, forget to bring them to subsequent days of a multi-day class, or simply feel overwhelmed by the number of handouts. With that said, there are a two key handouts (outside the workbook) you may want to consider. 

Create Tip Sheets - Part 1

It’s your turn to create tip sheets for your class.

Step One: Finish creating the “Your Turns” for each lesson of your class (if you haven’t already).

Step Two: Copy and paste the “Your Turns” for the first day of instruction into a document.

Step Three: Remove any non-critical “Your Turns” from the document. Step Four: Shorten the instructions of each step to one line or less.

Step Five: Repeat the above until you have a document that is one page or less (front to back).

Step Six: Make sure each tip sheet is written in “step form” for the Step Learners.

Step Seven: Include lesson references for each step (where the Research Learners can find more information in the workbook itself). 

Create Tip Sheets Activity
Create Workbooks and Handouts Quiz
4 questions
+ Create a Slideshow
3 lectures 45:44

These slides should be used only as signals, guideposts, and placeholders (and occasionally, as you’ll see later in this chapter, for giving clarity to a complex idea or activity). For the most part, you want your audience to be focused on the trainer and the curriculum and to understand that the core content will come directly and only from those two places—because that’s what makes them stay attentive. 

Create Your Core Content Slides

Supplemental slides are any slides that are used for giving clarity to a complex idea or activity. This includes learning activities, example slides, tables, charts, and fun activities. Just a reminder that even for activities and examples, for the most part, you want your audience members to be focused on the trainer and the curriculum because that’s what makes them stay attentive. 

Create Your Supplemental Slides

There are many sources for pictures on the web. Search “stock photos” and a large number of sites will pop up. Look for up-to-date information about specific sites where you can find images available for a minimal fee or no fee. Read the information and licensing terms carefully. Copyright law governs the use and alteration of images. The words “royalty-free” mean you might pay a flat fee to use the image but you will not have to pay for each copy or use. The words “copyright-free” usually indicate that there is no charge for use and that you may be able to modify the image as you wish. 

Add Pictures to Your Slides
Create a Slideshow Quiz
4 questions
+ Create Evaluation Surveys
3 lectures 52:15

In general, it’s a really good idea to ask questions in an evaluation survey that allow you to get data points that can be analyzed. You will see in parts 2 and 3 of designing an evaluation survey that all of the questions in those areas allow for this data analysis. Even still, people are human, and asking free-text questions can also be powerful for you to find out what people “really think” about the class. There are 3 key components to an effectively designed training evaluation survey. 

Design Your Evaluation Survey

Once you have designed your training evaluation survey, it’s time to actually create and produce it. The figure on page 362 shows you an example of a highly effective evaluation survey that incorporates each of the “ratings questions” and the “recommendation question” we have already discussed in this chapter. 

Produce Your Evaluation Survey

Many trainers and instructional designers have spent sleepless nights after reading their training evaluation surveys. This is a sad and misunderstood fact. Training evaluations are meant to spur trainer growth and give trainers something to feel good about, not the other way around.

To ensure all of the trainers on your training team interpret the feedback on these training evaluation surveys the right way, there are some key steps to help them through the process.

Interpret Your Evaluation Survey
Create Evaluation Surveys Quiz
4 questions
+ Create Marketing Materials
4 lectures 45:54

The first place to start with your marketing is with the very message that compels your potential attendees even before they show up to take your class. It’s the message that they see when they are still deciding if they would like to take your class.

Course descriptions and topic descriptions are often short, to the point, and without excitement or energy. They often don’t inspire the potential audience to take action—that is, to sign up for your course and tell others to do the same.

You have to make it clear to the audience why they would want the items on your agenda. Knowing why creates desire—the motivation to attend.  

Create a Marketing Message

Once you have created your marketing message, it’s time to put it into a one-page flyer that potential attendees can see (either physically or online) and immediately be drawn to your course. 

Create a Marketing Flyer

The last step to creating your marketing materials is creating a marketing video that prospective attendees can watch to find out all about your course. When people can hear you and see you, as is the case with a marketing video, your tone and body language is often more important than your words. Folk wisdom makes the same observation: “It’s not what you say; it’s how you say it.” 

Create a Marketing Video - Part 1

The last step is to record your marketing video. To create your marketing video script, you simply need to put your script into a format that you can easily read while you talk to the camera using a teleprompter.

Not everybody can afford a state-of-the-art, professional teleprompter. The good news is that you don’t have to. Instead, you can just use a slideshow. Simply put the words you want to say onto the slides and then use a handheld clicker to click through each slide to determine what you’re going to say next.

These days, you don’t have to have a fancy camera to record a quality video. There are many resources available, including smartphones, that allow you to record video that is enjoyable to watch. 

Create a Marketing Video - Part 2
Create Marketing Materials Quiz
4 questions
+ Instructional Design Pro Wrap Up
1 lecture 19:54

Jason wraps up the course and reviews what you have learned.

Wrap Up