
Explore the premise of instructional design and content production, balancing educational objectives with readability and brand promotion while integrating marketing, sales, customer service, and programming insights.
The instructor, a Brazilian instructional designer, explains how to turn your knowledge into educational content production, creating text, lessons, and class scripts, and how to plan and deliver it.
Explain the 5 pillars of knowledge of the current content creator.
A list of terms and references for content creators to be aware of.
Introduction to the concept of Educational Objectives.
Introduction to the three principles of every educational text.
What makes educational content really educational?
To better explain how to provide context to your content, we will have to enrich it.
Better describe how to assist the student's heutagogy process.
Let's think about how formatting text helps us to learn.
How to make your texts more scannable using headers.
The general paragraph structure and readability tips.
How text formatting can improve content absorption.
How using links can improve the quality of your texts.
A little on what we will see in this module.
Communication principles: conciseness and objectivity
Eliminate ambiguities and grammar mistakes.
Process of improving confusing phrases.
How to refine your educational content with well-grounded research.
Understand how to improve your references for your texts.
How to know if the information is really credible?
Explain the two basic concepts: instructional events and educational objectives.
Understanding educational goals.
What are instructional events and how to use them.
To finish this part, always review your content.
Draft your first educational content by applying instructional design principles, setting at least two objectives, identifying nine instructional events, and including a quiz-style homework with feedback.
Combine the theories in cyclical parts, consolidate the knowledge you've seen so far, and send occasional finalized text for feedback as the instructor expresses excitement for the second part.
Organize content into short topics from simple to complex, enriched with visuals and media, using color concepts like color wheel, temperature contrast, and color blindness.
Identify lesson objectives and perform task analysis to define the umbrella goal guiding educational content creation, then apply instruction mapping and sequencing to align content with the objectives.
Map the structure by listing prerequisites and instructional events. Outline a stepwise sequence from the basics to online course design, clarifying what to provide and what students must bring.
Classify the ten types of tasks using Briggs taxonomy, pair each educational objective with an activity, and plan delivery and media in a structured table guided by multimedia principles.
Apply the 12 multimedia learning principles to planning courses, emphasizing signaling, redundancy, spatial and temporal contiguity, segmentation, modality, and personalization with combinations of graphics, narration, and human voice.
Choose when to add media to content and promote ideas using models or images. Highlight concepts with simplified visuals, offline drawings, on screen keywords, and deconstructive animations.
Plan lessons with instructional events using script or outline formats, guiding students through attention, recall of prior learning, contents, performance, feedback, assessment, retention and transfer, adapted to your context.
Design your first document for instructional design and educational content production by downloading the lesson template, adapting content to structural events, and sharing your integrated concepts.
Learn to structure content for a CEO audience and define keywords using long-tail strategy. Implement keyword density guides, page titles, headers, images, and internal links to improve readability and SEO.
In today's world, it is not enough that we only understand instructional design to produce educational content. That was in the past decade.
You are probably here because you are interested in this area, but also because you want to learn about how to create educational content that works - and nowadays we are required to know what this content is going to be used for.
Unlike a content marketing post, these you read on generic blogs, which goal is much more to generate leads, ours have as main objective to teach. Still, we take into account marketing techniques and website building. Therefore, we will learn a little of each one.
This course is focused on andragogy (how adults learn), but you can apply it to other age ranges, surely.
In this 2-hour course, you will understand:
What make educational texts truly educational.
The basics of instructional design for you just getting started.
You will leave with an understanding of what instructional design, heutagogy, educational goals and instructional events are all about.
In the end, there will be a task where you will produce your first educational text and I will provide feedback on it!
My name is Ivan Chagas, I have been a teacher here at Udemy for 3 years and 6,000 students have enrrolled in my courses in Portuguese, English and Spanish. I have been working with educational content for 10 years, organizing events, I was an educational manager at the biggest innovation school in Curitiba and today I live full-time as an instructional designer and content creator.
Welcome to Poly's Educational Content Production course!