
Explore the premise of instructional design and content production, balancing educational objectives with readability and brand promotion while integrating marketing, sales, customer service, and programming insights.
Explain the 5 pillars of knowledge of the current content creator.
A list of terms and references for content creators to be aware of.
Introduction to the concept of Educational Objectives.
Introduction to the three principles of every educational text.
What makes educational content really educational?
To better explain how to provide context to your content, we will have to enrich it.
Better describe how to assist the student's heutagogy process.
Let's think about how formatting text helps us to learn.
How to make your texts more scannable using headers.
The general paragraph structure and readability tips.
How text formatting can improve content absorption.
How using links can improve the quality of your texts.
A little on what we will see in this module.
Communication principles: conciseness and objectivity
Eliminate ambiguities and grammar mistakes.
Process of improving confusing phrases.
How to refine your educational content with well-grounded research.
Understand how to improve your references for your texts.
How to know if the information is really credible?
Explain the two basic concepts: instructional events and educational objectives.
Understanding educational goals.
What are instructional events and how to use them.
To finish this part, always review your content.
Design your first document for instructional design and educational content production by downloading the lesson template, adapting content to structural events, and sharing your integrated concepts.
In today's world, it is not enough that we only understand instructional design to produce educational content. That was in the past decade.
You are probably here because you are interested in this area, but also because you want to learn about how to create educational content that works - and nowadays we are required to know what this content is going to be used for.
Unlike a content marketing post, these you read on generic blogs, which goal is much more to generate leads, ours have as main objective to teach. Still, we take into account marketing techniques and website building. Therefore, we will learn a little of each one.
This course is focused on andragogy (how adults learn), but you can apply it to other age ranges, surely.
In this 2-hour course, you will understand:
What make educational texts truly educational.
The basics of instructional design for you just getting started.
You will leave with an understanding of what instructional design, heutagogy, educational goals and instructional events are all about.
In the end, there will be a task where you will produce your first educational text and I will provide feedback on it!
My name is Ivan Chagas, I have been a teacher here at Udemy for 3 years and 6,000 students have enrrolled in my courses in Portuguese, English and Spanish. I have been working with educational content for 10 years, organizing events, I was an educational manager at the biggest innovation school in Curitiba and today I live full-time as an instructional designer and content creator.
Welcome to Poly's Educational Content Production course!