Instagram Secrets for Small Business Owners
4.3 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5 students enrolled

Instagram Secrets for Small Business Owners

Get 1,000 Followers every Month for 1 hr Per Week
4.3 (2 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
5 students enrolled
Last updated 6/2018
English
English [Auto-generated]
Current price: $139.99 Original price: $199.99 Discount: 30% off
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This course includes
  • 1.5 hours on-demand video
  • 1 article
  • 5 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • How to build your following quickly, with 1,000-2,000 new targeted, relevant followers per month.
  • Show off a beautiful, professional, influencer-worthy Instagram profile that customers love.
  • How to streamline your process to minimize time spent staring at Instagram.
  • You'll also learn some branding and marketing secrets from the advertising industry.
Requirements
  • A phone or tablet like an iPhone, iPad, or Android device.
  • The Instagram app.
  • An Instagram account for your business.
  • Free subscription to either: Adobe Spark Post OR Canva (Sign-up and workarounds for paid features are taught in course.)
Description

Do you feel like you've watched so many videos and read so many articles about how to be successful on Instagram, and you just can't help but feel like they're hiding something from you? Like there's just something they're not telling you? Yeah, that's because there is something they're not telling you! Until now.

In this Instagram Masterclass, you'll learn everything you need to know to be amazing on Instagram:

• Branding and why it's important on Instagram

• Creating an enticing name, bio, and profile

• The best free software to easily create beautiful images

• Hashtagging and audience strategies

• AND SO MUCH MORE!

So what are you waiting for? Let's jump in to the last Instagram course you'll ever need!

Who this course is for:
  • Small business owners excited to manage their business's Instagram account!
  • People familiar with Instagram and its basic functions. If you already have a personal account or you've experimented a bit with your business account already, perfect.
  • You should have a clear idea of what your business is/does in order to get the most out of this course. Your business may be you as an influencer, which is also fine.
  • NOT FOR: those who need help with installing the app, signing up for an account, and the most basic Instagram navigation (e.g. distinguishing between the home feed and your profile.)
  • NOT FOR: users with 10,000+ Instagram followers. Although you may learn some great new techniques from this course, the bulk of it won't be relevant to you at your level of social media success.
Course content
Expand all 23 lectures 01:42:43
+ Introduction
5 lectures 11:10

By the end of this lecture, you'll confidently know how to choose your brand's main color.

NOTE: While I am Canadian and recording this and working in Canada, I figure we Canadians are used to seeing American spelling, and most of the students on Udemy are Americans, who aren't as used to seeing Canadian spelling.

Preview 05:21

By the end of this lecture, you'll confidently know how to choose your brand's main font.

Branding 101: Choose Your Brand Font
02:48

By the end of this lecture, you'll confidently know how to choose your brand's emoji, and identify if you should use one at all.

Branding 101: Choose Your Brand ... Emoji???
02:06

Let's double-check that this "branding" stuff is clicking!

Branding 101: Quiz
3 questions

This lecture includes the resource referenced in Lecture 4's Action Step.

Branding 101 Resource: Complete Your First Brand Guideline
00:16
+ Create an Enticing Profile that Any Influencer Would Envy
4 lectures 12:43

By the end of this lecture, you'll confidently know how to choose an effective name and username on Instagram. If you already have a name and username, don't worry! You can change both of these. :)

Create a Hardworking Name and Username
04:20

By the end of this lecture, you'll be familiar with Instagram's contact info options, and which info you should fill out for your business.

Add Your Contact Info, Website, and Integrations
03:08

By the end of this lecture, you'll confidently know how to choose an effective profile photo.

Choose a Great Photo
02:11

By the end of this lecture, you'll be a kick-ass Instagram bio writer! Includes a super handy fill-in-the-blanks template.

Easily Write a Persuasive Bio, Even if You Hate Writing
03:04

Remembering the elements of a persuasive Instagram profile will make it easier to make regular updates to your business's account. See how much you remember so far. (If ever you need a refresher, you can easily come back to this course anytime.)

Elements of an Enticing Profile
3 questions
Share Your Delicious New Profile with Other Students
Shameless Self-Promo (Better Get Used to It!)
2 questions
+ Prepare for the Picture Part of Your Profile
7 lectures 53:13

By the end of this lecture, you'll know the similarities and major differences between Canva and Adobe Spark Post.

Choose Canva or Adobe Spark Post
04:53

By the end of this tutorial, you'll know the technical aspects of using Canva (free version) to build beautiful posts for Instagram.

Learn Canva (On-Screen Tutorial)
13:02

By the end of this tutorial, you'll know the technical aspects of using Adobe Spark Post (free version) to build beautiful posts for Instagram.

Learn Adobe Spark Post (On-Screen Tutorial)
22:42

By the end of this lecture, you'll know which types of posts are the most well-received on Instagram. You'll also be able to download my lists of the 6 best content types and 3 best visual styles for posts.

The Best Post Types for Instagram
04:01

By the end of this lecture, you'll know some handy apps that pros use to save time and energy on Instagram.

More Time-Saving Tools for Instagram
03:59

By the end of this lecture, you'll confidently know how to choose effective hashtags that are just right for getting a post seen by your audience.

BONUS: Become a Hashtag Master
03:53
Creating a Picture-Perfect Feed
3 questions

By now you've created your first 3 beautifully branded posts for Instagram. Now it's time for you to create your next 6.

Create Your First 9 Posts
00:43
+ Don't Fear This Four-Letter Word
3 lectures 14:29

By the end of this lecture, you'll confidently be able to talk about the ethics and different types of Instagram software. This is also where I share with you my all-time favorite tool for increasing your number of relevant followers on Instagram.

*NOTE: I am not affiliated with any of my promoted software programs in any way at all. I am strictly a fan of their services and a normal paying customer. You do not have to use any particular service to see the results I talk about in this course, but it does make it much, much easier.

Understand the Ethics
04:05

By the end of this tutorial, you'll know how to use this program. I'll walk you through how to decipher its interface, which is initially confusing but actually very easy to learn using my strategy.

Gain the Technical Skills (On-Screen Tutorial)
06:39

By the end of this lecture, you'll know the logical strategies that go beyond the technical aspects of navigating this online program. The program itself is a tool, much like a hammer and nails. But these strategies teach you how to use the tool to truly become skilled.

Learn Extra Tips, Strategies, and Insights
03:45

Make sure you're up to speed on the skills and strategies of this section of the course.

Quick Check-In
2 questions
+ Wrap-Up and Next Steps
4 lectures 11:08

So you've got all these followers – now what?

Where Do You Go from Here?
00:57

Here are some tips for going live with confidence and making sure people tune in and stay tuned in!

EXTRA TIP: To upgrade video and audio quality while recording live on your phone, try finding external lighting and mics that are compatible with your phone. Type your phone model (e.g., "iPhone" or "Android") plus "mic" or "light" into Amazon. Just know that mics can be a bit pricey ($100+) because they have to be so small and such great quality in order to be better than your phone's mic.

Preview 06:02

Tips for staying motivated once your profile has gained initial popularity.

Stay Motivated
02:21

Thank you for tuning in, and double thank you if you decide to leave a review! I'm excited to hear your feedback about the course, and I'll keep updating the content based on your questions and requests!

Thank You!
01:48