Instagram shopping & Facebook shopping feature Masterclass

Switch to an Instagram business profile, set the category to shopping and retail, and link your Facebook page to enable Instagram shopping. Create a strong bio with a website, ensure your account is in a supported market, and meet eligibility by growing followers (about 50) and posting 10–20 product posts, with a two-to-three-week waiting period.

Learn to use Facebook business manager to centralize assets: Facebook page, Instagram account, audience, and catalog, and to control access while tracking ad spend for coordinated marketing.

Learn how to verify your domain for iOS changes to safeguard Instagram and Facebook shop features, using dns records in Shopify or WordPress and confirming ownership.

Connect your Shopify products to Facebook by linking your business manager and page, install the Facebook pixel, and publish items to your Facebook shop while managing approvals.

Create and manage a Facebook and Instagram catalog using the catalog manager. Add products manually or via ecommerce feeds and connect the catalog to your page for shopping.

Learn how to tag products in Instagram feeds by connecting your catalog, activating the shopping tab, and tagging approved products in posts to drive shop visits.

Learn to tag products in Instagram stories using the product sticker, add shop now links, incorporate hashtags, and preview how customers checkout on the linked website.

Create a product set by selecting the e-commerce manager, choose products, and name the set. Apply filters by product type, brand, or price, and prepare a single advertisement.

Learn the engagement-focused content strategy for growing a brand on Instagram, and use the included Instagram content calendar template to post consistently, save time, and boost sales.