If you do not have an Instagram account, Le-an shows you how to set up your account.

Now is the time to create your account.

There are three types of accounts you can have on Instagram:

1. Personal

2. Business (More Options, Stats)

3. Themed Account (Influencers, Quotes, Fans, Travel, Books, Health

Le-an shows you how to turn your personal profile into a business account so you can get more stats and information about your followers.

First decide on your ideal Follower. How old? Financial status. Intelligence. Where do they live? What do they like?

Second, what do you want to talk about? What value do you bring?

Hashtag your posts. #YourUniqueHashtag #InstagramMarketing4VAs

Your VA can set up your Instagram.

There is more to Instagram than cat photos. Le-an gets you ready to expand your Instagram experience.

Posts are the most fundamental posts on Instagram. Posts can be long. Pick a specific Hashtag for specific topics.

Stories are quick posts that expire in 24 hours. You get attention immediately, as they appear on top of everyone's feed. And lots of engagement results.

Instagram TV is for longer videos. Minimum 2 minutes. Max 10 minutes. This is a newer feature of Instagram.

Le-an shares a cool feature of Instagram Live where you can link to a post in your ITV post even if you do not have 10,000 Instagram followers.

Going Live on Instagram is similar to Facebook Live. You can interact with your followers and add them to your Live event.

Now it is time to plan out how you want to use the different ways of communicating with Instagram.

1) Post consistently. Minimum twice a day.

2) Post when your audience is most active

3) consistent fonts and colours

4) What is your message?

Le-an shares the top tools she uses with Instagram:

1) Looping Gif or Boomerang Images - See Resources for link

2) Videos - Inshot

3) Later - Calendar app

Now create your Content wheel. What are you good at? What is happening behind the scenes? What are you sharing that your Avatar will love? What do you like to do for fun?

Discover how a VA can make your Instagram account take off.

Le-an shares how best to use your VA and what tasks they should be doing daily.

Tasks:

1. Look after Feed, Stories, ITV

2. Comment on other instagram posts

3. Hashtags

4. Posting

5. Create content from Blog posts, podcasts, videos, images/photos, quotes

6. Stay up-to-date on Instagram changes and what's popular

7. Socialize

8. The 180 strategy. Comment on a post referring back to the post's content

How to use Instagram to sell.

Instagram Ads.

Now that you have finished the course, now... get started on Instagram!

You can help your fellow students by leaving a Review of this course. The Review lets your fellow students make the decision to take the course or not. It helps them understand how your experiences in the course helped you become more charismatic, and then they can decide if they want to follow in your footsteps.

We have a new course: How to Find The Perfect Virtual Assistant For Your Business

As a graduate of our course, you can get a massive discount using the link in Resources in this lecture.