Instagram Marketing Course to Promote Your Business

Create an Instagram account using the mobile app or web, sign up with email, phone, or Facebook, choose to sync contacts or skip, and start exploring with a generated username.

Choose a high-quality Instagram profile photo that reflects your brand, aim for about 180 by 180 pixels or larger, and keep the same image across all social accounts.

Craft a concise Instagram bio describing your brand and services in 150 characters, using keywords and emojis to attract the right audience. Include hashtags, tagline, and a link to profile.

Learn how to manage multiple Instagram accounts for different audiences, enable Instagram ads with business accounts, and switch between up to five accounts on a single device.

Gain inspiration from successful marketers to craft compelling Instagram bios, with emojis as bullets for services, readable descriptions, hashtags, high-quality profile photo, and clear calls to action.

Switch from a personal to a professional Instagram account to access business tools, insights, promotions, and a contact option while selecting a category and linking Facebook to grow your business.

Add your business information to your Instagram bio, including email, phone number, and address, to enable easy follower contact on mobile. Use the contact button for calls or emails.

Learn how to add a call to action button to your Instagram business profile and connect it with booking or reservation services to drive bookings.

Learn how to connect your Instagram profile to a Facebook page to enable crossposting and save time by posting to multiple pages at once, while noting audience differences.

Post content consistently, prioritizing videos and stories with attention-grabbing first five seconds. Use hashtags and branded hashtags, like others' posts, and run contests to turn followers into customers.

Turn Instagram followers into customers by engaging them with discounts, influencer partnerships, and giveaways, then direct them to your bio link and mailing list to buy and stay engaged.

Set clear Instagram goals and schedule posts using a planning tool. Explore ideas like inspirational quotes, product promotions, contests, and behind-the-scenes content to stay consistent.

Use Instagram insights to identify followers online by location and demographics, then post at peak times like lunch, 6 pm, and 9 pm.

Master tips for using Instagram stories to attract followers and grow your brand by adding polls, pictures, and strategic hashtags, and by evaluating hashtag popularity to boost engagement.

Split longer videos into multiple clips and upload them as consecutive Instagram stories to keep viewers watching longer, using apps like Story for Us and Story Carto on Android.

Learn to link viewers to your post using photos or videos and engaging questions, and use Instagram story swipe up with a business account and 10k followers to drive traffic.

Discover IGTV basics, including uploading 1–10 minute portrait videos via the Instagram app, and engaging viewers with likes, comments, shares, stories with stickers and hashtags, plus calls to action.

IGTV lets you post longer videos from accounts you follow and content aligned with viewers’ interests. Keep videos on your channel longer, so plan your uploads to maximize brand reach.

Link IGTV content to your stories to boost brand awareness and drive traffic to your TV channel, attracting followers interested in your country.

Create a series of IGTV videos to keep followers engaged, balancing short attention spans with videos under 10 minutes and up to 20 hours to entice viewers to crave more.

Increase engagement on IGTV by encouraging comments and replying to them, building trust with your audience; use the search bar to find topics viewers want to watch.

Learn how to sell on Instagram using the mobile app, reach billions of users, engage your target audience, and direct buyers to your website with product pages and prices.

Upload photos and videos to Instagram from the mobile app, using Boomerang and multi-image posts, then add captions, hashtags, and location.

Explore how to use hashtags on Instagram, leveraging up to 30 hashtags per post to grow followers and boost brand awareness for your target audience.

Research niche terms to build a hashtag list with six high-traffic hashtags. Add six mid-traffic hashtags (50k–100k) and three target-market hashtags (10k–30k), plus branded tags in posts or comments.

Identify common Instagram posting mistakes, avoid hashtag spam by using relevant hashtags, plan content to fit your niche, and stay consistent with your branding to connect with your audience.

Learn how Instagram stories work: post photos or videos for 24 hours and customize with effects, stickers, hashtags, locations, and mentions; view and navigate stories from people you follow.

Learn how to use Instagram highlights to curate stories into a permanent on-profile collection, making your best content viewable anytime to promote your business.

Raise brand awareness and engagement by using Instagram stories with hashtags to boost discoverability, gain followers, and share behind-the-scenes content.

Identify your niche and target audience before selling on Instagram to focus promotion and deliver value. Research market demand, study competitors, and identify customer problems to tailor content and solutions.

Learn the requirements for selling on Instagram, including using a business account linked to a Facebook page, adding a catalog for physical goods, and compliance with policies.

Link your Facebook business manager to your Instagram shopping catalog, create a catalog in the catalog manager, then add products manually or via data feeds for ecommerce.

Learn how to connect manually added Facebook catalog products to your Instagram business account, enable product tags and the shop feature, and use tutorials and behind-the-scenes content to drive purchases.

Learn to add multiple links to your Instagram bio by creating a linked account, copying its link, and adding three links on your profile to direct followers to your websites.

Discover free stock images and videos from Pixabay, Pexels, and Unsplash for Instagram posts. Download vector images or videos in multiple dimensions without signing up.

Create customized Instagram images with templates and uploaded photos to produce high quality visuals that grab attention. Sign up for Kenber, customize templates, adjust text, and download ready to post.

Schedule Instagram posts using Sprout Social by connecting accounts, setting your organization details, selecting times, and duplicating to other platforms with calendar previews.

Explore how Instagram ads, via Facebook business manager, boost brand awareness and sales with promoted posts, collection ads, carousel ads, and story ads. Learn calls to action and lead paths.