Instagram Marketing A-Z Strategies To Get 10k Real Followers
4.2 (111 ratings)
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Instagram Marketing A-Z Strategies To Get 10k Real Followers

Instagram Marketing get real followers, build your business & brand, grow your Instagram page, IG marketing strategies
4.2 (111 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
557 students enrolled
Last updated 11/2018
English
English [Auto]
Current price: $128.99 Original price: $184.99 Discount: 30% off
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This course includes
  • 4 hours on-demand video
  • 5 articles
  • 49 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Attract more than 10,000 real human targeted followers
  • Build a professional & convincing Instagram account
  • Create higher content quality
  • Able to do photo/video editing
  • Have more than 100 real targeted followers daily
  • Convert Followers to real life paying customers
Requirements
  • You need to have access to a smart phone and pc/laptop to be able to use all the tools we are learning during the course
  • No experience required - just follow the steps to get results!
Description

Instagram Marketing to get real followers ( social media marketing )


Learn and master Instagram marketing (powerful social media channel) using proven step-by-step strategies to attract followers, build your brand and convert your followers to paying customers.

In this Instagram Marketing course You will learn how to:

  • How to build a professional & convincing instagram profile

  • Know your potential followers to have a successful Instagram marketing

  • Tools that help you to increase your content quality of your Instagram posts

  • Powerful and proven Instagram marketing strategies

  • What is the best time to post according to your niche on Instagram

  • Story marketing 

  • Live streaming

  • How to convert Instagram followers to paying customers

During this Instagram marketing course we will learn and practice lots of powerful tools which makes marketing on Instagram easier. It creates a powerful source as social media marketing and help you to create a successful page and business on Instagram. More than 6 months research and experiment is used in this Instagram marketing course and there is no course more complete than this one anywhere. Hopefully by the end of the course you will have a successful Instagram page with daily 50-300 followers (depending on applying the strategies).

Instagram marketing as a popular social media is one of the essential channels in promoting our product these days, so if you want to learn Instagram marketing to improve your business, this is the exact course you are looking for to do social media marketing .

The last section of this course will teach you how to convert your Instagram followers from social media world into real life paying customers (we are using the same techniques in 2 of our companies with amazing results).

In addition to all of these we will have monthly updates on new features of Instagram, and provide great tips about social media marketing so this course will always be useful for you in your personal and business use.

The time is now to act and find your place in social media and build your business with Instagram marketing. Too many people miss on these powerful social media channels. If you are aiming for success, learning social media marketing special Instagram is essential.

If you really want to achieve everything said above join this course NOW! , become a social media marketer and take your business to the next level with Instagram marketing.

Instagram Marketing by Pouya Eti 

Who this course is for:
  • This course is designed for people or business that want to grab people's attention, make them their followers and finally convert them to paying customers.
Course content
Expand all 39 lectures 04:23:44
+ Intro & Building a professional profile
11 lectures 51:42

Introduction to Instagram Marketing A-Z:

Welcome to this marketing course. During this lecture we will talk about all the sections that we have in this course such as:

  • Build a professional profile
  • know your followes
  • Content quality
  • Marketing sterategies
  • Posting time
  • Story marketing
  • Live streaming
  • Convert followers to paying customers
  • Important tips

Instagram Marketing - by Pouya Eti

Preview 01:53

Complete folder of Instagram Marketing A-Z in audio

Audio version available
00:16
How to use
01:27

Build a professional profile:

In order to become successful at Instagram marketing, you need to take care of all fundamental factors such as username, name, profile image, bio, CTA and so on. That’s why during this section we will focus on all of the fundamental factors. If you can get them right, you have made the very first step to have a successful marketing on Instagram.

But before we start to build a professional profile I want you to follow some of the best and most successful pages in Instagram marketing. Some people get this wrong and they will start to look at pages with high amount of followers. The main difference here is that people who are doing a great job at Instagram Marketing, they started their page from scratch and brought it up from mostly Instagram marketing comparing to the other pages which have a huge amount of followers but their traffic came from some where else.

Instagram Marketing - by Pouya Eti

Preview 07:04

Instagram Marketing - by Pouya Eti

Course documents
00:08

Username:

Username or handle is one of the most important factors to have a successful Instagram page because username will effect on SEO (search engine optimization) and people can find you post through your username in Google, that’s why it is important to select a username that is connected to your topic and goal.

Because there are tons of users active on Instagram, selecting a suitable username became a tough task. If for example you want to create a page for yourself and your name is John Smith, and you want to select johnsmith as username, it is more likely not available and you have to use different elements and different ways to select your username.

You can use some of the tips written below to find the best username for your page.

  • use “.” or “_”. ex: john.smith or john_smith
  • use initials. ex: JLO or JKRowling
  • use your niche. ex: john.designer
  • use your website domain. ex: johnsmith.com
  • use country or location. ex: nike.uk or nike.us

Instagram Marketing - by Pouya Eti

Preview 10:29

Name:

Selecting a name is much simpler and easier than selecting a username, there is no limit and you choose what ever you like. Some people select their profession or niche, some select their name or brand name. You are also able to use capital letter in your name. As an example in my page, my username is “pouya_eti” and my name is “Pouya Eti”.

Name doesn’t have any effect on SEO and it is just visible in your page. If you request Instagram to give you approved page mark, it will appear next to your name.

Instagram Marketing - by Pouya Eti

Name
02:54

Profile image:

Profile image must be simple and easily understandable for people. If your page is person focused you can upload an image of your portrait close to your face, and if your page is company focused I strongly suggest to select brand logo or and icon familiar to people.

You can take a look at some of the successful pages on Instagram listed below and how they selected their profile image.

Instagram Marketing - by Pouya Eti

Profile image
06:34

Biography:

Biography is what people will see under your image and name, you have the ability to write text and use emoji. Same as other places in Instagram links doesn’t work in this area. The most important tip which you should consider here is to use the bio to sell your Instagram account not your products (means use it to convince people to follow you not redirect them to other sites), not at least you get to a huge amount of followers.

Write one or two lines and speak about the rewards of following your profile. Write one or two lines and explain what is your page about, what people will see or find out in your profile. The about section and reward can be the same. You can write one to two lines which represent both purposes.

The final part is to use CTA (call to action) such as, join our newsletter, buy my product, watch the final episode of, follow me and so on. The CTA part is a bit tricky because half of it is inside bio and the other half is a link you can add in your profile edit section. You should use a CTA that doesn’t seem to heavy and big for customers, so they know the value you are giving them through CTA is much more than what you want from them.

Instagram Marketing - by Pouya Eti

Biography
12:11

Convert to business:

One of the most important features of instagram is the ability to convert your account to business account. This way you will have the ability to receive tons of information about your account which will help you a lot in your marketing.

Instagram Marketing - by Pouya Eti

Convert to business
08:24
Instagram Marketing - build a professional profile
3 questions

How was the course till now?

It is very important for me to know what do you thing about this course. Your review and feedback will help me to keep the quality of this course at a high level.

How was it ?
00:21
+ Followers
2 lectures 15:29

Buyer persona:

buyer persona is a semi-fictional representation of your ideal customer based on market research and real data about your existing customers. When creating your buyer persona(s), consider including customer demographics, behavior patterns, motivations, and goals. The more detailed you are, the better.

Buyer personas provide tremendous structure and insight for your company. A detailed buyer persona will help you determine where to focus your time, guide product development, and allow for alignment across the organization. As a result, you will be able to attract the most valuable visitors, leads, and customers to your business.

Instagram Marketing - by Pouya Eti

Know your followers
10:22

Where your followers hang out:

Before we jump into marketing there is another step and that is to find out where your customers hang out. Now that you have your buyer persona, you will know what type of pages on Instagram your followers will follow. Search and find those pages, make a list and follow those pages, pay attention to what they do.

Remember that your main target is their followers and later in marketing section we will learn about couple of techniques which help you to attract those followers to your page and become your follower, but for know just create and keep the list of pages.

Instagram Marketing - by Pouya Eti

Preview 05:07
Instagram Marketing - know your followers
2 questions
+ Content quality
7 lectures 50:16

Introduction to content quality:

I can say for sure that the most important factor to attract people and make them your follower is your content quality. For some people their profession is to create high quality images or videos like photographers or video editors, but for most of the people it is very challenging to create high quality content. Even if you know how to use some design softwares like photoshop yet you may not be able to create professional content from design perspective.

During this section we are going to learn several tools which help you to create and design your content in a professional way. Also I will give you some amazing tips that will increase your content quality.

Tools that we are going to learn are:

  • Canva
  • Unsplash
  • Photoshop
  • Dredown
  • Camtasia
  • Repost

Instagram Marketing - by Pouya Eti

Introduction to content quality
03:31

Canva:

Canva is good platform for people who don’t know how to use designing softwares. There are tons of ready templates that you can use and edit it inside the site or application. They have many different categories and simply you can select the category you want, then search for the design you like the most, and finally edit and download it. As I mentioned above you can access it through desktop or your smart phone, and in this case because we are focusing on Instagram here, using their mobile application is much more comfortable.

Instagram Marketing - by Pouya Eti

Canva
11:35

Unsplash:

Unsplash is an amazing platform for anyone who is looking for very high quality pictures for free!, yeah that’s right for free. You can simply go to their website and search for the topic you want, select your image,  download it, use it via Photoshop, Canva or any other software you like. Not only the images on Unsplash are free but also their quality is amazing and it will bring your Instagram post quality to a whole new level.

Instagram Marketing - by Pouya Eti

Unsplash
05:20

Photoshop:

To be able to use Photoshop to create high quality posts for your Instagram page you must have some basic knowledge about Photoshop an it’s tools. During this lecture I’m going to show you how you can create a theme for your profile, how you can use high quality images for your posts and so on.

Instagram Marketing - by Pouya Eti

Photoshop
15:23

Dredown:

Dredown is a great site which let you to download images and videos from almost any platform out there. There are other services but the thing that I like about Dredown is that it gives you the ability to use it on many different platforms. With using it you can increase the amount of good posts for your page by downloading it from other pages or even other platform.

The way it works is very simple. If you see an image or a photo on Instagram simply click on the three dots beside the post and it will let you to copy the post URL. Then paste the post link in Dredown and it will download it for you. You can edit the post with other softwares, improve it and upload it on your page.

Also there are some other applications for smart phones which let you do the same on phone, but I prefer desktop because then you will have the ability to edit the post and make it better, specially for videos.

Instagram Marketing - by Pouya Eti

Dredown
04:28

Camtasia:

Camtasia is a fantastic software for video editing specially for people who are not very technical with softwares. It is very easy to use and you can learn the whole software and how to work with it in less than an hour. The importance of Camtasia for Instagram post is that you can easily add elements to your video, change the size, cut and edit it. With Camtasia you can prepare a good video content for your Instagram profile.

Also Camtasia has the ability to record the screen, your camera and your voice all at the same time, so you can also use it for teaching or explaining things to your followers.

Instagram Marketing - by Pouya Eti

Camtasia
06:02

Repost:

Repost is a very useful application for smart phone. You can use it when you see a great post on Instagram and you want to share it with your own followers. You copy the post link and just open the Repost application. It will paste the post automatically and from there you can easily share it with your followers.

The good thing about repost is that in Instagram marketing giving credit to other pages is a good thing and this way their page username will be written at a corner of the image you share.

Instagram Marketing - by Pouya Eti

Repost
03:57
Instagram Marketing - Content quality
3 questions
+ Marketing strategies
6 lectures 47:14

Introduction to marketing strategies:

During this section we are going to focus on different strategies to bring your page to people’s attention and make them follow you. Some of these strategies has a certain time to use on your page depending on the number of followers you have. we will go deep into each of these strategies in their own lecture.

Lectures in this section are:

  • Hashtag strategy
  • Followers attention
  • Give credit
  • Shoutout
  • Competitions

We are going to talk about each of these topic in an order according to the number of followers, meaning if you just opened your Instagram page, you can start with the first strategy and go on.

Instagram Marketing - by Pouya Eti

Introduction to Marketing strategies
02:17

Hashtag:

A hashtag (#) is a type of metadata tag used on social networks, allowing users to apply dynamic, user-generated tagging that makes it possible for others to easily find messages with a specific theme or content. This means that if you upload an image and under it write #holiday , people who search for post with holiday hash tag will see your post, and maybe like/comment/follow your page.

to start a new page on Instagram with no followers, hashtags are the main strategy that help you improve your page. Also if you like when you start a new page you can ask the people around you like your friends, family, relatives and so on. It is always a good start to invite people who know you personally, they will be patient and very supportive which will end up encouraging you to go forward.

But not everyone like to invite their friends and in that case you have to go for the first strategy which is using hashtags. You can always use hashtags but for beginning, at least for the first couple of thousands of followers it is important to you use it with maximum strength. The limit of using hashtags under any post is 30, but there is a trick which let you use 60 hashtags under a single post and this will double your traffic for the beginning. I will tell you about it at the end of this lecture.

Now I want to introduce two useful tool about hashtags which let you to select the best hashtags for your posts.

Instagram Marketing - by Pouya Eti

Preview 19:00

Followers attention:

The next method of instagram marketing is to grab your potential follower’s attention. In this method you can create more loyal followers for your page because of the interaction that exist between you and people.

Before we have talked about finding where your potential customers hang out, and make a list of pages that they follow. Now is the time we use that list. You should go to those pages and take a look at their recent posts (during the last 3-4 hours) and see who have liked those post. The people who liked those posts are your potential followers because they are interested in the same thing that you are providing.

click on each and check if they have the potential to follow you when you grab their attention.

Instagram Marketing - by Pouya Eti

Preview 09:52

Give credit:

The next marketing strategy you can use to increase your followers is to give credit to other people. For example let’s say I want to post a quote from Will Smith. I will post my image and tag him both in caption and on the post. This way my post will be visible in his page to, and some of his followers that may check his tagged section will see my post. If the quality of my content is good they will become my followers. In Marketing we call it influence from mere association bias.

Also you may see a post from someone popular and you want to share it. Use the repost application so his account name be visible on the post too. This way you can give credit to the real owner of the post and increase the chance of their followers, following you.

Instagram Marketing - by Pouya Eti

Give credit
05:30

Shoutout:

An easy method of these marketing strategies which mostly cost you several messages. Find pages who are in the same topic as you and also have the same amount of engagement. Send them a message and ask them if they like a shoutout. A shoutout is when 2 pages ask their followers to follow the other page. For example you can share a post from the other page and in caption write “please follow this page + a reason”.

Shoutouts are very common and bring a lot of value, it’s free and all you need is to try to contact other pages.

Instagram Marketing - by Pouya Eti

Shoutout
03:03

Competition:

From all of these marketing strategies, I recommend to use this method while you have at least 2k-3k followers, otherwise you won’t receive any result. The way it works is to select a reward (it can be anything, but must be valuable for your followers) and tell your followers that I am giving away an IPhone (or cash, or free coupon of a course, …).

How you can get in to the competition? Just follow me and tag 5 of your friends. I pick a winner by Friday.

The higher value of your reward, the more followers you will receive. Also you can do something smart here. You can release the result of the competition in your other social media like twitter. You can say ” I will announce the winner at Friday in my twitter”. This is a cross social media marketing, to bring your followers from a social media to an other.

Instagram Marketing - by Pouya Eti

Competitions
07:32
+ Posting time
4 lectures 26:53

Once a day:

During this experiment we are going to see the result of one post per day. The other important question here is that:

when is the best time?

The answer can vary according to

  • How you built your page
  • Who is your target
  • Where are they located

The general best time to post is usually at these three hours during the day:

  • 8am
  • 5pm
  • 10pm

Otherwise there will be other element that influence this time line. If your target followers are living all around the world, then the timing above won’t matter and you have to consider other marketing strategies.

Instagram Marketing - by Pouya Eti


Once a day
07:47

4 times a day:

During this experiment we are going to see the result of posting every 6 hours which will be 4 times per day. This strategy works for international targets. If your followers are from many different locations, this method of posting time will work amazing for you (It will also work for single location profiles).

Instagram Marketing - by Pouya Eti

4 times a day
07:24

Every 2 hours:

Doing this method of posting is pretty much difficult to keep the post’s quality at a high level of standards but if you can, the result is going to surprise you. But you have to remember not to sacrifice quality for time.

Instagram Marketing - by Pouya Eti

Every 2 hours
04:45

Every hour, once a week:

This is a great method for boosting your page followers but only 1 day, once a week, otherwise it is going to annoy people and have negative effect on your loyal followers.

Instagram Marketing - by Pouya Eti

Every hour
06:57
+ Story
3 lectures 22:17

Story basics:

Story is an image or video that will only last 24 hours and it appears in a different section from normal posts. Usually the main concept of story is to show what is happening to you during a day and the most important thing you have to consider is entertainment. If you can entertain people with your stories, they will watch it no matter how many they are, but if the content quality drops, you will lose your followers.

Let’s look at some of the basics on Instagram.

Instagram Marketing - by Pouya Eti

Story basics
08:56

Story marketing:

Most people use stories just for fun, but there are a lot that you can do with stories in Instagram marketing. There are some important elements that you must use in at least 90% of your stories and those are:

  • Hashtags
  • Location
  • Tagging profiles
  • Links

Hashtags

Same as a normal post you can use hashtags here too but the difference is that you have to write your hashtag on your image or video, meaning you have to take care of the quality of what you are posting. Also use the Stickers section at the top to create a hashtag ( you can also write your hashtag as a text, but using sticker will give an style to your hashtag). Same as a normal hashtag, people can find your story through the hashtag, but your story must be attracting to bring them into your page an convince them to follow you.

location

Another great feature for stories that help to market your story is location tag or sticker. You can create a location tag from the stickers section, and people who are looking for that location can see your story and maybe become your follower and later customer, but you must consider to use a relevant location not just any location you think it fits.

Tagging profiles

Same as tagging a profile in normal posts, here you can do the same for stories and give credit to people, ask other pages to shout out your profile or other marketing strategies that you can apply by tagging people. Tagging a profile is very simple and all you have to do is to write a text and use “@” + “profile user name” to tag a page.


Instagram Marketing - by Pouya Eti

Story marketing
06:57

Highlights:

An other amazing feature of Instagram stories is that you can highlight some of your stories, bring them all in one folder, under one title and show them in your profile. You can act innovative here and create several interactive images and videos that explain an story to people and finally at the last one or two images/videos force them to make an action, join your subscription list, buy your product and so on.

Most people use these features for fun and have no idea how effective they can be in marketing. With a little hard work and innovation you can create amazing highlights in your profile and increase the amount of your followers or customers more and more.

Instagram Marketing - by Pouya Eti

Highlights
06:24
+ Live streaming
1 lecture 04:31

Live streaming:

You can use Instagram to share live feed to all your followers, increase the interaction and loyalty in your followers which have a very positive effect on your profile and make more active.

You can share a live video to connect with your followers in real time. Once a live video has ended, it’s no longer visible in the app, unless you share a replay of it to your story.

The main goal here is to increase the interaction and entertain people. For example if you have a shoe production brand and you want to use live streaming, you can set a Q&A with your customers or a behind a scene of the production line, or maybe an interview with one of the managers.

The more you increase the interaction and entertainment, the more loyal followers and much easier to convert them to customers. Sometimes you can post and image about when you are going live and ask your followers to be there. Remember to always use call to action, most people would love to do what you ask them but because they don’t know about it, they won’t do.

Instagram Marketing - by Pouya Eti

Live tips
04:31
+ Convert followers to customers
2 lectures 14:52

Convert followers to customers:

One of the main purposes of Instagram marketing is to increase the followers, then convert those followers to customers. It’s not an easy job but if you have a business and think to use Instagram to market your product you must follow the instructions in this section.

How to convert followers to customers?

One of the most common ways is to create a landing page and use it in your instagram bio or highlight stories. Don’t worry if you don’t have any coding and programing knowledge, you don’t need to. There are many different platforms that allow you to create a great and functional landing page, and here we are going to take a look at some of these platforms which are:

  • Unbounce
  • Squarespace
  • Instapage
  • Webflow

Instagram Marketing - by Pouya Eti

Landing page
10:32

The connector:

After you prepare your landing page, you have your 2 platform completely ready, just remain the last piece of the puzzle, “The connector”. Now what you need to do is to bring your followers from your instgram to visit your landing page and as we talked about it before you can use a link in your profile setting or in stories and highlights.

The big problem is that people just don’t come into your landing page by themselves and you need to provoke them. The main 2 technique that you can use is reward and curiosity. If you can show them that if they come to your landing page and do what you want them to do they will receive an amazing reward, they start to click on it more and more. some people give their product free to small number of people, some have other giveaways.

Instagram Marketing - by Pouya Eti

The connector
04:20
+ Important tips
2 lectures 30:04

Important tips:

During this lecture we will talk about several important tips which have a huge impact on your success in Instagram.

Instagram Marketing - by Pouya Eti

General Tips
05:00

Instagram Marketing A-Z complete documents:

Inside this article you can find complete texts and documents which we have learned during the course. You can go through them, use the links and make notes.

Pouya Eti

Course Documents
25:04
+ Bonus
1 lecture 00:25
Bonus lecture: Other cool stuff!
00:25