
Learn how to grow your Instagram account using partnerships, giveaways, and incentivization.
Leverage the power of free to get people interested in your account and brand. Provide value upfront in exchange for attention, then follow up with offers and next steps.
Referral marketing can be an extremely effective multiplier. People are 8-10 times more likely to listen to a recommendation from a friend compared to a brand.
There are multiple types of referral marketing, choosing the correct one for your business is important as you want to match your marketing campaign to your target audience.
Leaning back into the power of free, giveaways are an insanely good way to generate followers and engagement, this is how it all works.
None of your campaigns will work unless you have a solid prize. Without the correct incentivization, you will have a hard time motivating people to take action. This section covers some good prize ideas for you to use.
Like referral types, there are also different prize types. It's not all about the dollar amount, you can increase the prize value in a number of other ways.
Designing your campaign to fit well into the Instagram ecosystem is extremely important. See how to do it in this chapter.
Stand out in the feed, make your images eye-catching, and actionable by following these guidelines.
Once you grab someone's attention and interest, you will need to keep it. This section covers the ongoing communication and updates you should use while your Instagram giveaway is running.
Once you create your giveaway, you will want to start marketing it. This section covers free ways to do this on and off Instagram.
If you are looking to speed up the process a little you can turn to paid ads. This is by far the most effective way to get targeted eyeballs on your Instagram giveaway.
If you are looking to grow your brand's presence on Instagram (follower count, engagement, etc) this masterclass is for you.
We go into detail on how to grow your Instagram account and make it a core channel for your business by using a number of tactics that include partnerships, collaborations, influencer marketing, giveaways, and incentivized actions.
The content taught in this course has been put together from 4+ real live example case studies that used these marketing tactics to make Instagram a core marketing channel from a single campaign.
We share the exact brands, stats, and campaigns used to achieve this.
Teacher - Jack Paxton, Founder of Top Growth Marketing and Co-Founder of VYPER and HYAX.
Featured - Foundr Magazine, A Better Lemonade Stand, Social Media Examiner, Shopify & more marketing publications.