INSTAGRAM - Grow & Market Your Business in 2021

Get More Followers, Boost Brand Awareness & Turn Visitors Into Customers with The Right Instagram Marketing Strategy

Created byNancy Da Campo

Last updated 2/2021

English

What you'll learn

Up to date infos on the new Instagram features and suggestions on how to utilise these functions to grow your account and market your business
How to attract real followers interested in your niche (whatever this is) to your Instagram account.
How to create aesthetically pleasing content. How and when to post.
How to read and understand analytics to perform better actions.
How to design a content strategy and which free tools to use.
How to research and select the best hashtags for each post.
How to increase engagement with effective captions and Instagram Stories.

Course content

1 section • 12 lectures • 45m total length

Introduction2:39
Discover how to grow your business on Instagram by developing a visual content strategy that increases followers, engagement, and brand awareness for architects, interior designers, and photographers.
Define your content2:43
Define your content by shaping a visual personality and mood for your Instagram feed. Observe aesthetics, color schemes, competitor feeds to plan your Instagram content and define your brand personality.
Create engaging content3:18
Develop a business-aligned Instagram theme by deciding your main content focus, audience needs, and high-quality posts, then create a cohesive feed with a consistent color palette.
Plan and schedule3:19
Plan and create as much Instagram content in advance, especially video, to align with marketing goals. Use drag-and-drop grids and planning apps to schedule posts from a laptop.
How to craft your Instagram caption3:01
Craft compelling Instagram captions to boost engagement and grow followers by connecting with your audience, sharing a relatable message, and including clear calls to action like comments and likes.
Hashtags strategy9:29
Learn how to boost Instagram reach by choosing the right hashtags, including branded, industry, and location tags, and by researching and mixing options for optimal engagement.
Best time to post3:47
Set a clear, consistent posting schedule to maintain engagement and growth, including weekday and weekend patterns. Use insights from a creator or business account to find your best posting times.
Create an engaged community4:51
Build an engaged community by prioritizing existing followers through meaningful interactions. Allocate 30–45 minutes daily to like, comment, and reply, boosting reach via the Instagram algorithm.
Getting featured by big hubs1:52
Get your content reposted by larger accounts called feature accounts or hubs, tag and credit you, use hashtags like architecture and parametric architecture, and stand out to earn more followers.
Let's post together2:21
select a vertical or square image to maximize space and attract attention, copy your caption, tag relevant accounts, engage with comments, and consider cross-posting to Facebook or Twitter.
Instagram Stories2:43
Discover how Instagram stories offer authentic, behind-the-scenes connections for brands, with grainy, spontaneous content that lasts 24 hours and can be saved as highlights for longer visibility.
Track your analytics4:59
Track your analytics to optimize Instagram marketing by using business accounts, insights, and audience metrics to measure post performance, engagement, and follower activity.

Requirements

No prior account or experience with Instagram required

Description

Instagram is one of the most effective marketing platforms to gain new customers.

This course will teach you everything you need to know to successfully market your business on the Instagram platform.

In this course, I will show you everything you need to know to use Instagram as a marketing tool to grow your business.

The topics that we'll cover in this class:

How to define and create engaging content
The importance of planning and scheduling content
Writing an effective caption
How to craft the perfect hashtags strategy
Best strategies to grow your following and engagement
Track your growth with analytic tools

This class is recommended for any kind of business that wants to understand and master Instagram to reach new audiences, build a strong community through this platform, and ultimately strengthen your brand.

If you don't have a business (yet) but you want to grow a following on Instagram, this class is perfect for you too. Here you can learn how to get your creative work in front of an audience and how to grow it.

By the end of this course, you'll have valuable skills that will help you effectively build a strong community of Instagram followers, convert them to customers, and finally sell your products and services.

After you complete this course, you will have a high-level understanding of Instagram marketing in 2021!

Who this course is for:

Anyone interested in starting a personal Instagram account or for business.
Anyone with an already existing account that they want to improve and grow
This Instagram course is suitable for Businesses and Personal users who are new to Instagram or those who have less than 10,000 Instagram followers.