Instagram Marketing for Startups and Entrepreneurs

Name: Instagram Marketing for Startups and Entrepreneurs
Rating: 4.0 (1144 reviews)

Your Road Map to Instagram Success as a Lean Startup in Getting Your Minimum Viable Product to Market and Making Pivots

Created byJohn Chang, Sarah Davidson

Last updated 5/2015

English

What you'll learn

Know how to grow their business or startup using Instagram
Get more customers and sales using Instagram content
Build a unique brand that connects with their ideal customers using Instagram

Course content

3 sections • 14 lectures • 56m total length

Quick Intro to Get to Know Us4:25
Just wanted to say hi and welcome you to this course.

If you're familiar with Instagram, you don't need to watch rest of the next lecture.

Let's get started!

p.s. As mentioned, you can reach me at sarah@sparkyourprofits.com
Visual Tour of Instagram App18:24
Let's go on a tour of the features and functions of the Instagram app. (The first part repeats a bit of my intro. Feel free to skip to the rest of the tour until we upload a new version!)

Should You Have a Separate Business and Personal Account?1:56
What should you consider when deciding whether to have separate business and personal accounts

Why it's better to create accounts targeted towards your audience
Keys to Branding - Your Name and Picture2:08
Why it's important to be consistent with your user name

How engaging your customer starts with your profile picture
Importance of Your Bio3:57
Why your bio is really about what's in it for your customers

How to get start getting more sales with your bio
Reviewing Key Ideas in Setting Up Your Account

What Kinds of Content Should Your Business Post? Pt 13:07
How it all starts with photos

Graphics vs. memes vs. stock images - which will help your business, which will hurt

What qualities in your content will help your business to stand out
Content That Gets Results for Your Brand - Filters, Shapes, Color, Text2:44
What can consistency do for your brand

Why tools like filters, shapes, colors give your brand consistency

How the text of your posts connects your customers to your other content
Content Ideas - Behind the Scenes, Products & Services3:34
How to engage your customers with behind the scenes

What are some ways you can use images to help your business stand out

Why collages connect your customers to your products and services
More Content Ideas - Flat Lay, Inspiration, Education, Humor, Celebrations4:49
How to showcase your products with a "flat lay"

Why inspiration is not just for motivation

What humor and celebrations can do for your business
Content Ideas to Better Connect - Charity, Recruitment, Launch, Community4:25
Why charity and social good is about giving before getting

How sharing your team can help to build it

Ways to build buzz for upcoming launches

Growing your business by connecting with your community
Choosing Content for Your Success
Content Ideas that Sell - Promotions, Engagement, User Content4:15
Promoting your products and services with contests

When to promoting events with hashtags

Why asking questions can increase engagement

How user content can really boost your brand
Some More Content Ideas - Beautiful Images & Videos3:04
How to elevate your brand with beautiful images

Ways to use video to learn about your ideal customers

Connect with your audience through video
Setting Up Your Account - Slides13:00
How and why to use Instagram for your business

Setting up your account for results

Creating the right content

Optimizing your content

Attracting, growing and connecting with your audience

Generating traffic, leads and sales from Instagram

Creating your Instagram strategy

Setting up routines and systems

Tracking and analyzing your results
Creating Content for Your Success29:00
How and why to use Instagram for your business

Setting up your account for results

Creating the right content

Optimizing your content

Finding, connecting with, and growing your audience

Requirements

Ability to install and use smart phone apps

Description

Join over 300 million active monthly users in the fastest growing social media platform to grow your business. Instagram marketing is the rising social media platform you need to master.

Instagram posts receive follower engagement rates "15 times higher than Facebook and 120 times higher than Twitter!"

Many businesses are still unsure how to use Instagram for social media marketing. We'll show you how to get started with some easy tips and strategies to use this social media app to get more customers and make more sales.

Whether your a brand new startup entrepreneur or established local business, you need to learn the strategies that 86% of the top 100 brands are using to sell their products and services.

By the end of this course you will know over 12 of the best strategies to use Instagram for marketing.

Who this course is for:

Startup businesses and entrepreneurs
Local businesses such as retail stores and restaurants
Small business owners with products and services they want to promote

Instagram Marketing for Startups and Entrepreneurs

What you'll learn

Explore related topics

Course content

Introduction2 lectures • 23min

Setting Up Your Account3 lectures • 8min

Creating Content for Results9 lectures • 1hr 8min

Requirements

Description

Who this course is for: