Instagram Marketing & Instagram Ads: Build a Real Following
3.2 (78 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,819 students enrolled

Instagram Marketing & Instagram Ads: Build a Real Following

Use Instagram Marketing Techniques & Instagram Ads To Grow Your Business & Build Your Brand.
3.2 (78 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
9,819 students enrolled
Created by MindMekka ®
Last updated 10/2018
Current price: $139.99 Original price: $199.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 3 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • Understand what exactly Instagram is, know why you should be using it, and know how to use it to benefit your business

  • Quickly and easily position your business on Instagram
  • Properly & effectively use Instagram’s most powerful tools to derive maximum benefits from your marketing efforts on this platform
  • Learn the most effective techniques for attracting followers on Instagram
  • Enjoy access to the very best Instagram Marketing tips, tricks and tools
  • No experience or familiarity with Instagram is needed for this course. All that students need to complete this course is a computer with internet access, a phone on which they can download the Instagram App, and a curious mind.

With the ever-increasing presence of Social Media in society, it is now widely accepted that any business must have an effective social media marketing strategy to provide them with a well-defined position on the various social media sites and networks.

The difficulty, however, lies in choosing on which platforms to focus your marketing efforts. Yes, Facebook and Twitter are both great and powerful but, just like a billboard loses it's effectiveness when positioned right next to 10 others, it is becoming increasingly difficult to distinguish your marketing efforts on the major social media sites. The time has come for marketers to look for new and innovative ways to utilise the power of social media.

Why you should be using Instagram for your business

In today's world, marketing is all about sharing the things that are happening right now, and visual content remains the most powerful tool for relaying information and generating consumer engagement - this is where Instagram comes in.

Instagram is one of the world's most popular social network apps and is widely used by individuals to share photos and short video clips, but the business potential of this platform is largely overlooked. By using Instagram to promote your business, no matter what industry you find yourself in, you will be opening up a channel through which you can reach thousands of new customers around the globe.

The Benefits of Instagram Marketing

  • Build trust and consumer confidence by engaging with your customers on a more personal level and creating an emotional connection to your business
  • Amplify engagement on other social media platforms
  • Merges the two great forces of social media marketing: Mobile + Visual
  • 100% Free exposure for your business

By this point, it should be clear that you need to use Instagram Marketing for your business. But first, you have to understand how to use Instagram so that you represent your brand beyond the products you sell, and create the visual strategies that your brand needs.

This course on Instagram Marketing is designed to take you by the hand and walk you through the process of getting the most out of Instagram on behalf of your business.

I will show you step-by-step, topic by topic, and tool by tool what you really need to know in order to dominate Instagram quickly and easily.

This is exactly what you are going to learn:

  • What Instagram is all about, as well as how it is generally used for businesses.
  • Why you should definitely be using Instagram for your business
  • Eye-opening facts that demonstrate the benefits Instagram can offer to any type of business that includes it in their social media marketing efforts
  • How other businesses have been using Instagram to successfully increase customer engagement and brand recognition

We will also go through the process of positioning your business on Instagram as I show you step-by-step how to:

  • Create Your Instagram Account as a Business
  • Correctly Complete Your Instagram Profile
  • Easily & Effectively Post Images and Videos
  • Find Instagram Followers For Your Business

After we've gotten you set up on Instagram, I will then show you:

  • The top 10 Instagram Marketing tools and how to use them most effectively
  • 10 Instagram Marketing tips used by experienced professionals that you can apply to achieve immediate results
  • 10 Instagram Must Do's to ensure your success
  • 10 Common pitfalls and how to avoid them

Come join me in this course and take your social media marketing to the next level!

Who this course is for:
  • Business owners who have little or no experience with Instagram, but who wish to learn how they can start using this platform to benefit their business
  • This course is not intended for advanced Instagram users
Course content
Expand all 45 lectures 02:56:23
+ Instagram Business Marketing 101
5 lectures 17:41

Overview of upcoming lectures and main topics covered in the Instagram Marketing part of the course.

Preview 02:07

A general introduction to Instagram and how it is used

So, What Is Instagram All About?

Learn about the power and potential Instagram offers as a business marketing tool

Why You Should Use Instagram For Your Business
Interesting Instagram Marketing Facts
Instagram WalkThrough
+ Successful Instagram Marketing – Step by Step
6 lectures 31:54
A quick tutorial on how you should set up your Instagram account when registering as a business
How To Correctly Set Up Instagram For Business
Your Instagram Business Settings
Posting & Sharing
Instagram Advertising
Types of Instagram Ads
+ Advanced Instagram Marketing Strategies
6 lectures 21:13
Instagram Insights
Use Instagram Micro-Blogging for Maximum Reach
Shooting Great Marketing Videos On Instagram
Taking Great Marketing Pictures on Instagram
Advanced Instagram Marketing Tips From The Experts
Using Instagram Direct for Boosting Engagement
+ Top Tips & Tools
4 lectures 17:18
Instagram Marketing Dos & Dont's
Premium Tools & Services
Learn From The Success of Others: Business Case Studies
Frequently Asked Questions
+ Instagram Ads 101
4 lectures 20:51
How You Can Use Instagram Ads for Your Business
What Are Instagram Ads All About?
+ Setting Things Up
4 lectures 15:00
What To Do Before Creating Instagram Ads
Setting Up Facebook & Instagram For Advertising
Video Tips for Instagram Ads
+ Creating Successful Instagram Ad Campaigns – Step by Step
8 lectures 20:34
Boosting Your Posts
Increasing Brand Awareness
Increasing Your Reach
Sending People To a Destination On or Off Facebook
Getting Video Reviews
Increasing Conversions On Your Website
Promoting A Product Catalog
+ Advanced Instagram Ads Strategies
4 lectures 13:01
Testing Everything
Driving Instagram Engagement Using Video Content
Using Authentic Social Influencers to Tell The Story of Your Brand

One cannot overstate the importance of hashtags in Instagram Marketing. They really do make or break any Instagram marketing campaign or contest. Subsequently, I've been trying my very best to locate a decent eBook with reseller rights on this subject, but so far I've had little success. 

In the meantime, here are some books I would recommend for those of you who are interested in learning more about this crucial subject (please note that there is no affiliate agreement of any shape or form between MindMekka and the following authors - these are simply books I personally recommend)

Get Your Hashtag On by Sue Zimmerman

Sue is widely regarded as a foremost leader in the field of Instagram Marketing for Business, and this book she wrote is simply a gem. The book retails for about $40, but hold off on buying this one, because I have sent Sue an email to find out if we can arrange a discounts for students in this course, or reach some other type of agreement, and I am still awaiting her reply.

Instagram Rockstar by Andrey Zakharyan is another one I would recommend. Although it's primary focus is not on the use of hashtags it remains a valuable resource for Instagram Marketing. This book is available in the Kindle store and will cost you about $15.

There are quite a few others that I could recommend, but most of them have a hefty price tag. I'll continue to search for something and add it as a course update as soon as I have it.

Preview 03:02
+ Top Tips & Tools
3 lectures 17:50
Premium Tools & Services
Frequently Asked Questions
+ Conclusion
1 lecture 01:01