
The primary objective of this course is to provide a comprehensive understanding of how to develop a robust **Innovation Strategy** (**استراتيجية الابتكار**) and a powerful **Performance Measurement** framework. You will learn to design a strategic plan and a performance management system to ensure **Corporate Innovation** (**الابتكار المؤسسي**) is effectively managed and aligned with organizational goals.
We begin by identifying when innovation is the most suitable strategic choice for various corporate and business unit strategies. The course clarifies the critical importance of measuring innovation and addresses the inherent challenges in doing so. A core component of the training is illustrating how to develop a **Strategy Map** and strategic objectives for a generic Innovation Strategic Theme. This leads to the development of a complete **Balanced Scorecard (BSC)** (**بطاقة الأداء المتوازن**) with practical **Innovation KPIs** (**مؤشرات الأداء الرئيسية للابتكار**) and Strategic Initiatives examples.
Furthermore, the course delves into advanced topics such as the calculation and application of the **Global Innovation Index (GII)** (**مؤشر الابتكار العالمي**), with key insights drawn from the latest Global Innovation Reports. A significant focus is placed on understanding the time lags that exist between **Leading and Lagging Indicators** (**المؤشرات القائدة والتابعة**) within the **Innovation Management System (IMS)** (**نظام إدارة الابتكار**). Finally, you will learn how **Systems Thinking** and System Dynamics modeling are used to analyze and manage these complex time lags, ensuring your organization can accurately track the **ROI of Innovation** (**عائد الاستثمار في الابتكار**). This course is essential for leaders seeking to achieve top-tier performance through strategic innovation.