
Explore how to innovate in product development by understanding what innovation is, from idea conceptualization to market, and learn the innovation process and how to measure returns and investment.
Innovation is the commercialization of an idea, not just invention; market adoption and partner support determine winners, as shown by Kodak vs Sony, VHS vs Betamax, and Android.
Explore sustaining, incremental, radical, and disruptive innovation, clarify distinctions between radical and disruptive types, and learn Christensen's three criteria using storage and cloud examples.
Learn a disciplined five stage approach to innovation—discovery, interpretation, ideation, experimentation, and evolution—focusing on staying with the problem, generating many ideas, and testing them in markets.
Explore five practical innovation habits used by leading companies: create a stretch and open innovation. Let a million flowers blossom, pursue variation, and enforce disciplined execution.
Explore tangible returns of innovation through new revenue from new products and cost savings, and assess intangible returns across knowledge acquisition, brand development, ecosystem strength, and organizational vitality.
INNOVATION FRAMEWORKS
HARNESS CREATIVE TALENTS OF ORGANIZATIONAL INTELLECTUAL CAPITAL IN LINE WITH ENTERPRISE STRATEGY
Capitalize on process-based innovative practices to unleash value creation potential of employees and teams.
Innovation is everywhere. It’s the invention of new products, services, and approaches, whether just incremental, tangential, or truly disruptive. But it’s a process. It doesn’t just stop at the thinking of new things. It requires doing new things and then re-doing them. And that frankly is the hardest part. Many people don’t have a framework in place to deliver on innovation.
Innovation Frameworks are all about taking ideas, turning them into executable projects, and getting them out to market faster. In today’s fast-paced environment, organizations need to rapidly adapt to constant changes in both the business and technology environment. However, many companies struggle with shifting from traditional ways of doing things and how to innovate their products and businesses.
Companies often define their strategies for hiring, marketing, and other objectives. Through an innovation framework, they define the ways in which they’ll evaluate a business decision that could lead to serious change within the company. Innovation frameworks give organizations a way to effectively vet ideas, evaluate the pros and cons of each, and make educated decisions about how to proceed. With a strong framework, ideas will be focused around the central problem at hand, providing a lens for business leaders to more easily consider their options.
What will you Learn?
Understand the concept of Innovation.
Types of Innovation based on the impact the innovation creates.
Differences between radical and Disruptive innovation.
Best Practices of recognized innovative companies.
ROI of Innovation.
Top skills you will learn
Strategic Thinking
Process-Based Innovation
Benchmark Practices
Ideal For
Product Managers, Project Managers, Program Managers, Q/A Managers, Managers, Solutions Architect, Software Developers, Marketing Professionals, Sales Professionals, UI-UX designers, Business Analysts, Consultants, Entrepreneurs