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Entrepreneurship and Innovation
Rating: 4.2 out of 5(41 ratings)
113 students

Entrepreneurship and Innovation

Key Theories, Real-World Strategy and Practical Frameworks to Launch and Grow an Innovative Business
Created byLisa Newton
Last updated 12/2021
English

What you'll learn

  • Define innovation within the context of the entrepreneurship process and explain how the two disciplines interact
  • Apply key tools, theories and frameworks from strategy, marketing and finance to entrepreneurial challenges
  • Evaluate how firm size influences the entrepreneurship and innovation process across different business contexts
  • Identify the factors and challenges that innovative entrepreneurs face when developing and scaling new ideas
  • Assess policy initiatives designed to support entrepreneurship and innovation at local and national level
  • Develop the qualities and mindset required to build an innovative, resilient entrepreneurial business

Course content

6 sections10 lectures1h 5m total length
  • Introduction to the course2:39

    Introduction to the course and its format.

Requirements

  • A second-class undergraduate degree or international equivalent, or equivalent professional experience
  • No prior business or innovation qualification required - the course is taught accessibly for all levels

Description

Entrepreneurship and innovation aren't just buzzwords - they're the engine behind every successful business. In this course, I'll give you a grounded, practical introduction to both: what they mean, how they work together, and how to apply them in the real world.

I hold a first-class BA (Hons) in Accounting with Marketing and an MSc in Investment Management, and I've launched and managed multiple businesses across different industries. What I bring to this course isn't just theory - it's the perspective of someone who has actually done it.

You'll explore the core principles of enterprise and innovation, the tools and frameworks used in strategy, marketing and finance, and the role that firm size plays in shaping the entrepreneurial process. You'll also examine the factors that innovative entrepreneurs face when developing new ideas, and the policy environment that shapes how innovation is supported and rewarded.

This course is particularly well suited to practitioners looking to formalise their understanding, career changers moving into business, and aspiring entrepreneurs who want to build their thinking on solid foundations.

A second-class undergraduate degree or equivalent experience is useful for context, but the course is taught accessibly - no prior business qualification is required.

By the end, you'll have a clear framework for thinking about entrepreneurship and innovation, and the confidence to apply it to your own ideas and ventures.

Enrol today and take the first step toward building a business that doesn't just survive - but innovates.

Who this course is for:

  • Aspiring entrepreneurs who want a structured, theory-grounded introduction to building innovative businesses
  • Practitioners from any background looking to formalise their understanding of entrepreneurship and innovation
  • Career changers and business students who want real-world context alongside academic frameworks
  • Anyone curious about how innovation works and how to apply it to their own ideas or ventures