In this course you will learn how to successfully innovate your existing Business Model. You will get insights why business model innovations are relevant for every company, understand why big companies failed innovating, learn an easy step-by-step guide to innovate your business model and get some valuable tipps on how to succeed implementing it.
The course is divided into five main parts:
1) Analyzing external factors and the relevance of business model innovations
2) Understanding your existing business model
3) Creating business model innovations for your long term success
4) Preparing a pitch to get feedback on your idea and optimize it
5) Valuable tipps for implementing your new business model
Using the Business Model Canvas you will gain a deep understand of your existing business model, focusing on your value proposition, customers, revenue streams, internal resources and activites and cost structure. This will help you getting an objective view on your existing business and creating a strong value proposition.
The Business Model Innovation Pattern Cards from the St. Gallen University will show you 55 types of business models, reflecting all possible designs your new business model could look like. We will illustrate all business model types with dozens of examples for the best learning experience. You will be able to adapt the business model types in an easy manner, creating incremental and radical ideas for innovating your business and differentiating from your competition.
This Business Model Innovation course will give you deep insights into some of the best and most innovative business practices. You will be able to classify every company out there into an existing business model type and create innovate ideas for companies of every size (startups, small and medium business as well as large corporations).
You can use the step-by-step guide to innovate business models on your own - or work in a team. Using this course in a workshop will create even more ideas and will definitely boost your business success.
Captions: This course has perfectly accurate english captions. They have been reviewed by ourselves so they correspond 100% to the audio. Captions can help you understand better if english is not your native language. And if you have hearing problems, you can still go through this full course without any problems.
(Disclaimer: The "Business Model Canvas" and the "Business Model Innovation Pattern Cards" used in some parts of this course is used under Creative Commons license and attribution goes to Strategyzer and the St. Gallen University. This course has no affiliation with and is not endorsed by the authors.)
In order to come up with the content for this course we analyzed and reverse-engineered many tactics of successful and innovative companies. You'll see examples from Airbnb, Amazon, eBay, Starbucks, Coca-Cola, Apple, Nintendo, Kodak, Blockbuster, Atari, Procter & Gamble, Wikipedia, Netflix, Red Bull, Facebook, Zara, Porsche, Ikea and many more!
Here is some feedback from clients I worked with using the step-by-step guide:
★★★★★ "The process was really easy to understand and we created so many good business model ideas with it. The author is great at explaining the different business model types and how to use them!"
★★★★★ "After understanding our existing business model deeper than ever before, we were able to create a truly great business model innovation. It helped us to get ahead of our competition and grow our revenue by 40%. Amazing experience!"
★★★★★ "Even though I'm working in management for more than 10 years, my understanding for business model types completely changed. Great stuff."
★★★★★ "Unbelievable how easy it is to create innovative business models. I can recommend it to all kind of companies!"
Who this course is for: