Innovation Mastery: How to Create Product Innovation Ideas

The Innovation tools we will use make it easy to come up with creative ideas by using existing resources in creative ways. There's little point in innovative ideas that require you to invest massive resources in order to make them a reality. True Innovation is about building value from things that are there for the taking...

Not sure what the end result of mapping the environment should look like? This lesson will help you through it by providing examples, templates and tools you can use for your innovation process

Here we'll get to know the first tool that will help you generate creative ideas for your service. Multiplication is a simple yet powerful tool, which you can use to quickly innovate on the fly. Ready to get a fountain of ideas for your service - begin now!

So now that we've got a list of innovative ideas, we need to figure out what value they will bring to our client, to our service. and to our business. Don't give up on the ideas too soon - figure out what they're good for!

This section includes lots of examples to make you better understand what Multiplication ideas look like, and how to use the Multiplication tool. Also included are templates for you to quickly use the Multiplication technique to generate ideas.

Sometimes less is more. Subtraction helps us generating ideas by actually taking things out of the service of the process or service. How is that possible? How can this be considered as innovation? Tap into this to discover.

This section includes lots of examples to make you better understand what Subtraction ideas look like, and how to use the Subtract tool. Also included are templates for you to quickly use the Subtract technique to generate ideas.

Rearrange is a very flexible innovation tool, and especially suitable for service innovation. It offers you an opportunity to rethink the customer and service experience, as well as reshape your operational processes.

This lesson includes lots of examples to make you better understand what Rearrange ideas look like, and how to use the Rearrange tool. Also included are templates for you to quickly use the Rearrange technique to generate ideas.

You'll find links to more products rearrange examples in the links below.

Now that we've got all these ideas - how do we choose the best ones? We can't invest in all of the ideas, and the choice is critical - choose the wrong ones and you've wasted time and money, or even worse - hurt your reputation and strategy. Choose the right ideas - and your innovation effort will bear fruits pretty quickly. We will cover a method for quickly and effectively choosing the best ideas for further invetsment.

Our mind is accustomed to making comparisons. Learn how we can utilize this built-in ability to effectively choose the best ideas using the Paired Comparison Analysis tool.

Before you actually execute and launch any product or service innovations, this is a good time to help choose the right ideas and refine their details with customer concept testing. You might be thinking - isn't it a bit late in the process? Check out this lecture and understand why this is the ideal time.

We have an idea ready, and are ready to execute the product or the service. But your innovation idea for a product or service could bring value to many different audiences. In this lesson we discuss why it is critical to choose the right target market to focus on, and how to quickly calculate the value of each alternative.

The ideas are there. The innovation was realized. You figured out who the right target audience is. All you have to do now is let your customers know about it. Do not underestimate the importance of making your innovation public and helping your customers understand the unique value you'll be delivering to them through the new and innovative services. This lesson will show you how to create a marketing message that drives your customers to ACTION.

Grabbing your clients' attention is not easy. They are exposed to thousand of marketing message per day! Creativity can help you out yet again - with creative advertising templates you can use. This bonus lecture gives you some templates you can use and a test of creative advertising.

Innovation is an endless sphere. This is a summary of what we tried to give you in this workshop, and some suggestions on how to keep on learning and innovating - in products, in services and in general.