Infographic How To: Data, Design, Distribute

1,420 students enrolled

Infographic How To: Data, Design, Distribute

Name: Infographic How To: Data, Design, Distribute
Brand: Udemy
SKU: course:29465
Rating: 3.5 (130 reviews)

Unlock the power of infographics and learn the recipe on how to make sweet visuals that will engage your audience.

1,420 students enrolled

Created by John Meyer

Last updated 4/2013

English

English [Auto-generated]

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Infographic How To: Data, Design, Distribute

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1 hour on-demand video
1 article
7 downloadable resources
Full lifetime access
Access on mobile and TV

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What you'll learn

By the end of this course you'll know the recipe to making sweet infographics.

Requirements

Adobe Creative Suite

Description

This course will cover everything you need to know about infographics. The course starts at covering the power of infographics and why they are worth considering in your marketing and storytelling efforts. Then, the course will take you through the recipe that Lemonly, a design firm that specializes in infographics takes to make their own sweet visuals.

The course is structured in three sections: Data, Design, Distribute. Each section contains videos, screen captures, interviews and even sample documents available to download to use for your infographic creation.

Take this course to build a foundation for building great infographics .

Who this course is for:

Marketers
Designers
Public Relations
Content Strategy

+ – How To Infographics: Data, Design, Distribute Intro

1 lecture 00:33

Lemonly CEO, John, kicks off the How To Infographics course.

How To Infographics: Data, Design, Distribute Intro

00:33

+ – The Power of Visual Marketing

2 lectures 14:13

Before we start making infographics we need to know why are they important? Why does visual marketing even matter?

This video is a snippet of Lemon.ly CEO, John T. Meyer, giving a talk on the Power of Visuals at New Media Expo in Las Vegas. The 13 minute snippet looks at why visual marketing matters from both a quantitative and a qualitative angle.

Why does visual marketing matter?

13:19

We ask the Lemon.ly team how they definite what an infographic is. What is your definition?

What is an infographic?

00:54

+ – Start with Data

3 lectures 09:38

Whether you are making an infographic for yourself or a client, you will need to decide what type of infographic you want to create and the goal of that graphic. There are two types of infographics; brand infographcis and editorial infographics. In this lecture, John introduces you to the different types of infographics and how to define goals for your project.

Step 1: Inform

Preview 05:48

Every good infographic starts with strong data. Now is the time to think about what type of data you want to gather, Qualitative or Quantitative, and how you're going to organize that data.

Step 2: Gather

02:38

Now that you have your data, it's time to discover the story within your research. In this lecture we define patterns and key points to look for in your data to make a great infographic.

Step 3: Discover

01:12

+ – Delightful Design

7 lectures 26:58

The first step in the Lemon.ly design process is to create a wireframe. So what's a wireframe? A wireframe is a blueprint or visual guide that represents the skeletal framework on an infographic. Essentially this is your outline for the infographic. Let's take a look at how to create a sweet wireframe.

Step 4: Wireframe

Preview 03:09

The mood board is a poster design that may consist of images, text and samples of objects in a composition displaying the mood of the graphic. It illustrates visually the direction and style in which the designer is pursuing. Take a look at this interview with Lemon.ly lead designer, Ashton, on how to effectively create a mood board.

Step 5: Mood Board

03:16

Once you've got the wireframe and mood board complete, you're ready to start the design phase. Listen to this interview on designing sweet visuals with Lemon.ly creative director, Amy.

Step 6: Design

04:56

DESIGN DEMO: The possibilities in Illustrator are endless, so where to begin. See some common tools to use while illustrating your infographic.

Step 6.1: Design - Basics of Illustrator

03:04

DESIGN DEMO: Pie chart or bar graph? This video gives you an overview of how to customize your sweet data.

Step 6.2: Design - Building in Illustrator

Preview 03:42

DESIGN DEMO: Now that you have your graphics built, time to polish things up! This video gives you an overview of common Photoshop tools used to add the final touches to your infographic.

Step 6.3: Design - Final Touches in Photoshop

04:38

With your graphic finally complete and designed exactly how you want it, we are now ready to launch! In this lecture we'll look at some key points in the launch process such as naming your files and timing your launch.

Step 7: Launch

04:13

+ – Ready to Distribute

3 lectures 08:19

Now that your infographic is designed, it's time to share! You want others to share your sweet graphic too, so in this lecture we take you through Lemon.ly's three tiered approach to promoting your newly designed infographic.

Step 8: Promote

03:57

If you're feeling a little stuck or overwhelmed, here are few additional resources to help you out.

Are you stuck? Additional Resources

03:57

Now you're ready to show off your infographic and we want to see it. Join our show and tell by tweeting us a link to your graphic @thinklemonly or email us at hello@lemon.ly

Show and Tell

00:25