Info Marketing Classroom - Kindle and Beyond

We are going to focus on first getting a grasp on the climate of business books on Kindle.  And once again, we’ll apply our “Rule of Three” when researching and analyzing, so we don’t get hijacked or confused by a plethora of information.

In this video you will learn how to research bestsellers and looking at the their reviews

Amazon allows you to place your Kindle eBook within two categories.  Business & Finance should be the first one for two reasons:

With only 504 books listed, it’s still feasible that if you have a well-produced, properly promoted books you could hit best seller status

Just look at the price tags within this category – much higher than in other business categories.

Simple:  All the top selling books are written by:

People with confidence

People with both business and life experience

People who are passionate about their topic

So let’s pick our final keywords – and create our outlines.  It’s time to move on to section two – and take action.

Here’s how to quickly identify what to write:  Use whichever of the three following strategies fits the best….

•Look for the book that no one’s written yet, answering the “but what if” questions that confident books promote

•Come up with a new concept (or an old, strong concept presented in a relevant, fresh way)

•Zero in on one point raised in the Titles or captions of your competition. 

Examples: “Business Confidence”; “go deeper”

Niche # 2:  Business>Business Life

•Use authority sources and “hard” data whenever possible.  Google Scholar is a good place to start, if you’re looking for empirical, proven and tested data to back up assertions

•Don’t feel you have to throw the kitchen sink at your readers with all the terminology you have unearthed.  They are looking to you to “translate” and simplifydata for them into easy-to-read and enjoyable content.

•Cite authority sources in an Appendix after your book content.  Do not use footnotes in Kindle books – they will not format well.

Research resource

Interpretations of Joseph Campbell and the Hero’s Journey (website)

The Hero Within: Six Archetypes We Live Byby Carol Pearson (book) (Simplified version of Carl Jung and Joseph Campbell’s original archetype theorem)

Archetype Me (beta) (quiz/content site/social network) – Not traditional Jungian, but high entertainment value combined with social networking

¨Use authority sources and “hard” data whenever possible.  Google Scholar is a good place to start, if you’re looking for empirical, proven and tested data to back up assertions

¨Don’t feel you have to throw the kitchen sink at your readers with all the terminology you have unearthed.  They are looking to you to “translate” and simplifydata for them into easy-to-read and enjoyable content

¨Cite authority sources in an Appendix after your book content.  Do not use footnotes in Kindle books – they will not format well.

Title:  Monsters in the Closet

Sub-Title:  How to Market Your Business from Confidence, not Fear

Introduction:  “Why I Wrote this Book"

Disclaimers and Copyright Information

Dedication

Table of Contents

(Title:  Sixty Start Up Secrets I Wish I’d Known

Sub-Title:  How to Market Your Business Without Wasting Time, Sanity and Money

Introduction:  “Why I Wrote this Book"

Disclaimers and Copyright Information

Acknowledgements or Dedication

Table of Contents

¨Kinstant  Formatter - Get your books formatted without wanting to bang your head against the wall.

¨

¨Hands Off Books - No more excuses. Now everyone can have a Kindle book published and selling within the week.

When it comes to creating information products, a huge number of online entrepreneurs make one of two common mistakes:

They put off creating an information product

OR

They turn into perfectionists, niggling away at and editing and re-editing the product until its topic is out of date

Here’s the advantages with creating Kindle eBooks, however:

You have massive distribution, so that even if you’re not hitting your own target market this time, your book will automatically be checked out by anyone looking in the category you’ve uploaded the book into.  For example, if you normally make your living as a virtual assistant, it’s important to realize that with Kindle you don’t need to write for and about virtual assistants. 

If you have even a modest budget, you can outsource – that is, have someone else create or format – your eBook.

You can outsource just about every and any component, including:

¨Writing the content

¨Proofing it

¨Editing it

You don’t have to create an eBook.  Instead, think alternative media – for example, audio files your readers can download.

When deciding on a particular method of creation in a particular media, first you have to ask yourself:  “Is this the best way to impart this information to that particular audience?”

Another great way to quickly create information products:  Make a video.  In fact, make a whole series.

“How to” information is perfect for this media type.

Break harder tasks your target audience wants to learn down into simple components – One per short video.  Here’s an example.

We’ve talked about audio files and videos.  We’ve talked about Kindle eBooks.  We’ve talked about outsourcing part or all of your information product.

:  You need to give away or sell an information product, and you need to do it quickly.  Your motive may not even be about money or income:  It may simply be that the timing is right or you know it’s do or die time

– you’ve just got to get past that providing-an-info-product hurdle.

In Summary, Why Should You Get into Info Marketing ?

An information product is ridiculously inexpensive to produce

You don’t have to worry about shipping or delivery

Your customers receive your information product instantly