
Discover how influence and persuasion shape thought and behavior, differentiate soft and hard sell, and apply ten strategies across marketing, sales, leadership, and negotiations.
Explore 50 tricks to influence and persuade people, starting with mastering first impressions and likability, building trust and reputation, gathering information, and understanding others' interests.
Prepare your pitch with confident, clear delivery and a sense of certainty to persuade others. Build rapport, find common ground, and pace and lead with direct language and positive intent.
Learn to optimize body language, mirror others' nonverbal cues, and maintain balanced eye contact to influence and persuade by aligning messages with listeners' styles and feedback.
Leverage neuro-linguistic programming to enhance everyday persuasion by understanding how beliefs shape behavior, modeling effective strategies, analyzing interactions, and guiding constructive feedback for personal growth.
Explore embedded commands that bypass the conscious mind and influence the subconscious, using neutral framing, emphasis strategies, and indirect language to craft persuasive messages.
Apply storytelling to influence by crafting unique, memorable short stories that captivate audiences with metaphors and analogies, ensuring relatable characters and clear value.
Engage your audience by using proven marketing cues like laugh tracks and canned laughter, which trigger humor, and by displaying donor names during telethons to show social proof.
Tap into people's rational positions by presenting the best action based on organizational or personal benefits, noting emotions often persuade more than logic.
Match your message to the intended outcome by selecting the right communication channel, from team meetings to email, video, and open forums, to inform, engage, and prompt action.
Learn to influence with purpose by using controlled anger, asking engaging questions, and guiding others to envision a future, preserving choice and motivating new actions.
Learn to build alliances and leverage reciprocity to gain cooperation, persuade with perceived wins, and show value to secure consensus.
Apply push and pull techniques to influence with trust and authority, and uncover each person’s frame of reference through dialogue.
Explore formal and informal debriefing as a structured, cooperative inquiry into service experiences. Learn a three-step process: what happened, implications, and applications, to foster experiential learning, trust, and future action.
Master persuasion by managing others' expectations, using price cues and perceived quality to influence decisions. Practice exchanges, negotiation, and calm, sincere compliments to build trust and effective leadership.
Identify when someone is stuck before influencing or persuading them by spotting three signs, like 'I can't' responses and self-pity; stay flexible and use a broad repertoire of tactics.
Stay persistent and use authority to influence millions, through legitimizing or appealing to authority, as shown by Lincoln, Gandhi, Einstein, Mandela, and Beethoven.
Master influencing people by using emotional appeals, running effective meetings, presenting win-win cases with facts and testimonials, and addressing objections with clear intent and ethical language.
Learn to craft persuasive presentations using the AIDA model, capture attention, build relevance, evoke desire, and prompt decisive action, while using questions and presuppositions to influence audience thinking.
Instill a sense of urgency in the present to motivate action, using scarcity as a catalyst; promote upcoming products with limited quantities to drive desire and loyalty program deals.
Use positive language like 'I'll do my best' and 'tell me more' to influence interactions. Leverage consistency, social proof, and first impressions—say thanks, mention names, and reserve information for impact.
Good ideas rarely win on merit alone. Whether you are pitching a proposal, asking for resources, leading change or winning over a sceptical colleague, your results depend on your ability to influence people — often without any formal authority.
This practical course teaches you how to influence and persuade ethically and effectively. You will learn how to build the credibility that makes people listen, understand what really drives the people you need to win over, and apply proven principles from the psychology of persuasion. You will then put it all together: crafting messages that land, delivering them with confidence in person and online, handling objections calmly, and influencing peers, senior leaders and cross-functional teams.
Throughout, the focus is on influence that builds trust rather than spends it. You will learn where persuasion ends and manipulation begins, so the influence you build lasts.
Who this course is for
Managers and team leaders who need buy-in from their teams, peers and senior stakeholders
Project managers, HR, L&D and other professionals who influence without direct authority
Sales, account management and customer-facing staff who want a more consultative approach
Individual contributors preparing for leadership roles
Anyone who wants their ideas to be heard and acted on
Format
Self-paced online course in 9 lessons, each a standalone video
A downloadable worksheet per lesson to apply the ideas to a real situation from your own work
Real-world workplace scenarios and examples throughout
A final Personal Influence Plan that brings every lesson together
Prerequisites: None. The course suits professionals at any level.
Learning outcomes
By the end of this course, you will be able to:
Distinguish influence, persuasion and manipulation, and explain why logic alone rarely changes minds.
Assess and strengthen your credibility using the core drivers of trust: expertise, reliability, connection and motives.
Map your stakeholders and identify what each one values, fears and needs before you try to persuade them.
Apply the seven principles of persuasion (reciprocity, commitment, social proof, authority, liking, scarcity and unity) ethically in workplace situations.
Structure a persuasive message that balances logic, emotion and credibility, using framing and storytelling to make it memorable.
Deliver your case with confidence and presence in meetings, presentations, virtual calls and written communication.
Respond to resistance and objections calmly, turning pushback into dialogue and agreement.
Influence peers, senior leaders and cross-functional teams when you have no formal authority over them.
Build a Personal Influence Plan for a real goal, with ethical guardrails that protect long-term trust.