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How To Influence & Persuade People
Rating: 4.0 out of 5(14 ratings)
54 students

How To Influence & Persuade People

A Practical Guide To Mastering The Art & Science of Influence and Persuasion In Business and Personal Life
Created byMo Adam Karsh
Last updated 5/2023
English
English [Auto],

What you'll learn

  • Easily build consensus in team activities
  • Empower the people in their team to achieve greater results
  • Achieve more positive outcomes when dealing with customers
  • Become more effective and persuasive
  • More easily get their ideas listened to and acted upon
  • Become better at overcoming objections
  • Become more sophisticated and effective communicators
  • Will be able to quickly build rapport and develop trusting relationships
  • Learn 50 powerful tactics to influence and persuade people

Course content

2 sections • 28 lectures • 1h 40m total length
  • General Overview on Persuasion and Influence16:24

    Discover how influence and persuasion shape thought and behavior, differentiate soft and hard sell, and apply ten strategies across marketing, sales, leadership, and negotiations.

  • Activity - Are you an influencer?1:03
  • Your Guide to Persuasion and Influencing Skills16:33

Requirements

  • No prior knowledge is required prior to taking this course

Description

Good ideas rarely win on merit alone. Whether you are pitching a proposal, asking for resources, leading change or winning over a sceptical colleague, your results depend on your ability to influence people — often without any formal authority.

This practical course teaches you how to influence and persuade ethically and effectively. You will learn how to build the credibility that makes people listen, understand what really drives the people you need to win over, and apply proven principles from the psychology of persuasion. You will then put it all together: crafting messages that land, delivering them with confidence in person and online, handling objections calmly, and influencing peers, senior leaders and cross-functional teams.

Throughout, the focus is on influence that builds trust rather than spends it. You will learn where persuasion ends and manipulation begins, so the influence you build lasts.

Who this course is for

  • Managers and team leaders who need buy-in from their teams, peers and senior stakeholders

  • Project managers, HR, L&D and other professionals who influence without direct authority

  • Sales, account management and customer-facing staff who want a more consultative approach

  • Individual contributors preparing for leadership roles

  • Anyone who wants their ideas to be heard and acted on

Format

  • Self-paced online course in 9 lessons, each a standalone video

  • A downloadable worksheet per lesson to apply the ideas to a real situation from your own work

  • Real-world workplace scenarios and examples throughout

  • A final Personal Influence Plan that brings every lesson together

Prerequisites: None. The course suits professionals at any level.

Learning outcomes

By the end of this course, you will be able to:

  1. Distinguish influence, persuasion and manipulation, and explain why logic alone rarely changes minds.

  2. Assess and strengthen your credibility using the core drivers of trust: expertise, reliability, connection and motives.

  3. Map your stakeholders and identify what each one values, fears and needs before you try to persuade them.

  4. Apply the seven principles of persuasion (reciprocity, commitment, social proof, authority, liking, scarcity and unity) ethically in workplace situations.

  5. Structure a persuasive message that balances logic, emotion and credibility, using framing and storytelling to make it memorable.

  6. Deliver your case with confidence and presence in meetings, presentations, virtual calls and written communication.

  7. Respond to resistance and objections calmly, turning pushback into dialogue and agreement.

  8. Influence peers, senior leaders and cross-functional teams when you have no formal authority over them.

  9. Build a Personal Influence Plan for a real goal, with ethical guardrails that protect long-term trust.

Who this course is for:

  • This course is suitable for anybody interested in learning how to influence and persuade others.