Marketing Strategy: Why are they not buying your product?

Name: Marketing Strategy: Why are they not buying your product?
Rating: 4.6 (1895 reviews)

By mapping out the consumers journey and understanding path-to-purchase, we can influence purchase decisions.

Created byJeannie Chan

Last updated 7/2018

English

What you'll learn

Understand the various decisions consumers make prior to making an actual purchase
Identify opportunities to influence consumers decisions
Build a tailored plan to drive consumers toward purchasing your specific brand
30 Days Money Back Guarantee! If you're not fully satisfied with this course, simply ask for a refund - no questions asked!

Course content

4 sections • 18 lectures • 1h 0m total length

Class introduction0:36
Welcome to class. Let's get started!
How consumers make decisions - Discover the Journey!3:19
In this lecture, we'll dive into the first framework - the consumer decision journey. This framework will help us better understand how consumers make their purchase decisions.
Examples of decision making process6:31
In this lecture, we provide concrete example of the decision making framework that has been introduced.
How to identify barriers to purchase7:29
In this lecture, we discuss how this framework is useful in finding barriers to purchase. Once we identify those, we'd be able to put in a plan to remove those barriers.

Winning the critical moments of the purchase journey0:54
In this lecture, we'll discuss the second framework - the various moments of truths. We'll learn about why this moments are vital and what it takes to win these important moments with the consumers.
Winning that single moment when the sale is made2:57
In this lecture, we dive into the first moment of truth when the sales is either made or loss.
Understand the important moment in post-purchase3:23
In this lecture, we dive into the second moment of truth. This post-purchase moment is particularly critical in this digital age.
How you can lose the chance to be considered at all!3:40
In this lecture, we will dive into the zero moment of truth. In today's information age, a sale can be lost before you even had a chance to be considered. Winning the zero moment of truth has never been more critical!
How to win the Ultimate Moment of Truth3:46
In this lecture, we will dive into the Ultimate moment of truth that completes the cycle. This important moment sets you up for success for the future.

Check Your Understanding
Create a plan to influence consumer decisions16:37
In this lecture, we'll revisit the consumer decision journey and start to build our plan. This lecture will provide specific guidance toward how to apply the framework toward your business.
Putting it together!4:20
In this wrap-up lecture, we'll look at the plan we've built and discuss how to ensure on-going success for your plan.
Class Wrap Up0:49
Facebook group0:34

Study Aid: Consumer Decision Journey1:00
Study Aid: Mapping Template1:00
BONUS PREVIEW: Identify your target consumer3:01
This bonus lecture is a preview of the Udemy course "Branding Basics: Build a brand strategy in 3 simple steps!". That course provides a framework on identifying your brand essence based on a deeper understanding of your consumer and product benefits. That course is a good supplement to this course by focusing on strengthening your brand in a competitive marketplace.
BONUS PREVIEW: Introduction to market sizing2:58
This bonus lecture is a preview of the Udemy course "Business Strategy: Find out your revenue potential in 15 min". That course provides a framework for how to size your potential market, so you can more accurately predict your revenue potential.
Additional Resources1:00

Requirements

At the end of this course, we'll put together a plan of action to influence consumer decisions. Before starting this course, you should have an understanding on your existing plan, if any.
As we develop this plan, it'll be most effective if you have an understanding of any constraints (e.g. money, time, people).
As students will have lifetime access to course materials, students can pause the course or revisit the course at any time to gather the information listed above.
Students will need to invest time and thinking, using the principals discussed in this course, to build their own tailored plan. This course does not provide a one-size-fits-all answer.
Students would need to have paper and pen to take notes as the course progress!

Description

What is this course about?

Today's consumers live in a world full of choices. They live in a world full of decisions. How do they make these decisions, and what can you do to influence them? In this class, we'll dive deeply into the numerous decisions a consumer make prior to actually making a purchase. By understanding this decision making process, we'll be able to put together a plan to influence the process so the decisions would be made in our favor. We'll examine the entire consumer journey to understand where there may be purchase barriers, so we can remove them!

What should you expect from this course?

You should be able to analyze how consumers make decisions and put together a plan remove purchase barrier and drive brand preference. So, you can win in the marketplace to sell more!

Who is this class for?

This course will be beneficial to any strategic minded individuals looking for a deeper understanding of consumers behaviors in order to drive business growth. This course provides a clear framework to make sense of it all. The course provides context to observable consumer actions by revealing the hidden decision making process. This course will be most beneficial if you need to understand consumer behaviors to drive business decisions, but may not have in-depth formal training in the subject. To get the most out of this course, you will need to workshop the material after the lectures. The course will not provide a one-size-fits-all solution. By applying the framework, you will be able to better understand your consumers and to create a tailored solution for your specific business.

How is the class structured?

The class consists of several video lectures. The lectures will take an hour to complete. At the end of the lecture, you will have a clear understanding on how a purchase decision is made.. You will have an understanding on distractions that may occur along the path toward purchase. With that knowledge, you will be able to build a plan that can influence consumer decisions and guide consumers toward purchasing your brand. After the video lectures, you will need to then take your own time to build that plan. This course will provide you a template to get you started on that plan.

Why take this course?

First of all, this course is back by a 30 days money back guarantee. Secondly, don't you want to sell more? Only by understanding how consumers make decisions would you be able to influence their decisions. If you'd like to learn how to make consumers pick your product over a competitive product, enroll in this course now!

Who this course is for:

Entrepreneurs with a branded product or service to sell
Product managers designing a marketing plan
Brand managers building a business plan
Strategic minded individuals looking for sustained business growth
Not for someone looking for a one-size-fits-all answer

Marketing Strategy: Why are they not buying your product?

What you'll learn

Explore related topics

Course content

Consumer Decision Dymystified4 lectures • 18min

Understand the Critical Must-Win Moments5 lectures • 15min

Creating a Winning Plan4 lectures • 22min

Bonus Materials5 lectures • 9min

Requirements

Description

Who this course is for: