As a Leader: Influencing Behavior in the 21st Century

Concise Leadership Training for Organizations
Rating: 4.3 out of 5 (452 ratings)
14,266 students
As a Leader: Influencing Behavior in the 21st Century
Rating: 4.3 out of 5 (452 ratings)
14,245 students
Prolong a positive impact on your employees
Influence behavior
Connect employee values to desired behaviors
Implement employees according to their personality strengths
Utilize emotional intelligence to improve your personal and social competence
Explore perceptions to influence behavior
Shape the attitude-behavior link
Motivate employees through classic techniques
Lead by example with Corporate Athleticism
Earn the trust of your employees
Use effective communication to influence behavior
Persuade employees to take action


  • You should have a passion for developing your leadership and management skills

Let me tell you a story. I worked for an organization that had many teams. I was fortunate enough to work within two teams that were polar opposites; this gave me a firm understanding of the effects that leadership had on human behavior. Leadership in the first team was commanding and controlling, while leadership in the second team was trusting and empowering. The second team could connect employee values to the overall objective, which in turn influenced employee attitudes, commitment, and trust. The result was higher morale, productivity, retention, and loyalty within an effective and unified team. Leadership in the second team knew, that when you understand why people behave, you are better prepared to influence how people behave. The field of understanding and influencing behaviors is called Organizational Behavior, and as a leader, it is imperative to understand how to influence behaviors - ethically. Of course, you can command and control your employees, but such transactional leadership often devalues human potential and innovation when used exclusively. Influencing behavior in the 21st century begins with the study of knowledge about your employees and the application of behavioral modification techniques.

My name is Kenneth Warren. I earned a Master's in Business Administration and a Bachelor of Science in Management after an enlistment in the United States Army and a deployment to Afghanistan. Before that, I was in a band for nearly ten years. We toured the U.S., the Middle East, and Asia; performed with international acts such as Bon Jovi and the Gin Blossoms; and were featured on TV networks such as MTV and E! Entertainment.

Because of my exposure to diverse leadership styles, I decided to utilize my business and management background to create a course that helps leaders transform their leadership position into a role that influences organizational behavior. The course material demonstrates this through the study and application of the following behavioral elements: I begin with a discussion on values and personality, then I dive into the importance of emotional intelligence. Influencing perception, attitude, and motivation are explored. Then I talk about the behavioral effects of stress and trust. Finally, I explain the significance of effective communication and how it can be used to ethically persuade employee behaviors. These topics are crucial in prolonging a positive impact on your employees, and the learning objective is to help you do that.

It doesn’t matter if you are a new or seasoned leader – if you aren’t familiar with these topics and how you can utilize them to influence behavior, then this course is for you. If you are familiar with these topics, then a new perspective may help you approach uncooperative employees with a fresh mentality.

By the end of the course you will be equipped to:

Influencing Behavior in the 21st Century:

  • Understand the connection between leadership and organizational behavior.

Assumptions & Values:

  • Make the connection between values and behavior.

  • Conduct an audit of your values.

  • Connect employee values to organizational objectives.


  • Gain insight into your personality and your employees' personalities.

  • Think of your personality as a brand to be managed with personality regulators.

  • Implement employees according to their personality strengths, while developing weaker traits.

  • Work with clashing personalities.

Emotional Intelligence:

  • Understand how leaders use Affective Events Theory.

  • Learn how to mitigate emotional labor.

  • Use the Emotional Intelligence Framework to improve your personal and social competence.

  • Utilize empathy to solve problems and impact employee competence.


  • Understand how perceptions are formed which then reinforce and influence behaviors.

  • Learn how self-perception improves impression management.

  • Compare perception and reality.

  • Understand how social perceptions can create stereotypes.

  • Use Attribution Theory to view the world objectively.


  • Shape the attitude-behavior link.

  • Manipulate behavioral factors contributing to job satisfaction and organizational commitment.

  • Consider the alignment between employees and their environment and job.

  • Trigger positive attitudes with organizational justice.

  • Learn how attitude contributes to absenteeism and turnover.


  • Motivate employees with their innate needs.

  • Motivate employees with their thought processes.

  • Learn how to use the seven classic motivation techniques.


  • Take advantage of stress to increase morale and productivity.

  • Understand role demands and how to reform them.

  • Practice Corporate Athleticism.

  • Experience Flow.


  • Examine how trust and credibility are earned.

  • Understand the effects of high-trust organizations.

  • Develop a culture of trust.

  • Learn about empowerment.


  • Examine the views of communication.

  • Understand how communication influences behavior.

  • Outline the eight basic components of communication.

  • Learn about active listening.

  • Utilize body language.

  • Explore the principle of self-disclosure.

  • Improve your perception of your audience.

  • Communicate effectively by understanding generational differences.


  • Differentiate between influence and persuasion.

  • Learn how to use the principles and purposes of persuasion.

  • Develop your charisma through the Platinum rule.

  • Understand Aristotle's three elements of persuasion.

  • Utilize the two rhetorical strategies of persuasion.

  • Explore the appeal to emotions.

  • Implement the alignment of emotional expression and emotional feeling.


If you aren’t satisfied with the course, you have a 30-day, no-questions-asked, money-back guarantee. So, if you want to know more about influencing behavior in the 21st century, take this course. I hope to chat with you in the Q&A room.


***Full course script available for download in Lecture 2***

Who this course is for:
  • New leaders who want to influence employee behaviors
  • Seasoned leaders who want a new perspective to approach uncooperative employees
13 sections154 lectures2h 56m total length
  • Bio & Course Objective
  • Welcoming Gifts
  • What is Leadership? Learning Objectives
  • What is Leadership?
  • Organizational Discussion of What is Leadership?
  • What is Leadership? Takeaways
  • Assumptions & Values Learning Objectives
  • Assumptions & Values
  • Organizational Discussion of Assumptions & Values
  • Assumptions & Values Takeaways
  • Personality Learning Objectives
  • Personality & Behavior
  • Organizational Discussion on Personality & Behavior
  • The Big Five
  • Organizational Discussion on The Big Five
  • MBTI
  • Organizational Discussion on MBTI
  • Dealing with Clashing Personalities
  • Organizational Discussion on Dealing with Clashing Personalities
  • Personality Takeaways
  • Personality
  • Emotional Intelligence Learning Objectives
  • What are Emotions?
  • Organizational Discussion on What are Emotions?
  • Affective Events Theory
  • Organizational Discussion on Affective Events Theory
  • Emotional Labor
  • Organizational Discussion on Emotional Labor
  • Emotional Intelligence
  • Organizational Discussion on Emotional Intelligence
  • Emotional Intelligence Takeaways
  • Emotional Intelligence
  • Perception Learning Objectives
  • Perception & Behavior
  • Organizational Discussion on Perception & Behavior
  • Self-Perception
  • Organizational Discussion on Self-Perception
  • Visual Perception
  • Organizational Discussion on Visual Perception
  • Social Perception
  • Organizational Discussion on Social Perception
  • Attribution
  • Organizational Discussion on Attribution
  • Perception Takeaways
  • Perception
  • Attitude Learning Objectives
  • The Attitude-Behavior Link
  • Organizational Discussion on The Attitude-Behavior Link
  • Person-Environment Fit
  • Organizational Discussion on Person-Environment Fit
  • Psychological Contract
  • Organizational Discussion on Psychological Contract
  • Organizational Justice
  • Organizational Discussion on Organizational Justice
  • Absenteeism & Turnover
  • Organizational Discussion on Absenteeism & Turnover
  • Attitude Takeaways
  • Attitude
  • Motivation Learning Objectives
  • Motivation & Behavior
  • Organizational Discussion on Motivation & Behavior
  • Hierarchy of Needs Theory
  • Organizational Discussion on Hierarchy of Needs Theory
  • ERG Theory
  • Organizational Discussion on ERG Theory
  • Two-Factor Theory
  • Organizational Discussion on Two-Factor Theory
  • Acquired Needs Theory
  • Organizational Discussion on Acquired Needs Theory
  • Equity Theory
  • Organizational Discussion on Equity Theory
  • Expectancy Theory
  • Organizational Discussion on Expectancy Theory
  • Reinforcement Theory
  • Organizational Discussion on Reinforcement Theory
  • Motivation Conclusion
  • Motivation Takeaways
  • Motivation
  • Stress Learning Objectives
  • Stress & Behavior
  • Organizational Discussion on Stress & Behavior
  • Role Ambiguity
  • Organizational Discussion on Role Ambiguity
  • Role Conflict
  • Organizational Discussion on Role Conflict
  • Role Overload
  • Organizational Discussion on Role Overload
  • Information Overload
  • Organizational Discussion on Information Overload
  • Work-Life Balancing Act
  • Organizational Discussion on Work-Life Balancing Act
  • Corporate Athleticism
  • Organizational Discussion on Corporate Athleticism
  • Flow
  • Organizational Discussion on Flow
  • Concluding Ways to Manage Stress
  • Stress Takeaways
  • Stress
  • Trust Learning Objectives
  • What is Trust?
  • Organizational Discussion on What is Trust?
  • How Trust is Earned
  • Organizational Discussion on How Trust is Earned
  • Effects of High Trust
  • Organizational Discussion on Effects of High Trust
  • Empowerment
  • Organizational Discussion on Empowerment
  • Trust Takeaways
  • Trust

Kenneth Warren
  • 4.3 Instructor Rating
  • 452 Reviews
  • 14,266 Students
  • 1 Course

I am a recent MBA graduate with a Bachelor of Science in Management who has a passion for small business development. I was a Cavalry Scout in the United States Army, and am experienced in managing systems and developing people during organizational transformation. Before the military, I was in a band for nearly ten years. After I received a 2-year certificate in Professional Music from Berklee College of Music, we toured the United States, the Middle East, and Asia; performed with international acts such as Bon Jovi and the Gin Blossoms; and were featured on TV networks such as MTV and E! Entertainment. While I'm determined to achieve growth, efficiency, and knowledge through participative management and situational leadership, I’m also seasoned in empowering others to solve problems ethically, prompting an increase in their own capacity to change and adapt.