Influencer Marketing MASTERY
What you'll learn
- Develop your own long-term Influencer Marketing strategy
- Prepare your brand for successfully using Influencer and Social Media Marketing
- Identify types of Influencers and which is the best type for your business
- Find the 'best fit' Influencers for your brand
- Emply the 'Chasing the Hashtag' method to identify Influencers who will help you reach target customers
- Interview, select, and contract Influencers to work with your brand
- Communicate effectively with Influencers to clarify your goals
- Write an Influencer-Brand Contract
- Select the appropriate Influencer platform for your brand
- Create the infrastructure for a successful Influencer Campaign
- Measure Influencer KPIs and other performance metrics
Requirements
- An interest in gaining practical and theoretical knowledge about social media, branding and integrated marketing
- Internet connection and access to popular social media platforms
Description
Why do brands such as Estee Lauder, Sprint, Nike, and H&M all work with Social Media Influencers as part of a comprehensive marketing strategy? Because it works! Influencer Marketing is a powerful--and often very inexpensive--tool to reach target customers and new markets. Find out how and why influencer marketing works and how to find and work with Influencers to turbocharge your business!
Course includes:
Influencer Marketing MASTERY, by DearMishudad
Introduction to Influencer Marketing
Why Influencer Marketing is an Essential Strategy for any Brand
Relationships, Social Proof & Positive Bias
Bypass Ad Blockers & Get Incredible Content + Word of Mouth
Developing your Marketing Strategy
Integrating Influencer Marketing into your Overall Marketing Strategy
Understanding the Influencer Landscape
Micro-Influencers, Middle-, Macro-, and Celebs
Influencer ROI
Fake Influencers
Finding the Best Influencer for Your Business
Influencer Tools & the S.R.T.2. Method
HACK: Finding Influencers with the Chasing the Hashtag Method I
Chasing the Hashtag Method II
Communicating with Influencers
“Outreach” and Why it’s the Wrong Strategy
How to Interview Influencers so you Make a Good Choice
Choosing an Influencer
Making Your Choice
Pitfalls to Avoid
Become an Influencer Marketing Expert
5 Things To Do to Prep your Brand for Influencer Marketing
Start Early & Do Long Term Planning
Integrating Influencer Marketing with Affiliate Marketing
How to Choose Your Platform & Empower Influencers to Work for You
Signing a Brand-Influencer Contract
8 Tips on What to Include in an Influencer Contract
Measuring Results and KPI (Key Performance Indicators)
KPIs and Commonly Used Metrics
Beyond KPIs: How to Use Your Instincts + Suggested Measurements
BONUS: Test Your Knowledge!
15 Question Quiz
Contract Template & Free Consultation
Who this course is for:
- Marketers and Social Media Managers looking to understand how to integrate Influencer marketing into a broader marketing strategy
- Beginner, Intermediate, and Advanced Social Media Managers
- Brand executives and owners
- Marketing Managers
- Startup
- B2B
- B2C
Instructor
- 4.2 Instructor Rating
- 22 Reviews
- 77 Students
- 1 Course
My approach to Influencer Marketing comes from my experience on both the brand side and the influencer side. I am a former pro tennis player and Silicon Valley exec with 20 years of B2B and B2C international marketing experience. I am also the creator of Dear Mishu, a Micro-Influencer and Advice Columnist that grew from 0-80k followers in 18 months. I share my experience with marketing, Influencer Marketing, and social media marketing with brand owners and managers through my public appearances, guest lectures, blog, and now - for the first time - through this course.