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This course includes:

  • 2 hours on-demand video
  • Full lifetime access
  • Access on mobile and TV
Marketing Digital Marketing Influencer Marketing

Influencer Marketing MASTERY

Turbocharge your marketing! A Comprehensive Guide to Making Influencer Marketing Work for your Brand
Rating: 3.6 out of 53.6 (14 ratings)
50 students
Created by NG Gordon
Last updated 8/2018
English
English
30-Day Money-Back Guarantee

What you'll learn

  • Develop your own long-term Influencer Marketing strategy
  • Prepare your brand for successfully using Influencer and Social Media Marketing
  • Identify types of Influencers and which is the best type for your business
  • Find the 'best fit' Influencers for your brand
  • Emply the 'Chasing the Hashtag' method to identify Influencers who will help you reach target customers
  • Interview, select, and contract Influencers to work with your brand
  • Communicate effectively with Influencers to clarify your goals
  • Write an Influencer-Brand Contract
  • Select the appropriate Influencer platform for your brand
  • Create the infrastructure for a successful Influencer Campaign
  • Measure Influencer KPIs and other performance metrics

Requirements

  • An interest in gaining practical and theoretical knowledge about social media, branding and integrated marketing
  • Internet connection and access to popular social media platforms

Description

Why do brands such as Estee Lauder, Sprint, Nike, and H&M all work with Social Media Influencers as part of a comprehensive marketing strategy? Because it works! Influencer Marketing is a powerful--and often very inexpensive--tool to reach target customers and new markets. Find out how and why influencer marketing works and how to find and work with Influencers to turbocharge your business!

Course includes:

Influencer Marketing MASTERY, by DearMishudad

Introduction to Influencer Marketing

Why Influencer Marketing is an Essential Strategy for any Brand

Relationships, Social Proof & Positive Bias

Bypass Ad Blockers & Get Incredible Content + Word of Mouth

Developing your Marketing Strategy

Integrating Influencer Marketing into your Overall Marketing Strategy

Understanding the Influencer Landscape

Micro-Influencers, Middle-, Macro-, and Celebs

Influencer ROI

Fake Influencers

Finding the Best Influencer for Your Business

Influencer Tools & the S.R.T.2. Method

HACK: Finding Influencers with the Chasing the Hashtag Method I

Chasing the Hashtag Method II

Communicating with Influencers

“Outreach” and Why it’s the Wrong Strategy

How to Interview Influencers so you Make a Good Choice

Choosing an Influencer

Making Your Choice

Pitfalls to Avoid

Become an Influencer Marketing Expert

5 Things To Do to Prep your Brand for Influencer Marketing

Start Early & Do Long Term Planning

Integrating Influencer Marketing with Affiliate Marketing

How to Choose Your Platform & Empower Influencers to Work for You

Signing a Brand-Influencer Contract

8 Tips on What to Include in an Influencer Contract

Measuring Results and KPI (Key Performance Indicators)

KPIs and Commonly Used Metrics

Beyond KPIs: How to Use Your Instincts + Suggested Measurements

BONUS: Test Your Knowledge!

15 Question Quiz

Contract Template & Free Consultation

Who this course is for:

  • Marketers and Social Media Managers looking to understand how to integrate Influencer marketing into a broader marketing strategy
  • Beginner, Intermediate, and Advanced Social Media Managers
  • Brand executives and owners
  • Marketing Managers
  • Startup
  • B2B
  • B2C

Course content

9 sections • 23 lectures • 1h 47m total length

  • Preview03:11
  • Preview06:56
  • Bypass Ad Blockers & Get Incredible Content + Word of Mouth
    09:04

  • Integrating Influencer Marketing into your Overall Marketing Strategy
    08:22

  • Micro-Influencers, Middle-, Macro-, and Celebs
    04:11
  • Influencer ROI
    05:46
  • Fake Influencers
    05:42

  • Influencer Tools & the S.R.T.2. Method
    05:28
  • HACK: Finding Influencers with the Chasing the Hashtag Method I
    07:23
  • Chasing the Hashtag Method II
    02:48

  • “Outreach” and Why it’s the Wrong Strategy
    02:51
  • Preview05:40

  • Making Your Choice
    01:54
  • Pitfalls to Avoid
    02:19

  • 5 Things To Do to Prep your Brand for Influencer Marketing
    04:58
  • Start Early & Do Long Term Planning
    02:10
  • Integrating Influencer Marketing with Affiliate Marketing
    03:37
  • How to Choose Your Platform & Empower Influencers to Work for You
    02:50
  • The Brand-Influencer Contract - Including 8 Tips on What to Include
    08:41

  • KPIs and Commonly Used Metrics
    03:11
  • Beyond KPIs: How to Use Your Instincts + Suggested Measurements
    06:23

  • Test Your Knowledge - 15 Question Quiz
    03:17
  • Contract Template & Free Consultation
    01:09

Instructor

NG Gordon
Speakers, Influencer Marketing
NG Gordon
  • 3.6 Instructor Rating
  • 14 Reviews
  • 50 Students
  • 1 Course

My approach to Influencer Marketing comes from my experience on both the brand side and the influencer side. I am a former pro tennis player and Silicon Valley exec with 20 years of B2B and B2C international marketing experience. I am also the creator of Dear Mishu, a Micro-Influencer and Advice Columnist that grew from 0-80k followers in 18 months. I share my experience with marketing, Influencer Marketing, and social media marketing with brand owners and managers through my public appearances, guest lectures, blog, and now - for the first time - through this course.

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