Influencer Marketing for Brands & Businesses

Name: Influencer Marketing for Brands & Businesses
Rating: 4.0 (13 reviews)

How to Source and Secure Profitable Influencer Brand Deals

Role Play

Created byDekker the Marketer, Jyra Galosmo

Last updated 6/2026

English

What you'll learn

Influencer Marketing
How to Source and Secure Influencer Brand Deals
The Rise of Influencer Partnerships: How to Drive Authentic Engagement
Brand Marketing
Direct Marketing
Product Marketing

Course content

7 sections • 35 lectures • 4h 56m total length

Introduction to Influencer Marketing1:26
Discover proven influencer marketing methods to promote your products, from micro-influencers to AI-driven partnerships, and learn step-by-step strategies for brand collaborations and affiliate earnings.
Getting Started with Influencer Marketing2:58
Begin influencer marketing by educating influencers about your product to gain genuine belief. This builds the flywheel effect of influence that reaches wider audiences.
Examples of Cheap but Profitable Influencer Marketing3:07
The Big Mistake2:39
One of the biggest mistakes is attributing sales directly to influencers; about 80% of influencer impact is indirect, so focus on incrementality rather than last-touch attribution.
The 3 Things You're Buying5:41
Discover how influencer marketing blends the personal brand, distribution, and creative to amplify advertising, not replace it. Learn to maximize value by bundling or decoupling these components for campaigns.
Influencer Marketing: 3 Benefits
Influencer Monetization RM1119:04
Master building a massively profitable influencer business with AI avatars, monetization on RM11 via subscriptions, live streams, and pay-per-view, and a compelling personal brand that converts followers into revenue.
Examples of 3 Things You're Buying3:25
Discover how influencer marketing complements advertising by leveraging personal brands, such as Cameo endorsements, to boost conversions and recall, while building a scalable content creation system with diverse creators.
Delayed Influencer Marketing Impact2:19
Explore how influencer marketing delivers long-term impact beyond the first month and how combining creators with paid ads and search optimization boosts short-term and long-term results.
Secret Reddit Marketing Hack5:42
Leverage Reddit marketing by using real mobile devices and the anti-detect browser Multilogin to manage thousands of authentic accounts, upvote, comment, and answer questions to build mind share without spamming.
Finding Influencers with AI5:09
Use AI tools to identify ideal customer profiles and centers of influence, redefining influencers as brands, associations, and publications. Apply go-to-market tactics like referrals and partnerships across trusted industry channels.
Sparktoro + LeadEnforce4:20
Influencer Outreach5:23
Influencer Budgeting7:33
Learn budgeting for influencer marketing by prioritizing influencing influencers, testing free tactics like Haro, and balancing brand collaborations with impact beyond vanity metrics.
AI Influencers (Fanvue)28:08
Launch an AI influencer business on Fan View to monetize via subscriptions, premium content, and paid messages. Learn to create consistent AI faces and grow subscribers through a value ladder.
Instagram Marketing with Multiple Accounts4:14
Day Trading Attention4:26
Crushing It26:57
Social Media Automation (Manychat)10:00
Explore how manychat automates conversations to drive clicks, build email lists, and convert followers into customers across Instagram, TikTok, WhatsApp, and Messenger.

Hit Makers 1 - Influencer Marketing Tips4:43
Discover how familiarity drives popularity, the limits of novelty, and how repetitive advertising boosts recognition, while broadcasts, not virality, fuel influencer success.
Hit Makers 29:56
Debunk the virality myth and explain that most news comes from one giant broadcast, not word-of-mouth. Learn how mass marketing, distribution control, and social proof shape fame in influencer marketing.

Collaborators 1 - Jordan Peterson Influencer Marketing Case Study7:14
Collaborators 25:27
Collaborators 36:14
Master six tips for cold emailing and messaging influencers, including personalized outreach across social media messages, credibility, and offering value to secure collaborations.
Collaborators 45:00
Learn effective collaboration outreach by emphasizing compensation and benefits for the influencer, using timely, concise messages, inviting podcast topics or interviews, and avoiding generic templates.
Collaborators 55:37
Collaborate with influential people to expand reach by leveraging gatekeepers and networks. Define your market through collaborators, competitors, and context to grow your brand and business.

Influencers: Building Your Personal Brand21:01
Learn how to build a personal brand as an influencer, from 100,000 follower benchmarks and niche viability to crafting a distinctive persona, content types, and monetization through partnerships.
Exposure-Insider secrets to make your business a go-to authority for journalists16:17
Position your brand as a go-to authority for journalists by building credibility with case studies and media coverage, while integrating branding, social media, and owned channels for momentum and SEO.
How to Get on Podcasts14:19
Land podcast interviews by choosing trending, unique topics aligned with your brand and crafting personalized pitches. Build a media kit and repurpose interviews to grow authority.

Breaking through the noise20:52
Break through the noise by crafting shareable emotional stories that raise brand awareness. Focus on audiences' needs and entertaining content with a strong hook, compelling headlines, and first seven seconds.
New! Thought Leader Ads on LinkedIn2:57
Learn how to run LinkedIn thought leader ads from the campaign manager, promoting personal posts for brand awareness using a single image ad, employee targeting, and post amplification.
Thought Leader Ad Example0:54
Select an engaging post, approve and mark it as an ad, preview its desktop and mobile appearance, sponsor it, and launch an ad campaign optimized for reach.

Requirements

Some marketing experience

Description

Ultimate guide to influencer marketing from a veteran Fortune 500 and startup marketing executive...

How to get 15 million free views of your product review
The big influencer marketing mistakes and how to fix them
How to find influencers using AI tools
Case studies of influencer campaigns I ran
B2B & B2C influencer marketing tips
How to get influencers to endorse your product (for free!)
The 3 things you're buying with influencer marketing
How to make you're own AI influencer
Influencer outreach
How to find the people who most influence your target customers
How to automate social media for sales conversations
How to advertise to influencers' followers cheaply
How to buy influence at a discount
Secrets of viral content and why most people get it wrong
How to influence journalists & reporters
How to get on podcasts
Thought leadership advertising
How to break through the noise and get noticed in a competitive market
Affordable startup approaches to influencer marketing campaigns
How to acquire customers at scale without breaking the bank

How to source and secure influencer brand deals

How to secure brand partnerships
The rise of influencer partnerships: how to drive authentic engagement

I got 15 million free views when the #1 YouTuber PewDiePie reviewed a brand that I managed. My name is Dekker Fraser and I’ve been doing influencer marketing since 2013. I worked for Sony PlayStation, two Google-affiliated startups, and multiple early and mid-stage startups. Early in my career a Vice President of Disney told me that influencers were the key to cheap customer acquisition. I’ve been applying that advice for many years with great success.

I’ve growth hacked startups with micro influencers for business and consumer products. I’ve worked with YouTubers with millions of subscribers and launched influencer campaigns across various channels. I taught people how to develop AI influencers and use AI tools to find and solicit influencers for partnerships.

I’m an influencer myself with over one million enrollments and multiple channels in categories ranging from business education to tech reviews, entertainment, and travel. I regularly receive offers of thousands of dollars for brand collaborations and free products. I also receive regular affiliate commission from driving product sales. In this course, I’ll teach you proven methods for influencer marketing to promote your products. Having been a brand manager and an influencer, I understand both sides well. That puts me in a unique position to advise you on the most effective influencer partnerships. I’ll walk you through influencer marketing step-by-step.

Who this course is for:

Brand Manager
Marketing Manager
Marketing Agency
Marketing Consultant
Digital Marketer
Marketing Director
VP of Marketing
Startups

Influencer Marketing for Brands & Businesses

What you'll learn

Explore related topics

Course content

Introduction19 lectures • 2hr 23min

Hit Makers2 lectures • 15min

Collaborators5 lectures • 30min

Stop Chasing Influencers2 lectures • 23min

Blockbusters2 lectures • 10min

Notes from Influencers: Building Your Personal Brand in the Age of Social Media3 lectures • 52min

Other3 lectures • 25min

Requirements

Description

Who this course is for: