Influencer Marketing for Growth: Partnerships That Sell

Find aligned creators, structure partnerships, develop effective briefs, track performance, and protect trust

Created byDr. Law Payne

Last updated 11/2026

English

What you'll learn

Build a complete influencer marketing system connected to trust and business outcomes.
Evaluate creator fit, audience quality, evidence, fraud risk, and partnership readiness.
Structure pricing, rights, agreements, briefs, collaboration, and conversion paths.
Measure campaign performance and scale creator relationships responsibly.

Course content

2 sections • 11 lectures • 1h 49m total length

The Influencer Growth and Trust Model9:49
This lecture explains the strategy, evidence, execution choices, quality controls, and business measurements behind the influencer growth and trust model. Students apply the framework to a continuing case and complete a practical assignment.
Creator Discovery Audience Fit and Due Diligence10:04
This lecture explains the strategy, evidence, execution choices, quality controls, and business measurements behind partnership design, pricing, rights, and agreements. Students apply the framework to a continuing case and complete a practical assignment.
Partnership Design Pricing Rights and Agreements10:03
This lecture explains the strategy, evidence, execution choices, quality controls, and business measurements behind partnership design, pricing, rights, and agreements. Students apply the framework to a continuing case and complete a practical assignment.
Campaign Briefs Creative Collaboration and Conversion9:50
This lecture explains the strategy, evidence, execution choices, quality controls, and business measurements behind campaign briefs, creative collaboration, and conversion. Students apply the framework to a continuing case and complete a practical assignment.
Measurement Fraud Risk Relationships and Scale9:59
This lecture explains the strategy, evidence, execution choices, quality controls, and business measurements behind measurement, fraud risk, relationships, and scale. Students apply the framework to a continuing case and complete a practical assignment.

Workshop 1: The Advertising Strategy and Revenue System9:45
Work through the practical lesson: The Advertising Strategy and Revenue System. This applied study preserves the original Advertising Strategy That Sells - Creative to Revenue case context, then transfers its decision method to Influencer Marketing for Growth: Partnerships That Sell.

Complete Strategy Decision Brief and Research Question and Evidence Plan. Make a specific business decision visible before selecting activities or tools. Choose research methods that can answer a specific decision question within realistic constraints.

Use the attached workbook to separate evidence from assumptions, compare alternatives and record an accountable next action with a review trigger. The final worked case is a separate fictional practice exercise.
Workshop 2: Audience Insight Objectives and Campaign Positioning10:01
Work through the practical lesson: Audience Insight Objectives and Campaign Positioning. This applied study preserves the original Advertising Strategy That Sells - Creative to Revenue case context, then transfers its decision method to Influencer Marketing for Growth: Partnerships That Sell.

Complete Ideal Customer Profile Worksheet and Offer Design Canvas. Define the customers you can serve well and specify observable qualification and exclusion criteria. Build an offer that combines a valuable outcome, a credible delivery mechanism, and clear boundaries.

Use the attached workbook to separate evidence from assumptions, compare alternatives and record an accountable next action with a review trigger. The final worked case is a separate fictional practice exercise.
Workshop 3: Creative Strategy Concepts Messages and Proof9:50
Work through the practical lesson: Creative Strategy Concepts Messages and Proof. This applied study preserves the original Advertising Strategy That Sells - Creative to Revenue case context, then transfers its decision method to Influencer Marketing for Growth: Partnerships That Sell.

Complete Messaging and Proof Map and Creative Hook and Test Matrix. Translate positioning into messages that answer buyer questions and are backed by verifiable proof. Develop meaningfully different creative hypotheses and compare them using defined evidence.

Use the attached workbook to separate evidence from assumptions, compare alternatives and record an accountable next action with a review trigger. The final worked case is a separate fictional practice exercise.
Workshop 4: Media Planning Channel Roles and Campaign Execution9:51
Work through the practical lesson: Media Planning Channel Roles and Campaign Execution. This applied study preserves the original Advertising Strategy That Sells - Creative to Revenue case context, then transfers its decision method to Influencer Marketing for Growth: Partnerships That Sell.

Complete Advertising Campaign Brief and Experiment Design Card. Connect campaign objectives, audience, creative, offer, and measurement before buying traffic. Design a controlled test that can distinguish a useful mechanism from noise or wishful thinking.

Use the attached workbook to separate evidence from assumptions, compare alternatives and record an accountable next action with a review trigger. The final worked case is a separate fictional practice exercise.
Workshop 5: Measurement Testing Brand Effects and Profitable Scale10:00
Work through the practical lesson: Measurement Testing Brand Effects and Profitable Scale. This applied study preserves the original Advertising Strategy That Sells - Creative to Revenue case context, then transfers its decision method to Influencer Marketing for Growth: Partnerships That Sell.

Complete Measurement and Learning Plan and Acquisition Economics Worksheet. Select a small set of defined measures and use them to make decisions rather than report activity. Calculate customer acquisition economics using consistent definitions and explicit assumptions.

Use the attached workbook to separate evidence from assumptions, compare alternatives and record an accountable next action with a review trigger. The final worked case is a separate fictional practice exercise.
Workshop 6: Crisis Readiness Measurement and Long-Term Authority9:54
Work through the practical lesson: Crisis Readiness Measurement and Long-Term Authority. This applied study preserves the original Public Relations for Growth - Earn Attention and Authority case context, then transfers its decision method to Influencer Marketing for Growth: Partnerships That Sell.

Complete Measurement and Learning Plan and Customer Journey and Service Recovery Map. Select a small set of defined measures and use them to make decisions rather than report activity. Design a service journey with clear handoffs and recovery when customers do not receive the promised value.

Use the attached workbook to separate evidence from assumptions, compare alternatives and record an accountable next action with a review trigger. The final worked case is a separate fictional practice exercise.

Requirements

No coding experience is required.

Description

This course contains the use of artificial intelligence.

Influencer marketing works when brands choose the right partners, create a clear value exchange, and connect attention to measurable business outcomes. This practical masterclass gives you a complete system for planning, evaluating, launching, and improving creator partnerships without sacrificing trust.

You will learn how to define campaign objectives, identify creators whose audiences and values align with your brand, evaluate audience quality, recognize fraud risk, and conduct meaningful due diligence. You will also learn how to structure pricing, usage rights, agreements, campaign briefs, creative collaboration, conversion paths, and performance measurement.

Across five focused lectures, you will move from strategy to execution. You will study the influencer growth and trust model, creator discovery and audience fit, partnership design, campaign development, and the analytics required to improve results over time. Each lecture connects concepts to a continuing case and a practical assignment so that you can apply the framework to your own organization, client, or personal brand.

This course is designed for brand marketers, entrepreneurs, agencies, creators, ecommerce teams, and partnership managers who want a disciplined alternative to random sponsorships and vanity metrics. No coding experience is required.

Your instructor, Dr. Law Payne, combines advanced business education with extensive experience in marketing, entrepreneurship, leadership, and growth strategy. The emphasis throughout the course is practical judgment, ethical influence, durable relationships, and decisions that support long-term brand value.

Who this course is for:

Brand marketers, entrepreneurs, agencies, creators, ecommerce teams, and partnership managers.

Influencer Marketing for Growth: Partnerships That Sell

What you'll learn

Explore related topics

Course content

Build the Complete Influencer Marketing System5 lectures • 50min

Applied Workshop Lab: Evidence, Experiments and Execution6 lectures • 59min

Requirements

Description

Who this course is for: