What you'll learn
- How to discover influencers
- How to contact influencers
- How to assess influencer marketing campaigns
- How to measure influencer marketing campaigns
- How to identify clear influencer marketing campaigns objectives
- Different strategies on working with influencers
- A basic understanding of social media
In this course we will analyze how marketing has evolved over the years.
The first section will explore a brief introduction to Influencer Marketing where insight will be given to understand the different tiers of influencers: micro-influencers, macro-influencers, and mega influencers.
We will then explore how to find influencers using free and paid-for methods, how to communicate with influencers, and finally how to measure influencer marketing campaigns.
Who this course is for:
- influencer marketing campaign
- influencer marketing
- how to work with influencers
- how much to pay influencers
- influencer marketing strategy
My name is Marguerite.
I worked in Marketing and Strategy for eight years before I left to start my own business. I have been working from home for three years, and travelling the world for the last year.
My objectives are to make a difference in the workplace through education. I teach both corporate and primary education. I volunteer at a children's home and early childhood development is incredibly important to me.