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Marketing Social Media Marketing Influencer Marketing

Influencer Marketing Course

Master your Influencer Marketing and grow your business online!
Rating: 4.1 out of 54.1 (13 ratings)
53 students
Created by Jessica Williamson
Last updated 2/2020
English
English [Auto]
30-Day Money-Back Guarantee

What you'll learn

  • Influencer Marketing
  • Instagram Marketing with Influencers
  • Online Marketing tips
  • Negotiation tips
  • Strategies for how to work with Influencers Online
  • How to reduce risk when working with Influencers

Requirements

  • no

Description

This course will help brands and influencers master their influencer marketing strategies to grow their businesses globally!

Are you not sure where to start or feeling overwhelmed with Influencer Marketing for your brand?

You already work with Influencers but you're wanting to get more out of it and create more success?

Or are you finding it challenging to get results and take your brand to the next level?

If you answered YES to any of these questions, this course is for you!


The Only Influencer Marketing Course You'll Need!

This 6 module course will teach you everything you need to know about Influencer Marketing to take your business to the next level! I will be sharing my exact techniques and strategies that I use in my businesses.


WHAT YOU WILL LEARN:

What are Influencers & why you need to use them

How to make your brand sought after by Influencers

Strategies to help grow & scale your business with Influencer Marketing

Finding the RIGHT Influencers for your brand

How to contact Influencers

Structuring your collaborations for success

Different strategies, methods and tactics you can use to get the most out of it

How to form deals & agreements that work for YOU

How to make your collaborations a success!

Building meaningful relationships

Amplifying your partnerships beyond the collaborations - PR, Advertising, etc.

Plus it will also give you the momentum you desperately need to achieve those goals you set out to achieve when you started your business, right?!


This course is for Entrepreneurs, Business Owners & Marketers who are wanting to grow their online business through Influencer Marketing! These strategies can be applied to all businesses that are online (have a website & social media).

Who this course is for:

  • Beginners & Advanced levels covered within this course

Course content

7 sections • 34 lectures • 2h 52m total length

  • Preview02:45

  • Preview03:28
  • Preview06:15
  • Micro vs Macro Influencers
    05:35
  • Preview00:38

  • Introduction
    01:43
  • Your Customer Avatar
    07:27
  • Determining Your Brand Values
    02:58
  • Outcomes / Goals
    04:05
  • Finding Your Niche
    03:27
  • How to make your brand appeal to Influencers
    11:13

  • Introduction
    00:42
  • Platforms to find Influencers
    07:45
  • Making lists & organising information about them
    08:46
  • How to make the first contact
    10:13
  • Stats, demographics & due diligence
    05:59
  • How to reduce risk & have more success
    13:18

  • Introduction
    00:51
  • Formatting the deal - deliverables
    08:34
  • Payment methods
    09:01
  • Contracts & Terms - whether you need them or not
    04:15
  • Overview - there are no rules!
    00:34

  • Introduction
    00:34
  • Communication tips & building rapport
    03:25
  • Ongoing Partnerships
    05:49
  • Creative partnerships - have a bigger impact & stand out
    04:28
  • How to overcome common challenges
    08:42
  • Exit / Overview
    00:45

  • Introduction
    00:34
  • Press Coverage - for large influencers
    08:29
  • Advertising - making sure this is in the agreement
    05:08
  • Authentic Content
    07:46
  • UGC - how to get customers wanting to be part of it & Authentic content
    06:08
  • Exit / Overview
    01:28

Instructor

Jessica Williamson
Entrepreneur & Digital Marketing Expert
Jessica Williamson
  • 4.1 Instructor Rating
  • 13 Reviews
  • 53 Students
  • 2 Courses

Hi, I’m Jessica Williamson, an award-winning Entrepreneur & the Founder of Ete Swimwear and Influencer travel agency Somewear Elsewhere. Through growing Ete Swimwear globally, I have worked with over 400 influencers (some good, and some not so good experiences). It’s safe to say I have learnt what works, what doesn't and how to get the most out of your Influencer Marketing strategies.

Off the back of growing my brand globally, I started Somewear Elsewhere, an Influencer travel agency, where I take major influencers from all over the world to amazing destinations and create content and promote brands and destinations - sounds fun right!? Through this business it meant I got to see the Influencer world from their perspective, and gave me true insight into how they work.

I now help other Entrepreneurs, Business Owners & Marketers master their Influencer Marketing so you can grow your brand online without having to spend all the time and wasted money that I have on figuring out what works and what doesn’t.

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