Influencer Marketing Bootcamp
What you'll learn
- What is influencer marketing?
- Real-life examples of successful influencer campaigns
- How to find on-brand and on-budget influencers
- My expert method for successfully contacting influencers
- 3 main influencer marketing deal structures
- How to negotiate pricing (for any budget) with influencers
- How to prep an influencer for a collaboration
- What happens after a collaboration goes live?
- How to fix bad collaborations and next steps
- Industry lingo: CPM, UTM Links, Briefings, UGC (User Generated Content), and more!
Requirements
- A basic knowledge of Instagram is helpful, but I'll walk you through everything step-by-step
Description
Ready to launch your career in influencer marketing and start incorporating influencer campaigns into your marketing strategy? Then you're in the right place.
This online bootcamp will teach you how to successfully work with influencers step-by-step, from how to find on-brand and on-budget influencers to how to brief them and launch influencer marketing campaigns with measurable results.
Taught by an industry expert, Emily Claire Hughes, this no-frills bootcamp draws on Emily’s experience running micro to mega influencer marketing campaigns for international fashion, lifestyle, and education brands in the US, UK, and Europe. Learn her proven communication channels, tips for better response rates, and how you can save campaigns that don't go as planned.
In this hands-on course, you’ll learn industry tips and tricks, what keywords and lingo you need to know, and what tools you can use to streamline your process and scale your success. We’ll start with the basics and then progress to getting your own campaigns up and running, all in the span of 90 easy-to-follow minutes.
Whether you’re just starting out in marketing or looking to upskill your existing marketing knowledge, you’ll learn valuable influencer marketing skills in this online course loaded with industry knowledge and real-life examples.
Ready to dive in?
Who this course is for:
- This course is for anyone looking to level-up their career in marketing by working with influencers in an influencer marketing role OR current marketers who want to start utilizing influencer marketing.
Instructor
![Emily Hughes](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 5.0 Instructor Rating
- 7 Reviews
- 19 Students
- 1 Course
Hi,
I'm Emily and I'm so glad you're here to take your career to the next level.
I'm an American working in Europe, with my own business as an influencer marketing consultant. I've spent years helping fashion, lifestyle, and educational brands expand their brand awareness and sales through influencer marketing campaigns. Establishing my own business has been powerful, and opened my eyes to the different strategies that work for different clients.
And now I'm sharing all of this with YOU!
Over the years, I've worked with content creators of all sizes, from micro influencers to famous personalities with millions of followers. Now, I'm so excited to share my experience and expertise in this online course, so you can learn from my mistakes and jumpstart your work with influencers.
When I'm not running my business, you can catch me traveling, running, and exploring my beautiful German home city of Hamburg.
Ready to dive in?