Influencer Marketing 2023: Win in Branding - Beginner To Pro
What you'll learn
- Find 1000s of influencers across different channels, such as TikTok, Twitter, Instagram, LinkedIn and YouTube
- Create influencer marketing strategies with 50+ examples and case studies
- How to do campaign briefing & spy on competitor campaigns
- Reach & communicate with social media influencers effectively using 40+ ready-made templates
- Measure and optimize campaign performance using KPIs and ready-made Excel calculator
- Discover various income streams and opportunities on influencer marketing
- How to buy the content rights from TikTok and Instagram influencers and use them legally
- Explore different influencer marketing collaboration models, such as fixed-fee, sampling, affiliate
- Create viral TikTok, YouTube, X, and Instagram influencer marketing campaigns that boost your brand and sales
- Determine the right price, pay and be legally correct
Requirements
- No experience needed
- Internet connection
- Smartphone or computer
Description
In today's world, it is impossible to become a digital marketer or marketer without taking the power of two elements. One is social platforms such as Instagram, TikTok, YouTube, Facebook, Twitter, etc. And the second is, influencers creating content on these massive platforms. This comprehensive influencer marketing course is here to make you an expert on this trending skill set: influencer marketing.
At the end of this course, you will gain the skills needed to create a viral influencer marketing campaign from scratch.
Find 1000s of influencers
Reach them & make a deal
Create viral strategy
Run impactful campaigns
Measure the results
Ever wonder why you see tons of influencers promoting brands on social media? Who is planning all of these?
When we are scrolling on TikTok or Instagram, viewing a video on YouTube, or another platform. We all watch content creators, engage with them, and care about their opinions. Then, a brand seeking your attention comes and collaborates with a social media influencer you watch to capture your attention. In the end, the brand becomes bigger and bigger, because they know in today's world, the way to the consumer's heart is through social media influencers they trust.
Influencer marketing people are the geniuses behind these successful campaigns. We are literally experts on finding influencers whose audience will love our brand and collaborate with them. People might not know us, but, because they trust the influencer, they are also know and starting to trust us. That's what's happening behind the scenes when you are on social media. Exciting, right?
Valuable Skills and Knowledge You Will Gain
From beginner to advanced, we will cover everything you need to work with influencers at scale. With 6 hours of content, 108 lectures, 50+ real-life examples, 30 downloadable resources, and many more…
We start with fundamentals: Understanding TikTok, YouTube, Twitter (X), Instagram influencer marketing, how people are making money with it, and what are the types of influencers and collaborations.
Then, you will learn how to find 1000s of TikTok, YouTube, and Instagram influencers and reach them. We will create our own influencer databases while finding them. You will also get 40+ influencer marketing reach-out templates to level up your reach skills.
Now, we don’t want low-quality social media influencers or fake followers. I will teach you exactly how to detect bad ones and also give you an influencer quality checker sheet for you to avoid any mistakes.
Then it’s time to create a viral campaign strategy and give our influencer a smooth brief. But don’t worry, I will show you real-life examples and we will create tens of briefs together. They must blow up social media!
After running all the content, we need to measure the results. I will provide you with a detailed influencer marketing cost calculator sheet to analyze the results.
We are not done. This is not a theoretical course! In the case studies section, we will apply all our knowledge to create a real influencer marketing campaign where we find content creators on Instagram, TikTok, YouTube, Twitter, Facebook and create an amazing viral campaign.
Who this course is for:
- Aspiring digital marketers seeking comprehensive knowledge in the field
- Professionals aiming to specialize in influencer marketing within the digital marketing realm
- Business owners or entrepreneurs looking to leverage social media influencers for business growth
- Individuals interested in mastering marketing on platforms like Instagram, TikTok, YouTube, Facebook, Twitter (X), etc.
- Job seekers wanting to enhance their resume/CV with expertise in influencer marketing
Instructor
- 4.6 Instructor Rating
- 2,736 Reviews
- 15,764 Students
- 3 Courses
Hello, I'm Dolunay Özeren. For many years, I have been actively engaged in the e-commerce sector and worked at GittiGidiyor, the Turkish branch of eBay. During this period, I gained significant experience in digital marketing, a vital e-commerce component. I then turned my attention to influencer marketing, a rapidly growing digital marketing sector, and founded Infleap, an AI-based influencer platform. Furthermore, I share my knowledge on e-commerce, digital marketing, and influencer marketing with tens of thousands of students at Udemy and various universities, with the aim of making them the most skilled experts in their fields. As someone who enjoys forging my own path and sharing my knowledge, my goal is to reach more people in the digital world.
Merhaba, ben Dolunay Özeren. Uzun yıllar e-ticaret sektöründe aktif olarak çalıştım ve Ebay'in Türkiye markası olan GittiGidiyor'da görev aldım. Bu süre zarfında, e-ticaretin en önemli dallarından biri olan dijital pazarlama alanında önemli tecrübeler kazandım. Sonrasında, dijital pazarlamanın hızla büyüyen alanlarından influencer marketing'e yöneldim ve yapay zeka tabanlı bir influencer platformu olan Infleap'i kurdum. Udemy ve çeşitli üniversitelerde on binlerce öğrencime e-ticaret, dijital pazarlama ve influencer marketing hakkında bilgi aktarıyor ve onları alanlarında en donanımlı uzmanlar yapmayı hedefliyorum. Kendi yolumu çizen ve bilgisini paylaşmaktan keyif alan biri olarak, dijital dünyada daha fazla kişiye ulaşmayı hedefliyorum.