Influencer Performance Marketing Course

In this session, you will learn where to find the best influencers, and how to spot them. The metrics you should compare, and how to identify the right influencer for your brand.

Topics covered in this session:

• Which metrics to analyze

• Data-backed research report

• Which tools to use

• Defining your ICP & audience

• Type of influencers (micro, macro, benefits, and trade-offs)

Already found the best influencers? Now it’s time to get in touch!

In session 3, you will get all the tips and tricks to increase your response rate, making sure your message reaches more influencers and increase the chances of finding the right collaborations for your brand.

Topics covered in this session:

• Influencer outreach setup and tools to use

• Outreach templates

• Elements to maximize reply rate

Influencers are already replying to you? That’s great! But… you’re just getting started.

Session 4 is all about learning how to negotiate with influencers and how to efficiently run campaigns. It’s a lot of useful data, so we have splitted it into two parts:

Part 1: Negotiation

Part 2: Campaign Management

Some influencers might already love your product and could willingly accept it as a gift, just for the sake of partnering and building a relationship with your brand.

But some might not accept gifts under most circumstances, or they might not know your product and how good it could be for them yet—you have to convince them this partnership will be totally worth it.

According to Statista, the influencer marketing industry is estimated to reach 30 billion dollars in 2025. So, if you want to have influencers as your business partners in this massive industry, watch this session to learn how to properly negotiate with them!

Topics covered in this session:

• The 4 stages of your IM campaign

• 4 key negotiation rules to close deals

• A/B tested templates

• Talent managers and agencies

• Appendix

Finding influencers, reaching out, negotiating, product seeding—influencer campaigns can be a lot if you don’t automate your workflows.

Luckily, Session 4 is all about learning how to negotiate with influencers and how to efficiently run campaigns. It’s a lot of useful data, so we have splitted it into two parts:

Part 1: Negotiation

Part 2: Campaign Management

You don’t need to keep track of extensive worksheets or constantly switch between your affiliate and payout managers, if you can do all of this in one place.

Find out what the best tools are for efficient campaign management and make your job easier!

Topics covered in this session:

• 4 stages of your IM campaign

• Maximizing posting rates

• Relationship building

• Communication strategy and templates

• 80/20 power laws: BFCM case

• Appendix

Congratulations: you are halfway through the Influencer Performance Marketing Course!

Session 5 will teach you that if you are doing one-off campaigns, you are missing out on a lot! Seasonality campaigns are key ROI drivers, and we are here to help you get the most out of these shopping holidays!

Topics covered in this session:

• Bottom of the funnel (BOF) campaigns, main ROI driver

• Step-by-step implementation + templates

• How to forecast budgets, ROAS, and performance-driven IM

Halfway through your influencer campaign, content is finally flowing in and numbers begin to increase. There’s more to do here than just reposting the content to your feed:

Session 6 will help you understand the endless opportunities that arise once content is being shared, and how to leverage influencers to grow your social media presence and reach.

Topics covered in this session:

• The importance of User Generated Content (UGC)

• Usage rights + templates

• Paid social and whitelisting

• Organic social media management

Welcome to one of the most imporant sessions in our Influencer Performance Marketing Course: reporting.

If you are not analyzing your campaign’s performance, then you are flying blind. Data will give you the chance to understand where to improve and where to double down. In Session 7 you will learn all about what metrics to analyze and how to use it as a growth engine!

Topics covered in this session:

• Key metrics to analyze

• How to create a detailed report

• How to use data to improve campaign performance

Are you ready to manage the financial side of your influencer campaigns?

Session 8 breaks down the essential financial strategies for managing your influencer marketing campaigns. Understanding inventory and cashflow forecasting, along with effective working capital financing, can significantly impact your operations and long-term growth!

Topics covered in this session:

• Inventory/cashflow forecasting

• Financial model template

• Working capital financing

• Impact on business operations

Back in Session 5, we explored seasonality campaigns and their impact on ROI. One of the most important seasonality campaign brands can run is the Black Friday - Cyber Monday (BFCM) holiday.

Between online and in-store spending, American consumers have spent over $20 billion on Black Friday. So, we have decided to dedicate a whole session just to this particular seasonality campaign, so your brand can be part of the massive US revenue generated by BFCM!

Part 1: Black Friday - Cyber Monday Campaign (Planning & Implementing)

Part 2: BFCM Case Studies

Topics covered in this session:

• Recap: seasonality campaigns

• Why BFCM is important

• How to prepare for BFCM

• BFCM campaign implementation

Back in Session 5, we explored seasonality campaigns and their impact on ROI. One of the most important seasonality campaign brands can run is the Black Friday - Cyber Monday (BFCM) holiday.

Between online and in-store spending, American consumers have spent over $20 billion on Black Friday. So, we have decided to dedicate a whole session just to this particular seasonality campaign, so your brand can be part of the massive US revenue generated by BFCM!

Part 1: Black Friday - Cyber Monday Campaign (Planning & Implementing)

Part 2: BFCM Case Studies

Topics covered in this session:

• BFCM case studies

CONGRATULATIONS! YOU MADE IT TO THE FINISH LINE!

You are about to become an Influencer Hero yourself!

The last session in our Influencer Performance Marketing Course is dedicated to creator storefronts, to show you how to have influencers post about your products and brand on autopilot.

It’s a game-changer for scaling your business with less effort, and after this, you will be ready to take full advantage of this powerful tool! Let's wrap things up and set you up for success!

Topics covered in this session:

• Creator storefronts importance and implementation

• Increasing influencer retention