Influencer Content Marketing (2021 Edition)
- There is no prerequisite skill set you need to have in order to study the course. If you are a marketing newbie, don't worry - just hop in!
Your website acts as the forefront of your business. It enables your visitors to see you in the virtual space so they can make specific assumptions and create a given brand perception.
Nevertheless, one of the most common woes for anyone running a business is getting a “lack of traffic” to any website or blog. We all know that a business should have a good online presence. Website traffic is significant and has a three-way impact: the higher the website's number of visitors! ... If you are able to increase your traffic along with the quality of the visitors, the better you will be able to increase the conversion of your website and make that traffic paying!
But believe it or not - it is easier said than done.
Unfortunately, the importance of search engine visibility is not understood by many website owners. They put greater emphasis on building a "beautiful" website. Not that this is bad, but search engine placement is really secondary. Hopefully, the list of common errors made by many website owners will help you to generate more targeted web traffic to your site - striking a loophole into the system... after all, that's not what you or we want.
All we need is a focused and strategic approach of the right customers or target audience by leveraging content curation - which is content written by influencers to drive ultimate traffic to a website, video, or any landing page.
There are secretive tools that you could add to your content marketing arsenal that can send the much needed targeted traffic back to your website. This course will discuss one such tool: Backly - the definitive magic bullet. Backly will help you to add a call-to-action to every link you share on social media. This is the power of influencer content marketing and you will realize this if you implement the tricks taught in the course.
The special lectures and growth hacking tips and tools covered in Section 2 will aid to take your marketing efforts to the next level.
Get ready and enroll now in influencer marketing in 2021.
Who this course is for:
- Marketers or business professionals who need tons of relevant and real traffic to their website, blog or landing page
- Marketing students who are looking to leverage new tricks to get viral traffic to websites
- Anyone who wants to learn about new working tricks for influencer marketing
- 01:28Welcome to the mind-blowing course: Ready to rock?
- 01:24Introduction to Backly: The Ultimate Tool
- 09:19Using Backly to Create Shareable Links
- 03:21The Backly bookmarklet feature
- 06:50Influencer Content Amplification: What is it all about?
Srinidhi Ranganathan is the Director of Digital Marketing at First Look Digital Marketing Solutions (India's First Artificial Intelligence Powered Digital Marketing company) located in Bangalore, India. He is a Technologist, Digital Marketing Coach, Author, and Video Creation Specialist with over 12+ years of experience and has worked at top companies in India. Having over 6 Lakh students on Udemy - he has facilitated digital marketing analysis and provided state-of-the-art marketing strategy ideas and tactical execution plans for top marketing companies in India including startups, SMB's and MNC's. This includes strategic brainstorming sessions, Artificial Intelligence-powered market analysis, market research related to digital performance, support of various AIDM marketing initiatives for new product and consumer promotional launches, etc.
Srinidhi gained popularity through his unique, practical yet engaging training methodologies he utilizes to teach during the training sessions. Some of his training methods include gamified learning experiences conducted by virtual writing and teaching robots like "Aera 2.0" that prompts behavioral changes in students and bring forth a new kind of fascination among the crowd. These robots are virtual humans having super-intelligence capabilities. They can autonomously train anyone on topics ranging from ABC to Rocket Science, without human intervention.
Srinidhi's passionate fans call him a "Digital Marketing Legend" and he's busy working on creating new virtual and humanoid robots to revolutionize education in India and the world.
He is deemed to be an innovator in the field of Artificial Intelligence (AI) based Digital Marketing and is someone who has embraced many ideas and has created various environments in which team members are taught the required AI automation tools and resources to challenge the status quo, push boundaries and achieve super-extensive growth. His courses are a testament to where the future is actually heading.