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Keep shoppingIndie/Visible: Social Media for the Small Business Owner
1,852 students
Indie/Visible: Social Media for the Small Business Owner
How to Market Your Small Business on Social Media
Created byCase Drury
Last updated 9/2024
English
What you'll learn
- Get visible! Take your small business from no digital presence to successful marketing through your business social media accounts.
- Create accounts on four social media platforms: Facebook, Instagram, Yelp, and Google My Business
- Learn what and when to post
- Get strategies for sustainable, active marketing without getting overwhelmed
Explore related topics
Course content
15 sections • 41 lectures • 1h 1m total length
Requirements
- Basic web skills - if you have an email account and know how to open a browser, you should be good to go!
Description
For many small business owners, social media marketing is a mystery. How do you get your business online? How do you connect with clients? How can you add one more thing to the many responsibilities of running your own business?
Denver Economic Development & Opportunity in partnership with the Denver Public Library are proud to present Indie/Visible, a free digital marketing course. The Indie/Visible program is designed for small, independent business owners to develop their online marketing; from learning how to effectively use social media to how to take better photos, business owners will gain marketing skills to help them reach customers online.
In this course, we'll focus on four major social media platforms.
Facebook
Google My Business
Instagram
Yelp
We'll take you through each platform and show you how to set up a business account, best practices for posting, and managing the account long term. We'll also talk about best practices for social media marketing, including:
What to Post
When to Post
Keywords, Hashtags, and SEO
Creating Professional-Looking Posts with Free Tools
How to Maintain Your Accounts
Simple, short assignments are designed to help you develop your own business social media presence while you take the course, so that you finish with the business accounts, marketing plan, and skills you need to market your business.
Whether your business has no online presence at all or you wish your online marketing were more effective but aren't sure how to get there, Indie/Visible can help you reach your goals!
Who this course is for:
- Small business owners interested in starting - or improving - their web presence.
- Entrepreneurs who need help with better strategies to make social media marketing sustainable.
- Business owners who have previously relied on word of mouth but want to reach a new clientele.