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Keep shoppingIndian E-Commerce Industry Deep Dive
347 students
Indian E-Commerce Industry Deep Dive
Course for MBA students, Industry Professionals and Business Consultants
Created byVenkatramanan Krishnamurthy
Last updated 2/2023
English
What you'll learn
- Dynamics of Indian E-Commerce industry with real time data, examples and use cases
- Business Models
- Sourcing and Inventory Models
- Analysis of performance of key E-commerce companies like Amazon, Flipkart, Big Basket, Grofers, Pepperfry etc
- Acquisition strategies of Flipkart and Amazon
- Rise and Fall of Snapdeal
- Jiomart - Business models, Acquisitions and Milestones
- B2B E-Commerce segment
- Category Analysis of online groceries and online furniture
- How ONDC is going to impact Indian E-Commerce industry
- Future Trends in Indian E-commerce industry
Explore related topics
Course content
8 sections • 41 lectures • 3h 57m total length
Requirements
- Basic interest in understanding about Indian E-Commerce industry, key companies and the business models
Description
Introduction
Indian E-Commerce industry has grown exponentially to become a US $ 100 bn industry in 2022 and is expected to reach $350 bn in 2030. India is expected to become the 3rd largest global e-commerce market by 2026. Industry is composed of companies with different business models. E-commerce companies are one of the important recruiters in b-schools for variety of roles including technology, marketing, operations, merchandising etc. Many E-commerce companies also offer PPOs based on the performance in Summer Internship projects. This course covers the Indian E-commerce industry in great depth which will help b-school students and professionals who are interested in a career in E-Commerce industry. It will also help consultants working on projects related to E-commerce industry.
Salient Features
The instructor bring the experience of teaching this course at top b-schools in India including top IIMs and ISB.
Real life industry data collected through interactions with industry leaders, various company reports and experience of tracking the industry for several years.
Many interesting stories and use cases have been included.
The industry data will be updated periodically to reflect the latest trends.
COURSE CONTENTS
Overview of Indian E-Commerce Industry
Size, Growth and Segments
Growth Drivers
Category wise Sales
Sourcing and Inventory Models
Online Groceries
Size and Growth
Business Models
Analysis of Inventory and Hyper Local Model
Big Basket
Financial Performance over the years
Analysis of Business Segments
Private Labels and Loyalty Program
Grofers Turnaround Story
Online Furniture
Overview
Analysis of Pepperfry’s Business Model and Performance
Comparison of Flipkart and Amazon (India)
Customer Engagement
Market shares in Top Categories
Festive season performance
Last Mile delivery
Financial performance
Acquisition Strategy of Flipkart and Amazon (India)
Flipkart’s acquisitions
Amazon – Future Retail story
Why Amazon is acquiring minority stake in Indian Retail companies?
Story of Snapdeal
Uptrend in 2014-16
Crisis in 2017
Mini-turnaround after 2017
Jiomart
Business Model
Milestones and acquisitions
B2B E-Commerce
Importance of MSMEs in B2B E-Commerce segment
Analysis of Indiamart’s Business Model
Analysis of Udaan’s Business Model
ONDC
What is it?
How it is going to impact Indian E-Commerce industry?
Future Trends in Indian E-commerce Industry
Who this course is for:
- B-school students looking for a career in E-Commerce
- Working managers of Retail, FMCG, E-commerce or Technology industries
- Consultants doing a project for a E-commerce company
- B-school faculties who want to incorporate E-commerce industry perspective as part of their course