How To Sell More Products At Live Events

Name: How To Sell More Products At Live Events
Rating: 4.6 (11 reviews)

Learn How To Increase Sales & Build Your Brand At Live Events

Highest Rated

Created byChristopher Greenwood

Last updated 10/2016

English

What you'll learn

How To Increase Sales With Bundle Deals
How To Up Sell Without Being Sleazy
How To Speak From a Platform & Mention Your Merchandise Booth
How To Run a Contest At Your Booth
How To Increase Your Per Head Amount

Course content

3 sections • 16 lectures • 55m total length

Have Great Merchandise3:39
The first key to selling more merchandise is having great quality and unique product. Good marketing only makes a bad product fail faster.
How To Mention Merchandise From The Stage3:34
You can't expect people to come just because your there. You can't assume they know whats at your table. Take the time to share about your latest album and that you'd love to meet everyone.
Pricing Your Merchandise To Sell4:54
Make sure you have a clear printed out price list with packages
How To Accept Credit Cards At Your Show3:05
Accepting credit cards will 10x your sales. Sign up at: https://squareup.com/
Collect Emails With Contests or Freebies3:26
Building an email is crucial to your business so once the event is over you can still carry on the conversation over email. This is also a great to let your customers know when you have new products releasing.

Why You Need To Hang Out At Your Table3:41
Always put your fans first and go the extra mile. Hanging out at the merchandise table after the show is so important for building relationships with customers/fans.
Setting Up Your Merchandise Display3:37
Having a great display is so important. Order merch display poles on Amazon.com: http://amzn.to/2dHScRU
How To Talk To Customers3:41
It's important not to scare potential customers away from the merchandise table. Be cool and ask questions about them as opposed to pushing your merchandise so hard.
How To Upsell Without Being Pushy2:54
The best way to up sale someone at your merchandise table is when they are purchasing a shirt or CD. You can say "do you know about our package deal" it saves you such amount of dollars.
Training Volunteers or Hiring Your Own Merch Person4:36
It's important you have energetic, competent and passionate volunteers running your booth
Sale Bin or Not a Sale Bin?2:10
Some bands will have a sale bin at the side of the table with $10/$5 shirts that maybe didn't sell but it does work and can move items. You just don't want it to affect other sales.
Tip Jar or No Tip Jar (Gas Money)2:44
Maybe you've gone to a concert and seen a funk jar with stickers or written on it "Gas Money" "Tips". You don't know if you don't ask and you'd be surprised how generous people are.
How Much Merchandise Should You Order?3:31
This is a very common question that I ask myself. You have to do research for the event your going to be playing at especially if it's a festival. Try to find out how many people are going to be there and order based on that. I was like to be conservative and not order too much and get stuck with a basement filled with shirts/cds.
How To Make The Most Of Every Show3:14
It's easy to get tunnel vision as an artist and only be focused on the show and how much merchandise you sold. However there some tips I want to give you so you squeeze every last opportunity out of a show so you don't waste time and feel like your always moving forward.

Travel & Packing Tips4:13
After 1000 shows in 22 different countries I've learned some things about traveling and saving money. Plus how to make things easier on you.
How to calculate your per head2:07
There is a calculation we use in the live event world called per head. You divide the amount of merchandise you sold by how many people were there. If you sold $1000 worth of merchandise and 100 people attended that means you did $10 per head. Which is very good by the way!

Requirements

Internet & Computer
Pad & Pen To Take Notes & Make a Plan Of Action

Description

After setting up and tearing down my booth at over 1,000 live events not including the art festivals or other merchandise booths I've setup and torn down I've learned how to sell products.

In this course you will learn tips and practical strategies you can implement at your next live show, festival or event that I guarantee will help increase sales.

Some of the creative out of the box ideas I will be sharing will get your mind thinking and excited about the possibilities you can take advantage of at your next event.

I know from experience how important it is to hit your numbers and make sure you don't feel like playing the show or paying for a booth is a waste of time.

In this course you will learn the following strategies:

1) How to increase you per head sale

2) How to up sell without being pushy

3) How to bundle your products to move more items

4) How to train volunteers to run your booth

5) Why hanging out at your merchandise table is so important

6) How to accept credit cards without having to pay high terminal fees

Plus a ton more!

Who this course is for:

Artists
Musicians
Etsy Sellers
Clothing Owners

How To Sell More Products At Live Events

What you'll learn

Explore related topics

Course content

Introduction To Increasing Sales At Live Events5 lectures • 19min

The Merchandise Table9 lectures • 30min

Bonus Lectures:2 lectures • 6min

Requirements

Description

Who this course is for: