Become a master of Web Analytics Using R Tool in 4 hours

Name: Become a master of Web Analytics Using R Tool in 4 hours
Rating: 3.3 (35 reviews)

Get More Out your Website By Learning How To Analyse the Website Data Using R Analytic Tool.

Created byEasylearning guru

Last updated 1/2016

English

What you'll learn

Understand the fundamentals of Metrics and KPIs
Integrate R with Google Analytics and AdWords
Measure online Business performance
Understand Data availability and accuracy issues
Track strategy execution against plan / competitors
Generate Reports structure based on various metrics and combinations
Develop constructive approach to analyze E-Business queries with Google Analytics and R
Analyze real time data and perform learnt skills
Forecast upcoming users on your Website
Understand Customer behavior and purchase pattern
Track Internal Site search behavior of user on website
Optimize traffic by time of day, day of week, etc.
Measure ROI (Return on Investment)
Understand the power of Visualization
Analyze poorly performing web pages

Course content

10 sections • 68 lectures • 4h 15m total length

1.1 What is Web Analytics4:28
1.2 What you should know1:19
1.3 Who should go for this course1:13
1.4 Intro to Tool that is to be used1:37
1.5 How this course will help4:02

2.1 Why web Analytics?4:16
2.2 What is pre-site, on-site and post site visit interactions?3:42
2.3 Questions to consider to proceed5:02
2.4 Some insights that we can get from web analytics3:15
2.5 Why is it useful for Business?3:42
2.6 Who uses web Analytics?3:07
Identify the diverse users of web analytics across marketing, customer support, operations, sales, finance, information technology, and senior management. Learn how metrics, ROI, and campaign insights guide high-level decisions.
2.7 Metrics for web Analytics report3:41
2.8 Why invest in web Analytics?1:47
2.9 Set up a basic Web Analytics Tracking System1:39
2.10 Discussion on E-commerce and Non E-commerce website data3:46

3.1 How data collection works?4:34
3.2 How you can start with your account?4:16
3.3 Understanding data Reporting2:43
3.4 Understanding web Analytics Framework and KPIs14:21
3.5 Choosing a Right Analytics Tool5:54
3.6 Web Analytics and Business organizations1:05
3.7 Stakeholders and Expectations2:33
3.8 Reporting to Stakeholders need5:17
3.9 Understanding Business Strategy4:41
3.10 Measuring Marketing Performance5:31

7.1. Understanding & Differentiating new users and returning users4:37
7.2. Hierarchy of visits, visitors and page views3:33
7.3. Sorting data by Browser capabilities5:16
7.4. Analyzing data from mobile browsers4:58
7.5 Optimizing Traffic by time of day4:01
7.6 Tracking your Marketing7:20
7.7 Identifying slow performing pages2:57
7.8 Understanding Internal Site search behavior4:13
7.9. Analyzing type of Audience visiting your Website9:03
7.10 Measuring Return on Investment (ROI)1:53

Requirements

You must have basic idea about Google Analytics and Google AdWords, you should know what they do and what are their objectives?
You should have some basic idea about R tool and its objective
If you have knowledge about graphs and charts previously, it would be an added advantage for you.
You should have a willingness to explore.

Description

This course will give you a better insights of your site visitors in order to make more profits by analyzing web data. Participants, at the end of the training, will be technically competent in essential as well as advanced concepts of Web Analysis such as:

Using flow visualization to see how visitors navigate through a site
Understanding goals and conversions
Understanding KPIs and Metrics
Performing real-time analysis using R and Rstudio
Analyzing visitor and traffic source reports
Tracking AdWords and other marketing campaigns
Utilizing segmentation for deeper analysis
Understanding the raw data and how it's collected
Selecting and comparing date ranges
Identifying slow-performing pages
Configuring and analyzing internal site search
Working with reports and Graphs
Cleaning up data with inline filters
Forecasting Bounce rate and other metrics on website
Plotting data on Maps

Who this course is for:

If you are Mr. /Ms. Web Interested, this course is for you because you will learn how you can quickly get started with web analytics. It can help inform decisions you make, no matter how small or big, and can help you be significantly more effective with your web analytics–informed actions.
Anyone can go for this course. Anyone is including students who want to choose Analytics as their career option, employees of organization, CEOs, Managers, SEOs, Business Analyst, Digital Analyst, Web Analyst, everybody who wants to optimize website performance and gain profits from it.

Become a master of Web Analytics Using R Tool in 4 hours

What you'll learn

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Course content

Module 1- Introduction5 lectures • 13min

Module 2- Web Analytics in Detail10 lectures • 34min

Module 3-Business Strategy and Data collection10 lectures • 51min

Module 4-Introduction to R and Rstudio5 lectures • 20min

Module 5-R Programming Essentials5 lectures • 25min

Module 6-Integrating Google Analytics with R7 lectures • 19min

Module 7-Google Analytics Report Generation with R10 lectures • 48min

Module 8-Visualizing Data Reports on Graphs7 lectures • 22min

Module 9-Forecasting7 lectures • 21min

Module 10-Further Resources2 lectures • 4min

Requirements

Description

Who this course is for: