The content that's created from blogging is a crucial piece of organic marketing. But, for many business owners, it can take a long time to develop one piece of content, most commonly, a blog post. Between planning, researching, writing, editing, finding images and finally publishing, you could spend upwards of a full day, maybe even a few days, on the entire process.
Then what? Share the blog post on social media and send it out in a newsletter? That’s not where the life of your content needs to end. In this course, you’ll learn how to increase your marketing ROI by turning that one article into a variety of other content pieces that can be used to drive traffic, boost social media engagement, educate customers and more.
In each lesson, we’ll cover a new way to transform one of your articles into another valuable content asset. Your project will be to create that new repurposed content at the end of each lesson. If you choose to complete every project, you’ll finish the course with SIX new pieces of content!
The class is ideal for small business owners, content marketers, blog managers, or anyone in charge of content management.
While there are no required resources, you’ll get the most from this course if you already have published blog content.