Increase Your Marketing ROI with Content Repurposing
- 32 mins on-demand video
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- How to increase your marketing ROI by turning blog posts into a variety of other content pieces that can be used to drive traffic, boost social media engagement, educate customers and more.
- While there are no required prerequisites or resources, you’ll get the most from this course if you already have published blog content.
The content that's created from blogging is a crucial piece of organic marketing. But, for many business owners, it can take a long time to develop one piece of content, most commonly, a blog post. Between planning, researching, writing, editing, finding images and finally publishing, you could spend upwards of a full day, maybe even a few days, on the entire process.
Then what? Share the blog post on social media and send it out in a newsletter? That’s not where the life of your content needs to end. In this course, you’ll learn how to increase your marketing ROI by turning that one article into a variety of other content pieces that can be used to drive traffic, boost social media engagement, educate customers and more.
In each lesson, we’ll cover a new way to transform one of your articles into another valuable content asset. Your project will be to create that new repurposed content at the end of each lesson. If you choose to complete every project, you’ll finish the course with SIX new pieces of content!
The class is ideal for small business owners, content marketers, blog managers, or anyone in charge of content management.
While there are no required resources, you’ll get the most from this course if you already have published blog content.
- The course is ideal for small business owners, content marketers, blog managers, or anyone in charge of content management.
In this introductory lecture, I'll explain what I mean by content repurposing and briefly outline what you can expect to learn and take away from this course.
In this lecture, you'll learn how to turn the content you've already created into value-driven images to use across multiple social media platforms. I'll take you through the process of how to develop multiple, on-brand graphics that you can use to fill up your social media content calendar. I'll also share my favorite free and easy-to-use tools to help you create branded images and graphics.
For our second lecture, we're going to tackle reverse-repurposing. Instead of starting with your blog post to create other types of content, instead, you'll identify other types of content and assets, (think live videos, social media posts, YouTube series) to recycle into an education blog post.
In our third lecture, we discuss how you can bolster your email marketing efforts by using existing content to create fresh new email campaigns. I'll teach you how to take a data-driven approach to find the best content to repurpose into emails that drive value for your subscribers.
The fourth lecture is all about educational customer materials. I'll guide you through creating interactive resources for your target audience, like videos or PDFs, based on your existing content. We'll also touch on using this educational content as a potential sales tool that can really prove your ROI.
Lecture five covers downloadable resources, such as ebooks or PDFs, that you can gate to drive leads into your sales funnel. This highly trackable tactic lets you see the immediate value and ROI of the content you created. I'll help you realize that you likely already have many of the pieces you need to develop valuable gated resources.
In Lecture six I'll explain what a round-up guide is, why you need to use it in your marketing strategy, and how to repurpose content to create it. (Hint: it helps with your SEO, drives backlinks, and lets you directly interact and cross-promote with valuable companies or brands in your industry!)