Increase Your Marketing ROI with Content Repurposing
What you'll learn
- How to increase your marketing ROI by turning blog posts into a variety of other content pieces that can be used to drive traffic, boost social media engagement, educate customers and more.
Requirements
- While there are no required prerequisites or resources, you’ll get the most from this course if you already have published blog content.
Description
The content that's created from blogging is a crucial piece of organic marketing. But, for many business owners, it can take a long time to develop one piece of content, most commonly, a blog post. Between planning, researching, writing, editing, finding images and finally publishing, you could spend upwards of a full day, maybe even a few days, on the entire process.
Then what? Share the blog post on social media and send it out in a newsletter? That’s not where the life of your content needs to end. In this course, you’ll learn how to increase your marketing ROI by turning that one article into a variety of other content pieces that can be used to drive traffic, boost social media engagement, educate customers and more.
In each lesson, we’ll cover a new way to transform one of your articles into another valuable content asset. Your project will be to create that new repurposed content at the end of each lesson. If you choose to complete every project, you’ll finish the course with SIX new pieces of content!
The class is ideal for small business owners, content marketers, blog managers, or anyone in charge of content management.
While there are no required resources, you’ll get the most from this course if you already have published blog content.
Who this course is for:
- The course is ideal for small business owners, content marketers, blog managers, or anyone in charge of content management.
Course content
- Preview02:56
- Preview04:04
- Preview03:28
- 03:43Content-Based Email
- 03:39Educational Customer Materials
- 04:22Gated Content
- 04:29Round-Up Guide
- 03:30BONUS! Turning Content into Paid Ads
- 02:13Conclusion
Instructor
![Jessica Thiefels](data:image/svg+xml,%3Csvg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 64 64"%3E%3C/svg%3E){kind=avatar}
- 4.0 Instructor Rating
- 3 Reviews
- 18 Students
- 1 Course
Jessica Thiefels is founder and CEO of Jessica Thiefels Consulting, an organic content marketing agency for mid-size B2B businesses outsourcing content marketing. She's also a marketing coach and mentor for small businesses and entrepreneurs. She’s been working in content marketing for more than 8 years and has been featured in top publications like Forbes, Entrepreneur and Fast Company. She also regularly contributes to Virgin, Business Insider, Glassdoor, and more.