
Internal communications has emerged as a strategic function critical to organizational success. This comprehensive course, based on the acclaimed book - Inclusive Internal Communications by Dr. Aniisu K Verghese (IABC APAC Communicator of the Year 2022, 3X author, speaker and coach), will transform how you approach employee experience, brand advocacy, leadership communication, and organizational culture. Inclusion in the context of internal communications is about appreciating the evolving role of staff as partners and not just a stakeholder whom you consult when you feel like it. It is about listening intently to their needs, being in their shoes, and involving them to continually improve their experiences. All employees, are communicators and it is the role of the internal communications team or for that matter, corporate communications or marketing teams to tap into the potential and creativity that exists within – not just for crowdsourcing, but also for problem-solving and sense-making.
What You'll Learn:
This course takes you from foundational concepts to advanced strategic implementation of inclusive internal communication, covering:
The evolution and strategic importance of internal communications
Building credible leadership communication and executive presence
Leveraging digital technologies and enterprise social networks
Managing change, crisis communications, and difficult messages
Creating storytelling cultures that inspire action
Driving exceptional employee experience
Measuring impact and demonstrating ROI
Preparing for the future of work
Why This Course?
Unlike generic communication courses, this program is:
Research-Based: Grounded in global studies and best practices
Practitioner-Proven: Features real-world examples and case studies
Actionable: Includes templates, frameworks, and tools you can implement immediately
Future-Focused: Addresses hybrid work, AI, and emerging trends
Inclusive: Emphasizes employee involvement and co-creation
Who Should Take This Course:
Internal Communications Professionals (entry to senior level)
HR and Employee Experience Leaders
Corporate Communications Managers
Change Management Practitioners
Business Leaders and Executives
PR and Marketing Professionals transitioning to IC
Students pursuing communications careers
Course Requirements:
No prior internal communications experience required
Basic understanding of workplace communications helpful
Willingness to apply concepts in your organization
Access to presentation software for completing assignments
What You'll Get:
3+ hours of video content across 12 comprehensive modules
10+ downloadable resources (templates, checklists, frameworks)
Real-world case studies and expert interviews
Practical assignments and quizzes
Access to course updates