- You should be able to communicate effectively in written and spoken English.
Are you struggling to make sense of sales and marketing tactics to make more revenue? Want to hook prospects and create a complete customer experience?
In this certified course, you’ll learn how to:
- Define your ideal buyer profile.
- Generate leads with multi-channel marketing.
- Move qualified leads through the sales funnel.
- Use CRM and emails to close sales.
- Build retention programs to get more conversions.
This course is a part of the GetResponse Digital Certification Program. If you'd like to learn more and get certified as a professional in Inbound Sales, visit our website.
Meet your teachers:
Abby Hehemann is Product Marketing Manager for GetResponse. She focuses on the inbound marketing communication of the GetResponse tools, always finding new ways for GetResponse to help online marketers achieve their goals.
Jamie Turner is an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems.
Justyna Bakker-Rakowska is Email Marketing and Communications Manager for GetResponse. Her goal is to provide hands-on email and marketing automation best practices, tips, and ideas to fellow GetResponse users.
Michael Leszczynski is Content Marketing Manager for GetResponse. His main mission is to provide valuable educational content for marketers – those just starting out as well as already rocking in the online world.
Rachel Gray is Business Development Executive for GetResponse with 10 years of experience in both B2B and B2C sales. At GetResponse Rachel works with potential customers to solve their email marketing challenges, such as improving deliverability, engagement, and ROI.
Sezgin Hergul is Product Marketing Specialist for GetResponse. He's responsible for building connections between customers and the product. He's passionate about lifecycle marketing, product management, content and growth marketing.
Shelley Jezewska is Social Media Specialist for GetResponse. When she isn't browsing the web for the latest social media trends, she's focusing on creating content that customers will enjoy and can use to succeed.
Who this course is for:
- Anyone who wants to learn how to generate leads with multi-channel marketing, use CRM and emails to turn leads into customers, and build retention programs to keep them.
- 05:22What is CRM and Inbound Sales? Why Should I Use It?
- 10:13Understanding the Buyer’s Journey
- 06:48Defining the Ideal Buyer Profile
- 08:09Why Inbound Marketing Can't Exist Without Content
More than 350,000 customers in 182 countries trust GetResponse, the world’s easiest email marketing platform, now available in 21 different languages. The company operates globally with offices in Poland, the U.S., Canada, Malaysia, and Russia with more than 300 passionate professionals on board.
With more than 15 years of experience, GetResponse continues to deliver excellent-quality online marketing solutions that empower entrepreneursand make their businesses grow.
We offer a complete suite of simple-yet-powerful solutions, scaled and customized for small and large companies. Our tools are designed for organizations that want to implement effective, high-impact campaigns that drive marketing ROI.
GetResponse email marketing and online campaign management platform helps entrepreneurs build targeted subscriber lists and send high-impact newsletters, video emails, and follow-up campaigns. It offers marketing automation, responsive email design, hundreds of ready-to-use email templates, landing page creator, and useful statistical analysis tools.