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Inbound Sales
Rating: 4.4 out of 5(217 ratings)
5,996 students

Inbound Sales

Become an inbound sales expert!
Created byGetResponse Email Marketing Software
Last updated 2/2018
English
English [Auto],

What you'll learn

  • How to define your ideal buyer profile.
  • How to generate leads with multi-channel marketing.
  • How to move qualified leads through the sales funnel.
  • Ho to use CRM and emails to close sales.
  • How to build retention programs to get more conversions.

Course content

4 sections • 9 lectures • 1h 7m total length

  • What is CRM and Inbound Sales? Why Should I Use It?5:22

    Learn how inbound sales uses customer relationship management to personalize outreach, nurture prospects, and reduce churn by guiding them through awareness to purchase with metrics, tools, and accountability.

  • Understanding the Buyer’s Journey10:13

    Explain the buyer's journey from awareness to consideration, evaluation, and purchase, and show how to optimize each stage with content, research, nurturing, and CRM-driven tactics to boost revenue.

  • Defining the Ideal Buyer Profile6:48

    Define the ideal buyer profile to drive inbound sales campaigns through buyer personas and segmentation. Use surveys, analytics, and feedback to tailor content and offers for online and offline channels.

  • Why Inbound Marketing Can't Exist Without Content8:09

    Inbound marketing cannot exist without content; deliver valuable content and entertainment to attract, educate, and persuade prospects to choose your brand.

Requirements

  • You should be able to communicate effectively in written and spoken English.

Description

Are you struggling to make sense of sales and marketing tactics to make more revenue? Want to hook prospects and create a complete customer experience? 

In this certified course, you’ll learn how to:

  • Define your ideal buyer profile.
  • Generate leads with multi-channel marketing.
  • Move qualified leads through the sales funnel.
  • Use CRM and emails to close sales.
  • Build retention programs to get more conversions.

This course is a part of the GetResponse Digital Certification Program. If you'd like to learn more and get certified as a professional in Inbound Sales, visit our website.

Meet your teachers:

Abby Hehemann is Product Marketing Manager for GetResponse. She focuses on the inbound marketing communication of the GetResponse tools, always finding new ways for GetResponse to help online marketers achieve their goals.

Jamie Turner is an internationally recognized author, speaker, and TV news contributor who has helped The Coca-Cola Company, AT&T, CNN, and other global brands tackle complex business problems.

Justyna Bakker-Rakowska is Email Marketing and Communications Manager for GetResponse. Her goal is to provide hands-on email and marketing automation best practices, tips, and ideas to fellow GetResponse users.

Michael Leszczynski is Content Marketing Manager for GetResponse. His main mission is to provide valuable educational content for marketers – those just starting out as well as already rocking in the online world.

Rachel Gray is Business Development Executive for GetResponse with 10 years of experience in both B2B and B2C sales. At GetResponse Rachel works with potential customers to solve their email marketing challenges, such as improving deliverability, engagement, and ROI.

Sezgin Hergul is Product Marketing Specialist for GetResponse. He's responsible for building connections between customers and the product. He's passionate about lifecycle marketing, product management, content and growth marketing.

Shelley Jezewska is Social Media Specialist for GetResponse. When she isn't browsing the web for the latest social media trends, she's focusing on creating content that customers will enjoy and can use to succeed.

 

Who this course is for:

  • Anyone who wants to learn how to generate leads with multi-channel marketing, use CRM and emails to turn leads into customers, and build retention programs to keep them.

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