Inbound Marketing: Content Marketing, KPI & Google Analytics
What you'll learn
- Get traffic on autopilot by creating discoverable content in 2025
- Have clients who need what you offer COME TO YOU!
- Increase sales!
- Learn to correctly set and use KPI
- Learn Google Analytics to monitor your KPI
- Get highly-converting, highly-engaged traffic who are searching for your type of business
- One of the most effective marketing strategies today
- WORLD-CLASS student support: I answer 99% of student questions within 24 hours
- PERSONALIZED HELP from the instructor: Join OFFICE HOURS Zoom call with the instructor and students to ask questions directly
Requirements
- There are no requirements for taking this inbound marketing course.
Description
Learn how to use inbound marketing strategies to get the best leads and most engaged customers to your site or product.
Then monitor how those leads behave on your website using Google Analytics which is a data-driven approach where you identify and set the right KPIs (Key Performance Indicators) to monitor and work on improving. Once your KPIs are heading in the right direction, so will your business.
WHY IS INBOUND MARKETING GREAT?
The leads find you in a passive way. You don't have to actively promote your business so you have more time to create more content or focus on other parts of your business.
WHAT IS KPI
KPI stands for key performance indicators. These are metrics that you identify that are most important for your business. If you correctly identify your KPI and focus on growing them, that will cause your business to grow as well.
In this course, I'll introduce you to different KPI that you can track depending on what's important for your business. Once you identify your KPI, I'll show you how to monitor that with Google Analytics, which will give you a data-driven approach to marketing and growing your company.
DATA-DRIVEN APPROACH WITH GOOGLE ANALYTICS
You must monitor your KPIs after you set them. Most of the time, people and companies use analytics software to monitor their KPI. The most commonly used analytics software is Google Analytics. In this course, we'll go over how to correctly use Google Analytics to monitor your KPI and most important data points to make sure that you know exactly what's happening on your website.
Keep in mind, not all your KPI data will come from Google Analytics. KPI data can be user enjoyment signals like your product's star rating or any of a large variety of metrics. The key is to identify the most important KPI, and focus on growing that.
INBOUND MARKETING IS MUCH GREATER THAN MOST PEOPLE THINK
Most people think that inbound marketing is simply traffic coming from Google search. But the truth is that inbound marketing can be done anywhere you can do content marketing. Content marketing has a very big overlap with inbound marketing because wherever you post content, people can discover that content, and through that content they can come to your website, and become your clients.
To various degrees, I would consider marketing your products or business on big marketplaces like Amazon, eBay, Etsy, and even YouTube a part of your inbound marketing because potential customers might discover you there, and become clients of your greater business.
TRACKING KPI CAN EVEN BE FUN
Personally, I love checking my Google Analytics and other analytics software every day to see how my KPI are performing, especially if they are heading in the right direction. If your KPI are growing, it can be so enjoyable and energizing to check them. It gives hope that your business and work is heading in a much more positive direction where you need it to go.
RESPONSIVE AND CARING INSTRUCTOR: WORLD-CLASS STUDENT SUPPORT
If you have questions, know that I am here to help! I answer 99% of student questions within 24 hours. Many students tell me that other instructors don't respond. Well, I do because
1) I care about my students.
2) I feel a responsibility to make sure that students get their money's worth from the course.
Invest in your future. Enroll today.
Who this course is for:
- Beginner marketers, online entrepreneurs interested in inbound marketing
Instructor
- 4.5 Instructor Rating
- 139,783 Reviews
- 978,550 Students
- 257 Courses
One of the best teachers in the world because I teach with my heart. I help people get real results, many of whom have reached 7- and 8-figure businesses that I transparently showcase in my courses.
INSTRUCTOR BACKGROUND
3-time bestselling Amazon author, 20 years of successful entrepreneurship experience. Passionate instructor caring deeply about helping students reach full potential.
A number of my books are used in major US universities and high schools.
My current professional interests include Emotional Intelligence and productivity. I am constantly exploring ways to accomplish more with less time.
Additionally, I am interested in SEO, digital marketing, and creativity.
Originally from Ukraine.
COMMITMENT TO STUDENT SUCCESS
I go the extra mile to help students.
Education is more than acquiring knowledge or getting a job. True education is a beautiful experience, enriching your inner life while making your dreams a reality.
Invest in yourself, and give yourself the gift of elevating your life with world-class education, assisted by a caring and experienced instructor who supports you on your journey.
TEACHING AND COACHING HIGHLIGHTS
- 20+ time Udemy bestselling instructor.
- 10+ years of teaching experience.
- 20 years in SEO and marketing, creating marketing strategies for clients.
- Coached over 1,000 entrepreneurs.
WORLD-CLASS STUDENT SUPPORT
- I host monthly office hours with students: a group Zoom call where we can have a conversation about your unique challenges.
- Get personal care and attention.
- I reply to 99% of student questions within 24 hours, often within 1 hour.
- Instructor with deep expertise, proven success, and knowledge that is both theoretical and practical.
- Courses full of delightful surprises that you'll find sprinkled throughout the videos.
NOT SURE WHICH COURSE IS PERFECT FOR YOU?
Send me a private message on Udemy, and I'll do my best to direct you to a course that is ideal for your situation. I'll even send you a coupon code to get a larger discount ;)
MY FAVORITE AND BEST COURSES THAT I TEACH
- One of my best courses is the "50 productivity skills" course. It's a long and life-changing course full of research on personal development and productivity.
- I also teach an amazing "SEO Masterclass" course that will help you master SEO.
- I have also seen many of my students succeed in Amazon eCommerce. My course about selling on Amazon can be very lucrative.
Browse all my courses, and see which might be right for you.
MORE ABOUT ME
I am also the creator of top entrepreneur mobile apps with 2,000,000+ downloads, host of a popular business and marketing channel on YouTube with 3,000,000+ views, successful affiliate marketer, a serial entrepreneur in many other fields.
I have a BS in Computer Science from SJSU, and after working as a software engineer, I wanted to take a bigger role in the businesses I worked in, and that is how I got into business and marketing. Today, I am a world-class marketer and successful entrepreneur.
MY CURRENT INTERESTS IN BUSINESS
I am a productivity and emotional intelligence geek. I am interested in latest research about motivation, building healthy habits, and creativity.
INTERESTS OUTSIDE OF WORK
I like playing soccer, chess, dabbling in philosophy, writing music, and writing song lyrics. Plus, I am always daydreaming about finally getting a dog (a rescue from a shelter, of course).