Inbound Marketing: Content Marketing, KPI & Google Analytics

Explore the essentials of SEO and keyword research for inbound marketing, focusing on identifying the right keywords people search to attract luxury car buyers and other high-value leads.

Discover how search intent guides keyword research, how to place keywords across your site, and how to rank pages higher to attract lucrative, profitable traffic.

Interpret keyword intent and timing to reach customers when they search, boosting relevance and conversions. Examine how phrasing changes affect keyword quality and compare short tail vs long tail keywords.

Compare long-tail and short-tail keywords to identify profitable targets and reduce vanity traffic, using examples like dentists in London and cooking pan variants to optimize SEO strategy.

Explore how to perform SEO keyword research with Google's free Keyword Planner in Google Ads, including account setup without ads and evaluating search volume for terms like digital marketing agency.

Use the Google Keyword Tool to brainstorm keywords and understand search intent for coaching niches. Identify long-tail opportunities, local search signals, and ranking ideas to attract four-figure clients.

Master keyword mapping to organize search engine optimization by gathering keywords, prioritizing lucrative terms, planning content with free tools like Google Docs and Google Sheets, tracking rankings to boost revenue.

Build and preview a complete multi-page website in about 30 minutes, including a homepage, category pages, topic pages, components, routing, and a data layer, then prepare for publishing and SEO.

Explain atoms pricing and tier benefits, from a free tier with 15 daily credits to 100 monthly credits for site work, plus pro and max options and discounts.

Learn how to brainstorm and choose a domain name, register it with a registrar like GoDaddy, and connect your Adams hosting to launch a live, seo-friendly site early.

Launch your live site by configuring DNS hosting and connecting a custom domain through atoms.dev and GoDaddy, adding A and TXT records and publishing settings for a quick DNS propagation.

Port or recreate your existing website using ai-powered tools by uploading your site to Adams or cloning a design from another site, then point your domain to Adams.

Define key performance indicators and distinguish leading indicators from trailing indicators. Identify measurable signals such as average watch time, visits, engagement, and reviews to predict revenue and guide optimization.

Set up Google Analytics 4 for your website, creating an account and a property, and learn how GA4 treats data as events for acquisition and conversions.

Connect your website to Google Analytics 4 by creating a data stream, finding the measurement ID, and installing the tag manually or via WordPress.

Explore Google Analytics 4 through demo accounts, analyze real-time data from the Google Merchandise Store, and create custom reports to track engagement, retention, conversions, and demographics.

Discover how CAC and LTV drive profits with a case study, using Google Analytics to optimize a six-figure landing page focused on high-end licensing and quality traffic over vanity metrics.

Map user flow in Google Analytics to see where visitors go and how they engage, then optimize navigation and calls to action to boost conversions.

Analyze visitor quality in Google Analytics by examining acquisition sources, organic search, and not provided data via secondary dimensions to optimize targeting for high-value customers.

Decide your conversion goal by product price and context, balancing email capture, sales calls for expensive items, and cart abandonment follow-up to move buyers through the funnel.

Explore how inbound marketing uses the attract, engage, delight flywheel to turn strangers into customers and loyal promoters through tailored content, email nurturing, and strategic engagement.

See the attract, engage, delight model in action with a cat-themed t-shirt business, turning cold leads into buyers through social media, retargeting, and product feedback.

Discover the life cycle of a piece of content: validate the target market, create amazing content, test with audiences, and promote and improve to drive traffic and conversions.

Drive top-of-funnel visibility by optimizing SERP click-through rates and visuals, across search, YouTube, apps, and social media, then improve page conversion and engagement.

Explore how emotion drives buying decisions through neuroscience, illustrated by Damasio's Elliot case, showing logic alone cannot guide choice. Learn to craft sales copy that appeals to buyer emotions.

Apply core copywriting principles to sales and social posts, emphasizing benefits, using you, numbers, time, emotion, audience focus, novelty, and unique angles.

Apply core sales and headline copywriting principles to social media and product headlines to boost clicks, engagement, and sales. Use numbers, time promises, and name dropping for compelling, credible headlines.

Write attention-grabbing page titles with SEO keywords and clear benefits to boost conversion and click-through rates. Balance benefits over features and include numbers or references without overpromising.

Rewrite one or two recent social media posts using the 13 headline principles to apply ideas from the previous video, then share for feedback in the course Q&A.

Analyze and rewrite the home page headline to emphasize clear benefits for roofing companies, highlighting measurable growth and ROI, such as 50% first-year growth.

Learn to harness AI and ChatGPT for sales copywriting through prompt engineering, crafting precise prompts, generating multiple options, and refining language to engage audiences and meet length constraints.

Explore using ChatGPT and artificial intelligence to craft and optimize roofing marketing headlines for sales copywriting, iterating prompts to balance brevity and impact, and tailoring language to target buyers.

Create effective subtitles that reinforce your title, balance search engine optimization with human-friendly messaging, and include credibility or clear benefits to drive conversions.

Analyze how subtitles reinforce titles in content marketing, illustrating how to craft concise, benefit-focused subtitles and effective calls to action to drive reader engagement.

Compare our title and subtitle to top Google results, assess clarity and call to action, and note where ours improves for the course discussion exercise.

Explore how emotional trigger words boost conversions in sales copywriting, drawing on Damasio's neuroscience, the 99 plus emotional trigger words article, and Plutchik's eight emotion wheel.

Explore words that trigger emotion to aid your sales copywriting, including you, free, new, easy, and secret, while building trust and anticipation with visual imagery.

Discover a great article with 352 copywriting power words, grouped for easy reference, to craft easy, effective, and fast sales copy that grabs attention and boosts sales.

Practice sales copywriting by crafting a 60-character online course title using a power word. This multi-part exercise evolves from simple headlines to stronger options, mirroring real-world copywriting and boosting sales.

Craft a concise 60-character course title for sales copywriting that promises a jumpstart to sales. Then revise it to include numbers or percentages for extra impact.

Part three of the sales copywriting exercise shows how to craft a numbers-based headline and a reinforcing subtitle under 120 characters to move buyers toward a decision.

Learn to write sales copy in inbound marketing by adding subtitles with percentages, boosting conversion, and evoking emotion. Integrate ChatGPT and artificial intelligence to strengthen headlines within limited space.

Explore how to integrate ChatGPT and AI into headlines and subtitles, balance keywords with readability, and optimize sales copy to boost conversion rates and course traffic.

Learn to write product descriptions that quell buyer fears and ignite desire by applying the ADA framework, addressing common questions, using natural SEO keywords, and including clear calls to action.

Analyze a popular course description to learn how credibility, benefits, and calls to action drive enrollment. Learn best practices for readable, organized descriptions with structured sections and bullets.

Join an interactive exercise to critique and improve a top-selling book description, exploring five concrete improvements and using ChatGPT to boost conversion rates.

Improve a book description for sales conversions by refining social proof, readability, benefits with vivid images, and a clear call to action.

Learn to craft emotionally rich copy for personal development products by using universal image metaphors—sculpt your life, roadmap to success, reach the summit, and garden of inner growth.

In this inbound marketing copywriting exercise, rewrite a sales description for Atomic Habits using vivid imagery and a roadmap to success, highlighting small daily changes and practical habit strategies.

Craft compelling descriptions using metaphors, imagery, and credibility built on neuroscience and latest research. Position your course on goal setting with vivid imagery and clear calls to action to enroll.

Format sales descriptions with ChatGPT to create organized, readable content using headings, bullet points, and whitespace, highlighting key messages to boost reader engagement and conversion.

Focus startup onboarding on building long-term, highly engaged customers who eventually invite friends. Deliver quick value with a simple first experience and nurture regular use via reminders.

See how Udemy uses onboarding to turn first-course value into long-term purchases by boosting course quality, engagement, and reviews, while promoting top courses to sustain growth.

Learn to write your email autoresponder and warm lukewarm leads via a proven email sequence for your newsletter, with customizable copy tailored to your business.

Understand the difference between autoresponders and email workflows and when to use each. Autoresponders deliver a pre-written sequence, while workflows adapt to user actions to nurture leads.

Explore my approach to copywriting for email campaigns, contrasting clean, honest, value-driven copy with spammy 'secret three-step' formulas, and learn to craft direct, customer-focused messages.

Learn how to technically set up a Mailchimp autoresponder, create an onboarding email series, choose an audience, set triggers, design emails, and write persuasive sales copy.

Learn to craft the first autoresponder email that turns readers into calls by showcasing benefits, credibility, and engagement, with a calendar link and lead qualification.

Craft the second autoresponder email to build rapport, deliver value, and address startup idea questions, guiding readers to visit your site, subscribe, and follow on social.

Learn how to craft a value-driven autoresponder using Helium 10 as a case study, focusing on helpful emails, compelling subject lines, and onboarding subscribers into premium offerings.

Explore how to structure third through tenth autoresponder emails to build trust, deliver value with case studies and tutorials, address pain points, and nurture leads toward sales.

Build an affiliate program that uses platforms like ClickBank or JVZoo, with commissions and recruitment via Shopify or WordPress plugins to drive viral growth.

Promote your brand with branded merch, then expand through Amazon, Etsy, and print-on-demand platforms. Create a short e-book or poetry book with songs, and use free promotions to attract fans.