Inbound Marketing - Improve Your Skills Today
What you'll learn
- Learn how is inbound marketing different, phases of implementation & how to generate pull factor in your reach building efforts.
- Learn how to aggregate audience & impact their thinking to generate high potential leads.
- Learn all the latest techniques of website optimization and landing pages and forms designing.
- Learn how to make better market decisions and competitor analysis
- Creating valuable content that aligns with the needs of your target audiences and inspires long-term customer relationships.
- Understanding the fundamental components of inbound marketing- goals, contacts, buyer personas, buyer's journey, and content strategy
Requirements
- No programming experience needed. You will learn everything you need to know
Description
The Inbound Marketing Course, as an Internet marketing concept or a strategy, Digital Marketing found its roots in permission marketing and content marketing. As a holistic approach it also incorporates other acknowledged online marketing techniques like search engine optimization (SEO), social media marketing, e-mail marketing, CRM, web automation etc. The main idea behind Inbound Marketing is to attract visitors to a website by creating and distributing useful content, convert those visitors into leads, earn their trust and then turn them into loyal customers. Inbound Marketing 101 course and KPI & Google Analystics approach is focused on pull marketing techniques rather than push techniques that interrupt the internet users with an advertising message. Therefore, essential for this strategy is to develop high quality and targeted content, make it available on a search engine friendly web site and share the information on the social media and by other effective means (Zlatko, 2015). According to proponents of Inbound marketing, the content marketing is just one part (an important one) of the holistic Inbound marketing strategy.
The learning objectives of a course on Inbound Marketing may include:
Understanding Inbound Marketing: Develop a comprehensive understanding of the concept and principles of inbound marketing as a customer-centric approach to attracting, engaging, and delighting potential customers.
Buyer Persona Development: Learn how to create detailed buyer personas based on market research and customer insights to better understand the target audience and tailor marketing strategies accordingly.
Content Creation and Optimization: Acquire skills in developing high-quality, valuable, and relevant content, including blog posts, social media content, videos, and other forms of media that align with the needs and preferences of the target audience.
Search Engine Optimization (SEO): Understand the fundamentals of SEO, including keyword research, on-page optimization, link building, and technical SEO, to increase the visibility and ranking of content in search engines.
Social Media Marketing: Learn how to effectively utilize social media platforms to engage with the target audience, build brand awareness, and foster a community of loyal followers.
Email Marketing and Lead Nurturing: Gain knowledge of email marketing strategies, including lead capture, lead nurturing, and automation, to build and maintain strong relationships with potential customers.
Landing Page and Conversion Rate Optimization: Develop skills in creating compelling landing pages and optimizing them to improve conversion rates and generate more leads.
Marketing Automation: Understand the benefits of marketing automation and how to use it to streamline marketing processes, nurture leads, and deliver personalized content to different segments of the audience.
Analytics and Data-Driven Decision Making: Learn how to use analytics tools to track and measure the performance of inbound marketing campaigns, make data-driven decisions, and continually optimize marketing strategies.
Customer Delight and Retention: Explore strategies for delighting customers through exceptional post-purchase experiences, customer support, and ongoing engagement to encourage loyalty and word-of-mouth referrals.
Integration with Sales: Understand the importance of aligning marketing and sales efforts to create a seamless customer journey, from attracting leads to closing deals.
Ethical and Legal Considerations: Familiarize with the ethical and legal aspects of inbound marketing, including data privacy, permission-based marketing, and compliance with relevant regulations.
By achieving these learning objectives, marketing professionals and businesses can implement effective inbound marketing strategies that attract, engage, and convert potential customers, ultimately driving business growth and success.
Why Inbound marketing is more important ?
Traditional marketing: interruptive, marketer/salesperson-centric
Inbound marketing: be part of the conversation, buyer/human-centric
Focus efforts on getting the right people to your site
Empower customers
The Inbound Methodology: attract, convert, close, delight
Analysis is essential to a successful inbound strategy
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Who this course is for:
- Business students, Marketing students, Digital Marketing students, UG, PG and Engineering Students
Instructor
- 4.2 Instructor Rating
- 12,584 Reviews
- 277,875 Students
- 189 Courses
Achievements on Udemy (UDEMY BUSINESS BEST SELLER) :
"276,000 Students + 1.72 Million Enrollments + 206 Countries + 189 Courses of Business, General Management, IT, Software and Systems, Education and Media Studies"
Credentials and Qualifications of Dr. José:
Dr. José possesses an impressive array of qualifications that reflect his dedication to a diverse range of fields. In 2019, he earned a Ph.D. in Entrepreneurship & Business Management, showcasing his commitment to advancing the understanding of business dynamics. His M.Phil. in Business & General Management demonstrates a foundation of comprehensive management knowledge.
With a 2015 Masters in Financial Markets, he exhibits expertise in the complexities of financial systems. Moreover, his 2013 Masters in Information Technology equips him with a technological edge. Complementing these, his 2011 Masters in Human Resource Management (MBA) highlights his skills in organizational dynamics. Notably, his 2009 Bachelors in Mathematics underscores his analytical prowess, and his 2006 Diploma in Teacher Education showcases his commitment to education. This unique blend of qualifications positions Dr. José as a versatile and well-rounded professional.
Teaching Experience :
Award Winning Researcher and Professor Dr. José is a Senior Researcher, Professor and subject matter expert of Business, IT, Systems and Media Studies at UTEL University, Universidad Centro Panamericano de Estudios Superiores - México, IBS-BFSU (International Business School - Beijing Foreign Studies University) China and Honorary and Visiting Professor of NGCEF Australia, ISCIP Canada and Judge of Research center for the Internationalization of companies from emerging economics (I-CEE) & Global Forum on Business Case Study who is an accomplished expert on digital transformation and innovation featuring large enterprises and strategies of startups in digital platform ecosystems.
Instructional Design and Curriculum Development Experience :
He Designed and Developed more than 5 Specialized Post Graduate Master Degree course for International Business School - Beijing Foreign Studies University (IBS - BFSU). His core expertise is in the area of corporate entrepreneurship, organizational innovation, and learning. Dr. José has a rich mix of teaching and industry experience (More than 15+ Years) working as a business and IT consultant to over 20 very successful start-up businesses along with strategic planning, Digital and IT management support for Global clients. He designed, developed and hosted more than 200+ Corporate Business Websites since 2007 and received more than 10 awards for his enormous graphic and web design works.
Interests of Teaching Topics :
He has conducted, handled and supervised more than 10,000 students since 2007 and major training sessions for UG, PG Master Degree graduates covering Entrepreneurship Development, Business Management, Human Resource Management and Development, Marketing, Digital Marketing, Finance and Financial Markets, Economics, Statistics, Education, Psychology, Leadership and Personal Development, Multimedia, Information Technology, IEEE Domains, Software Certification Courses of Microsoft, Oracle, IBM, Cisco, Amazon, SAP, Salesforce and Network Security and Cloud Systems. Regular Keynote Speaker of AEIC China and Whither Our Economies (WoE) Lithuania and currently he is guiding 5 Ph.D. Scholars for Business Administration, Computer Science and IT Domains.
Certifications, Research and Publications :
He is an International Faculty and completed more than 30+ Software, IT and Business Certifications which Includes Brainbench, Adobe, Autodesk, Microsoft, Amazon AWS, IBM Statistics 101, Cisco Network Academy, Kaya Connect London, Cornerstone OnDemand Foundation, Google, UNICEF and UNESCO.
He is an Editor of Science Direct PLAS Journal (Project Leadership & Society) and certified reviewer of Elsevier, Clarivate, Wiley, Science Direct, Springer Nature and IOP Publishers. He published more than 50 research and review articles and 8-12 solo-authored full case studies have been published under his name along with 4 Book chapters and numerous book reviews for international independent book publishers in Germany. He has published more than 10 Research Articles in the WoS & Scopus Listings. Google Scholar Citation 70+ and Research Gate Score is 248 with 44+ Citation,50000+ reads with 27 Research Recommendations as well as European Alliance for Innovation (EAI) Score is 16.
Honors’ and Awards :
Top funding project writer Dr. José received, Top Researcher Award 2019-2023, Best Ph.D. Thesis Award 2018, Distinguished Young Scientist 2017, University Topper (2011-2012), 7 Times received the FCB - Faculty Competency Building Award (2011-2018) and Mr. Perfect Award at 2008.
International Memberships and Activities:
He is having 35+ International academic and professional bodies’ memberships around the world which Includes IEEE, Oulu Entrepreneurship Society - Finland, Middle East Research Institute, International Entrepreneurs Association, Africa Society of Association Executives (AfSAE), Association of Strategic Marketing, National Science Teaching Association, ISPIM - International Society for Professional Innovation Management, ITPA - Information Technology Professionals Association and IAENG - Society of Operations Research and He is serving as a volunteer for Scopus, Web of Science and ABDC Indexed journal’s editorial and reviewer board member for more than 30+ Journals and reviewed 200+ articles since 2019.