Unique & Specific Ways to Increase Your Ecommerce Engagement
4.7 (30 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,001 students enrolled

Unique & Specific Ways to Increase Your Ecommerce Engagement

Learn The Simple Strategy of Micro User Experience to Build Your Strong eCommerce Identity
Highest Rated
4.7 (30 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,001 students enrolled
Last updated 11/2017
English
English
Current price: $27.99 Original price: $39.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1.5 hours on-demand video
  • 2 downloadable resources
  • Full lifetime access
  • Access on mobile and TV
  • Assignments
  • Certificate of Completion
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What you'll learn
  • Increase eCommerce subscribers and registered users
  • Frame effective messages to fasten user's decision making
  • Develop methods how to boost items in bag and wish list
  • Reduce user's cognitive loads and speed up the shopping journey with details on purpose
  • Develop effective and joyful shopping environment and stimulate user's good emotions
  • Reduce user's frustration and bounce rates in failure moments
  • Easily create engaging Ecommerce delivery strategies
  • Build trust image in checkout process
  • Ensure Ecommerce user return after checkout
  • Build an intimate eCommerce brand's relationship between user and a brand
  • Confidently adopt micro ux implementation model to your working routine and gain subtle usability skills
  • Enjoy strategic and creative and fun methods to increase eCommerce conversion rates! :)
Course content
Expand all 38 lectures 01:32:09
+ Micro UX for Home Page
8 lectures 21:25
Intro: Micro UX goals in Home page
00:32
Motivate Ecommerce Registrations
03:14
Guide in Searching Engines: Search box
02:53
Microcopy Formulas for Newsletters: Motivate eCommerce Subscribers
03:58
Microcopy Formulas for eCommerce Special Proposals
04:25
Micro UX in failure moments: 404 page
04:39
Summary
01:13
Create Micro Ux for 404 page to reduce user stress, guide user from error page
ACTIVITY 1: Create Micro UX for 404 page
1 question
Congratulation! :) Greta Tells
00:31
+ Micro UX for Catalog page
6 lectures 14:26
Intro: Micro UX Goals in Catalog Page
00:27
Ecommerce Urgency Labels for Faster Decision Making
06:48
eCommerce Price Triangles
01:26
Micro UX for eCommerce Unregistered Users
04:30
Summary
00:38
Task is in video
ACTIVITY 2: What's Your Experience in Micro UX?
1 question
Congratulation! :) Greta Tells
00:37
+ Micro UX for Product page
7 lectures 07:59
Intro: Micro UX goals in Product Page
00:26
Micro UX for Niche Eshops
01:27
Micro Moments in Product Page
02:24
Micro UX for eCommerce Delivery Strategy_1
00:52
Micro UX in Failure Moments + Commenting
01:20
Summary
00:45
Create a micro ux of free delivery. Instructions in Video
ACTIVITY 3: Micro UX for eCommerce Delivery Strategy
1 question
Congratulation! :) Greta Tells
00:45
+ Micro Ux for Wish List and Bag
4 lectures 06:38
Micro UX for eCommerce Delivery Strategy_2
00:44
Summary
00:51
Evaluate micro ux implementation. Do you find it tailored properly, or have something to say? Write down below whats's on your mind :) (More in video)
ACTIVITY 3: Evaluate Micro UX solution in Registration Form
1 question
Congratulation! :) Greta Tells
00:47
+ Micro UX for Checkout Page
5 lectures 08:08
Intro: Micro UX Goals in Checkout Page
00:27
Progress Validation
03:37
Micro UX for eCommerce Delivery Strategy_3
01:20
Communication After Checkout
01:56
Summary
00:48
+ Summary + Micro UX Implementation Model
3 lectures 09:52
Summary
04:27
Micro UX Implementation Model for Your Working Routine
03:11
Last Activity: Micro UX Homeworks
02:14
Requirements
  • Computer and any image editing program
Description

Aren't you bored of traditional ways to increase conversions? Because I am! :)

You might have quite good running online/offline marketing, macro navigation, sales funnel and a traffic. You might focus on big stuff. The big stuff is important. 

  • You might want to stand out in competitors market. 
  • You want to stick in user's mind and make him return back.
  • You want to become influential online store.
  • You wonder what is the key to differentiate a generic store from the individual and outstanding one.
  • You simply want more. And that's a great attitude to achieve it!


One of most successful key is details. In this course I will share you my carefully crafted experiment which I revealed during the years of working in user experience field. By developing effective micro elements you will reduce user's frustrations in failure moments. You will also frame joyful messages to reduce his cognitive loads and  motivate to complete particular tasks, thus end up shopping journey with successful purchase!

You will cross all user journey starting from home to purchase page and see the best micro ux practises of famous brands as Zappos, Pinterest, Hubspot, Yelp, Zalando, Mailchimp and other.

You will see that the giant products take a lot of attention for micro moments. And after this fast and engaging course you will be able to adjust their principles to your product . 

This course will reveal micro ux not just a matter of creativity and inspirations. It will show it as subtle science of usability, full of theory, formulas and tactical methods to increase conversion rates and boost business revenues. In the end of this course you will get the Micro UX implementation model as a course summary in order to use it in your working routine and ensure you not to miss any of essential detail. This is a joyful methods and practice based course to increase your online store CRO!

No mess, only actionable steps. Now, jump straight to the content! :)

Who this course is for:
  • Beginners or intermediate level:
  • Product managers / owners
  • User experience designers
  • Copywriters
  • Anyone who wants to build an online business with intimate relationships with buyers and achieve their loyalty and adoption
  • Anyone who wants create effective and joyful shopping environment