
Explore the intersection of marketing automation and AI, and learn no-code, affordable strategies to implement efficient marketing automation for teams of any size.
Identify two essentials for marketing automation: a funnel and technology, and learn how the funnel maps customer journeys from discovery to paying customers while technology automates the process.
Visualize the marketing funnel as the customer journey from discovery to retention, with awareness, interest, lead capture, consideration, and decision. Drive progression with marketing automation using email and SMS marketing.
Discover what marketing automation technology is, explore platforms like Mailchimp, Salesforce, HubSpot, Marketo, and ConvertKit, and see how low-code tools automate marketing processes.
This lecture shows a concrete marketing automation workflow in HubSpot, where a newsletter form triggers an automated welcome email and adds subscribers to the Newsletter Subscribers list.
Discover how generative AI powers marketing automation by generating content for funnels, using tools like ChatGPT and Gemini to create text, images, and videos.
Explore three generative AI examples for marketing automation using ChatGPT: text generation, image creation, and flowchart diagrams. Learn to craft prompts, follow-ups, and SEO-driven content for blogs and emails.
Leverage generative AI to ideate, map your funnel, select and customize a no-code marketing automation tool, and implement end-to-end automation aligned with your business needs.
Explore a five-stage funnel framework with practical examples to guide your no-code marketing automation using generative AI, from awareness to retention.
Discover how to craft effective prompts for generative AI by pairing creativity, goal, context, clarity, and specificity, enabling a precise, first-trial marketing funnel outcome.
Learn to build a great marketing funnel with generative AI by combining five ingredients—business description, products, target audience, team resources, and unique selling points—into a prompt for no-code automation.
Build a five-stage marketing funnel with generative AI for no-code marketing automation, covering awareness, lead capture, consideration, decision, and retention with at least three tactics per stage.
Discover what a marketing automation tool typically includes—CRM, email marketing, and an automation diagram—and how built-in CRM versus external integrations influence your selection.
Learn a practical, ai-assisted method for selecting a marketing automation tool that fits your business size, industry, current tools, required features, technical expertise, scalability, and training needs.
Generate AI-driven marketing automation picks by crafting tailored prompts aligned with your funnel, then compare tools such as HubSpot, Active Campaign, MailChimp, Pardot, and Keep.
Assess marketing automation tools by matching essential forms, emails, and automation features to pricing, noting awareness-stage content basics; start small with trials and compare pricing on vendor sites and G2.
Explore how marketing automation tools look inside, comparing HubSpot and ConvertKit, with CRM, contacts, emails, and automation workflows. Use AI for a quick beginner's tour.
Learn to implement your marketing automation tool using generative ai, guided by a practical checklist. Adjust tool settings, add data, set up integrations, build automations, and educate your team.
Adjust the settings of your new marketing automation tool, including website and email domain connections and branding, and use a guided AI prompt to identify and configure essential settings.
Explore transferring customer data to a marketing automation tool using no-code integrations, manual imports, or custom coded solutions, and decide whether data sits in a CRM or a list.
Transfer a small amount of data first, verify results, then transfer the rest. Double check field mappings and watch for errors to ensure correct data in your marketing automation tool.
Discover how to import contact data into a marketing automation tool using a CSV file, format headers to match the tool, and use field mappings for smooth app integrations.
Set up your marketing automation tool by linking essential integrations—your website (WordPress, Squarespace, Wix), ads, webinars, social media scheduling—to enable automated email sequences and lead capture.
Design marketing automation workflows by defining goals, selecting triggers, and configuring actions like emails and delays, with data-to-crm considerations and integrations demonstrated in HubSpot examples.
Familiarize yourself with your marketing automation tool’s triggers and actions, set a clear goal, and align the automation with your funnel to move subscribers toward leads.
Start with small, linear automation workflows and email sequences to build familiarity, then gradually add if-then branches and multiple journeys. Test before launch, monitor performance, and optimize using analytics.
Educate your team on using the marketing automation tool to prevent guesswork and broken workflows. Create a shared SOP that serves as the team's reference.
Explore a complete automated funnel for a fictional moving services company, from awareness to retention, using blog content, forms, email automation, and exclusive offers in HubSpot.
Are you ready to become more efficient in Marketing using the latest in AI technology?
This course will guide you through the powerful combination of generative AI and no-code/low-code marketing automation solutions.
Who is this course for? If you’re new to marketing automation or looking to enhance your current skills with the power of AI, this course is perfect for you. Whether you're a small business owner, a digital marketer, or a consultant, you’ll find invaluable insights and practical tools to revolutionize your marketing efforts.
What will you learn?
Fundamentals of no-code/low-code Marketing Automation: Understand the basics of what marketing automation is, how it works, and the two essential elements you need to implement it effectively.
Build and optimize a marketing funnel with AI: Learn how to construct and refine a marketing funnel using generative AI, including inspirational examples and specific AI prompts.
Choose the right Marketing Automation tool with AI's help: Navigate the selection of marketing automation tools with AI insights to find the best fit for your needs and budget.
Implement your Marketing Automation tool with AI insights: Set up your marketing automation tool with step-by-step guidance on adjusting settings, importing data, and integrating systems, all enhanced by AI.
Build your first Automation process with the help of generative AI: Get hands-on with setting up your first automation, with no prior coding experience necessary.
Course features:
Interactive lectures: From introductory concepts to advanced applications, each lecture is designed to build your understanding and skills incrementally.
Hands-on demonstrations: See marketing automation in action with live examples and real-time AI prompt demonstrations.
Resource library: Access a comprehensive collection of generative AI prompts tailored to automate various marketing processes.
Flexible learning: Not all videos are mandatory. Engage with the content that suits your needs and schedule.
About me: I’m Thalita, a digital marketing expert with over 13 years of experience. Since 2018, I’ve focused exclusively on Marketing Automation, becoming a HubSpot expert, Marketing Automation consultant, and a celebrated Udemy instructor. My courses are designed to deliver actionable knowledge that can be immediately applied to your business or job.
Student testimonial: "I just completed the course - and my only reaction is: WOW! Super valuable for entrepreneurs, consultants (such as myself), and small businesses. Thalita successfully managed to transfer her rich knowledge in a meticulous manner. This course is easy to comprehend and incorporate into your business strategy." - Tamara Biljman, Content Strategist
Enroll now!