Impact of Social Media on the Supply Chain
- 1 hour on-demand video
- Full lifetime access
- Access on mobile and TV
- Certificate of Completion
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- You will be able to put into context the impact of Social Media and New Technology on to the Global Supply Chain
- You will understand the impact of Social Media and Technology on the Supply Chain
- You will recognise how and why complexity is being embedded within the Supply Chain
- You will appreciate the need for the development and the ability to communicate with communities is central to understanding the implications of supply within the new demand chain
- You will comprehend how the development of e-commerce has added significant complexity to the Supply Chain, through multiple communication channels
- You will realise the extent in which open, transparent communications in the supply chain, is driving extreme volatility in demand forecasting
- You will recognise the world is moving into e-relationships between; manufacture, producer, supplier, retailer and consumer and the impact this has on the supply chain and logistics
- You will understand communications within the supply chain and logistics is now a measurable commodity in terms of performance management
- Measurable commodity in terms of performance management You will appreciate that instant communication is now interrupting established business models, with new technology.
- Students will only require access to a modern PC /Laptop/Tablet to engage for this course. The course has been design with practicality in mind. It does not matter if you are a season professional and or just embarking on your Supply Chain and Logistics Career.
This course addresses the multiple issues social media and new technology generates in the supply chain and logistics markets (“SC&L”). The industry terminology used throughout this course, is mainstream within SC&L industry. The course focuses on traditional communications in the SC&L which until now have been unidirectional, in that it informs only in one direction or another, e.g., customer relationship management (“CRM”) - aimed at just for consumers. Social media amalgamated with new technology is now enabling omnidirectional communications, which is contributing to increased complexity in the SC&L. If you are working in SC&L in roles such as; procurement, operations, distribution, sales and marketing, distribution, freight management and manufacturing functions - this is a course for you
- This course presents a framework in understanding how communications allied with new technology is impacting on the supply chain & logistics. Students will gain a detailed insight of the key communications that are driving increased complexity throughout the end-to-end supply chain.
- This course focuses and delivers real time experience on multiple functions within complex operations, which is being impacted and exacerbated by the integration of multi-channel communications in social media assisted with increasingly new powerful consumer friendly technology.
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