Impact of Social Media on the Supply Chain
2.5 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,043 students enrolled

Impact of Social Media on the Supply Chain

Learn about the impact of Social Media on the Supply Chain and the communication processes within.
2.5 (4 ratings)
Course Ratings are calculated from individual students’ ratings and a variety of other signals, like age of rating and reliability, to ensure that they reflect course quality fairly and accurately.
1,043 students enrolled
Created by Nigel Devenish
Last updated 11/2014
English [Auto]
Current price: $13.99 Original price: $19.99 Discount: 30% off
5 hours left at this price!
30-Day Money-Back Guarantee
This course includes
  • 1 hour on-demand video
  • Full lifetime access
  • Access on mobile and TV
  • Certificate of Completion
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What you'll learn
  • You will be able to put into context the impact of Social Media and New Technology on to the Global Supply Chain
  • You will understand the impact of Social Media and Technology on the Supply Chain
  • You will recognise how and why complexity is being embedded within the Supply Chain
  • You will appreciate the need for the development and the ability to communicate with communities is central to understanding the implications of supply within the new demand chain
  • You will comprehend how the development of e-commerce has added significant complexity to the Supply Chain, through multiple communication channels
  • You will realise the extent in which open, transparent communications in the supply chain, is driving extreme volatility in demand forecasting
  • You will recognise the world is moving into e-relationships between; manufacture, producer, supplier, retailer and consumer and the impact this has on the supply chain and logistics
  • You will understand communications within the supply chain and logistics is now a measurable commodity in terms of performance management
  • Measurable commodity in terms of performance management You will appreciate that instant communication is now interrupting established business models, with new technology.
  • Students will only require access to a modern PC /Laptop/Tablet to engage for this course. The course has been design with practicality in mind. It does not matter if you are a season professional and or just embarking on your Supply Chain and Logistics Career.

This course addresses the multiple issues social media and new technology generates in the supply chain and logistics markets (“SC&L”). The industry terminology used throughout this course, is mainstream within SC&L industry. The course focuses on traditional communications in the SC&L which until now have been unidirectional, in that it informs only in one direction or another, e.g., customer relationship management (“CRM”) - aimed at just for consumers. Social media amalgamated with new technology is now enabling omnidirectional communications, which is contributing to increased complexity in the SC&L. If you are working in SC&L in roles such as; procurement, operations, distribution, sales and marketing, distribution, freight management and manufacturing functions - this is a course for you

Who this course is for:
  • This course presents a framework in understanding how communications allied with new technology is impacting on the supply chain & logistics. Students will gain a detailed insight of the key communications that are driving increased complexity throughout the end-to-end supply chain.
  • This course focuses and delivers real time experience on multiple functions within complex operations, which is being impacted and exacerbated by the integration of multi-channel communications in social media assisted with increasingly new powerful consumer friendly technology.
Course content
Expand all 53 lectures 59:55
+ Complexity of the Integrated Distribution
6 lectures 09:22

Understand time compression in the supply chain to be successful

Preview 02:47

Recognise the critical importance of having excellent customer service

Preview 01:19

Understanding the processes of getting product to the market

Preview 01:00

Can we continue to manage in the same way

Preview 00:55

Social Media has unintentionally develop a whole new industry

Preview 01:59

Working capital is a big feature within inventory management

Inventory management complexity explained on a real example
+ Complexity of the simple Supply Chain
4 lectures 05:41
Introduction to the simple Supply Chain

The main stakeholders in the supply chain are also facing continuous challenges to their operating models

The players in the Supply Chain

Stakeholder harmonisation is driving increasing complexity in the supply chain

More in depth elaboration of the complexity

If it can go direct it will

Disintermediation of data and consequences
+ Complexity of Data in the Supply Chain
8 lectures 06:27

Can you see the wood through the trees?


Is large data management a force for good?

Data - The New Oil or the Elephant in the Room

To know your numbers is to know your supply chain

Importance of understanding KPI's within the Supply Chain

Technology is developing faster than the changes needed in operational execution

The Internet of Things within the Supply Chain

With access to clean data, allow decision making stakeholders to work with "untarnished" information flow

The End of discoloring Information

Do work in company that keeps is data in a "cave" or in the "cloud"

Data management in the cloud

Conflict between open and transparent information and the protection of personal data

Future of data protection

All businesses are having to become agile and flexible, data has become a key tool for management

Use of data and consequences for businesses
+ Complexity of Manpower in the Supply Chain
5 lectures 04:36

There are going to be social consequences in terms of employment with the advance of technology in the supply chain

Consequences of New Technology on employment

Increased use in systems management is in effect de-skilling the workforce

How New Technology is driving jobs out of the Supply Chain

A big question but a view in terms of the supply chain expressed here is a start

Which jobs will be replaced by New Technology

People are the business. In the supply chain managing resource levels is becoming increasingly complex

+ Complexity of Logistics Enterprises
7 lectures 09:29

By sea, land, rail and air.........which do you use and why

A logistical look at Modes of Transport

Static Models need to change and change fast. More of the same is not the answer

Still conservative thinking in the Road Freight management

The economic downturn has shown that procurement officials have extracted as much value as they can from suppliers. Suppliers do need to make a profit

Consequences of volatile markets on transport

The driver with his/her own smart phone is now as potent, as the deskbound office official. The only propriety equipment needed now is a smart phone. Apps and social media are delivering extensive benefits in transport

How Social Media impacts on transport

A warehouse - A shed is much more than just box

The Logistic view on Warehousing

The ability to be flexible and agile with manpower, allows for greater manoeuvrability in terms of managing people

Real example of impact of New Technology in Manpower
+ Why do Companies use Social Media
4 lectures 06:08
Advantage of Social Media in the product development stage
Develop a customer base prior launch
Finding early brand advocates
Gaining Trust
+ Performance Management
5 lectures 04:58
Social Media gives us Information before Interaction
How to apply the information into an operation
The evolution of the driver job to a company ambassador
+ Maslows Pyramide
5 lectures 04:57
Our need to survive
We need to improve
Our values