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Impact Marketing: from Kotler to Midjourney and ChatGPT
Highest Rated
Rating: 4.7 out of 5(15 ratings)
154 students

Impact Marketing: from Kotler to Midjourney and ChatGPT

How to Successfully Promote Social Changes for the Better Future
Highest Rated
Created byImpact Investing Solutions
Last updated 2/2023
English
English [Auto],

What you'll learn

  • Get inspiration for deep social changes
  • Understand foundation and main pillars of marketing
  • Learn about exciting changemakers cases from all other the world
  • Understand main benefits of impact marketing strategy
  • Get practical insights from real life examples of best social ads
  • Learn how to use Midjourney
  • Step by step guidance on how to use ChatGPT to save a lot of resources while promoting social venture

Course content

1 section • 7 lectures • 1h 4m total length

  • Get inspired by a real story5:40

    Explore how impact marketing blends classic marketing fundamentals with modern tools like midjourney and chatgpt to drive social and environmental change, illustrated by Maurice Campbell's Accumulate case.

  • Main pillars of impact marketing8:57

    Identify the main pillars of impact marketing by applying product, promotion, place, and price to social campaigns, and explore how audience targeting, packaging, and call to action drive change.

  • Impact Case: How to Reduce Crime & inspire all stakeholders to action6:32

    Reframe crime as a disease and build a community-wide movement through a social campaign. Engage teachers, doctors, nurses, social workers, and locals to drive broad participation and reduce violence.

  • Traditional vs. Impact marketing14:01

    Shift from traditional promotional promises to impact-driven messaging that foregrounds customer values and social change. Start with why to articulate purpose, impact, and values that resonate and differentiate your offering.

  • Social ads: Top examples from around the world6:44

    Explore top global social ads that use powerful visuals to convey urgent issues—from plastic pollution to health campaigns—showing how startups can craft impactful campaigns for free.

  • Let’s use Midjourney to reach the world: how to use, insider tips11:42

    Explore how to use Midjourney to craft visuals for social campaigns, from setup and prompts to refining images, while aligning with product, promotion, place, and price.

  • Let’s get familiar with ChatGPT: step by step user guidance and application10:37

    Learn to use ChatGPT for impact marketing with a step-by-step guide to plan campaigns, from precise segmentation and clear goals to content development, influencer ideas, events, and metrics.

Requirements

  • No specific requirements. Strong wish to grow your social business and increase the outreach.

Description

Impact marketing is a crucial aspect of succeeding social changes. Are you looking to improve your marketing skills to grow your social venture and reach a wider audience? Then this course is for you! It is designed in a way that will take you from essential marketing basics to an absolute pro using free chatbots. You will be able to optimize your social campaigns for increased conversions and engagement while decreasing costs.

All via impact marketing!

Lessons:

1. Get inspired by a real story

2. Main pillars of impact marketing

3. Impact Case: How to Reduce Crime & inspire all stakeholders to action

4. Traditional vs. Impact Marketing

5. Social ads: Top examples from around the world

6. Let’s use Midjourney to reach the world: how to use, insider tips

7. Let’s get familiar with ChatGPT: step-by-step user guidance and application


Four reasons to TAKE THIS COURSE right now!

1. What you will learn is based on more than 20 years of personal experience.

2. You can quickly adapt all technologies to your topic and organization.

3. You will get only effective, tested, and free instruments for your goals.

4. Lifetime access to course material for continued learning and growth.


Thank you for wanting to learn with Impact Investing School and I can’t wait to see you!

For more information visit - iisolutions_ch

Who this course is for:

  • Impactful businesses
  • Anyone who wants to create and promote social campaigns
  • Social entrepreneurs who want to grow their social business
  • Beginners with an interest in expanding their knowledge of using impact marketing
  • Changemakers / Activists / Volunteers / Public Figures

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