
"Well-to-Wake" has been the standard for lifecycle emissions in shipping for years. It still works methodologically — but the name itself is a holdover from a fossil-fuel era.
Green ammonia, green hydrogen, e-methanol — none of these come from a well. As the fuel mix shifts, shouldn't the terminology shift with it?
I've raised this with IMO — sharing it here to open up the conversation more broadly.
What do you think — is "Source-to-Wake" worth adopting, or does "Well-to-Wake" carry enough institutional weight to stay?
The IMO Net-Zero Framework is one of the biggest industrial transformations in maritime history — on the scale of sail to steam, or coal to oil.
This is not just an environmental regulation. It is creating an entirely new global market spanning low-carbon fuels, infrastructure, digital compliance, finance and technology — and someone is going to capture that value.
In this course, you'll explore the four tiers of industries positioned to win.
Tier 1 – Biggest Direct Beneficiaries
Green marine fuels (methanol, ammonia, sustainable biofuels, renewable hydrogen), ports and bunkering infrastructure, shipyards, marine engines, and carbon-accounting software.
Tier 2 – Advisory & Digital Services
Maritime consultants, engineering firms, classification societies, verification and assurance providers, satellite companies, and digital platforms supporting GFI compliance, Well-to-Wake accounting and fuel optimization.
Tier 3 – Finance, Insurance & Talent
Green finance, insurance, carbon markets and trading, universities and professional training, as the industry commits billions to the transition.
Tier 4 – Technology Enablers
AI, IoT, digital twins, predictive maintenance, robotics, drones, smart ports and cybersecurity — the connective tissue of a smarter maritime ecosystem.
Throughout, we look at the framework through a commercial and economic lens: Who will supply the fuels? Who will build the infrastructure? Who will finance the transition? Who will provide the technology? And ultimately — who will capture the value?
By the end of this course, you'll understand exactly where the money is moving in maritime decarbonization, and where the biggest opportunities sit for your business, career or investment strategy.