Ideation and Market Research | Idea Validation

Ideation is the creative process of generating, developing, and communicating new ideas. Identifying ideas and being able to validate them is a necessary skill in the startup world and is even required in the corporate world in strategic decisions so it is important to learn how you can find ideas and validate them to make sure what you are working on is the right thing to focus on.

Market research is the process of determining the viability of a new service or product through research conducted directly with potential customers. Market research allows a company to discover the target market and get opinions and other feedback from consumers about their interest in the product or service.

In this course, we will start from the beginning - how to find ideas and move on to market research.

What you’ll learn

• How to come up with Ideas.

• How to decide whether the idea is good.

• Validating Ideas

• Market Research

Who this course is for:

• Students and working professionals

• Aspiring Entrepreneurs.

Course Structure

Introduction to the course

How to find good startup Ideas

How to find good startup Ideas Part 1

How to find good startup Ideas Part 2

How to find good startup Ideas Part 3

How to find good startup Ideas Part 4

How to find good startup Ideas Part 5

How to find good startup Ideas Part 6

Validating the Ideas

Validating Ideas

Getting Feedback

Market Research

What is Market Research?

How to do Market Research?

Types of Market Research

How to find your target audience?

Market Research: How to proceed